全球電信服務業在高度競爭下，各類電信傳統收入下滑，產業創新為一條必經之路。近年物聯網(IoT)崛起亦帶動各種產業不同創新應用，尤其物聯網結合大數據後，所延伸出的應用範圍更是廣闊，包括智慧家庭、智慧城市、智慧製造、智慧交通、智慧健康、智慧農業與穿戴式裝置等應用是電信服務業可以著力的重點領域，也是扶植帶動新創的好場域。近年來物聯網應用已漸漸與人的生活相結合，透過人工智慧（AI）將蒐集到的數據進行分析運用，讓萬物智慧化，將軟、硬體相乘發揮最大效益。市場看似商機無限，但是台灣電信服務業該如何因應跨產業的競爭，如何發展才能走出一條康莊大道，避免重蹈價格競爭的困境以及如何調整經營策略，才能確保永續經營。
本研究分析電信及物聯網產業發展，鎖定全球半導體主要生產國，以美、日、韓及中國之電信商為調查對象，透過這些國家前三大電信商之公開資料內容分析歷年相關投資發展趨勢、新服務推出成果，另外透過國內外相關產業專家訪談紀錄與歸納，最後對比國內電信業者之相關推動作為，將C公司發展重點羅列，部分以門徑管理法(Stage-Gate System)來分析該領域商模是否具備條件擴展與已發展項目繼續進行之優劣分析。
本研究發現在服務創新度上以日本與韓國的創新度較高，大多圍繞個人的生活周邊，而美國則是在影視媒體與廣告可直接帶來效益的投資下很多功夫，中國大陸則是藉由製造大國的成本優勢與政府政策推動成為大量型物聯網環境(Massive IoT)。而物聯網發展下的單一企業難以支撐服務，所以B2B2X的經營模式為顯學。目前各國電信商面對國際電信聯盟(ITU)提出5G的三種情境，增強型行動寬頻(eMBB)、超可靠低延遲通訊(URLLC)以及大規模機器型通訊(mMTC)等的智慧應用都差不多，有的部分還在測試，有的是已建置但尚未有殺手級應用，故最後依據產業外部探討分析及個案公司內部分析，提供C公司相關建議作法。

The global telecommunication industry is highly competitive and the traditional income of telecommunication has decreased. Service innovation is the only way to go. In recent years, the rise of the Internet of Things (IoT) has also driven different innovative applications in various industries，especially the IoT is combined with big data can extend applications broadly,such as smart homes, smart cities,smart manufacturing,smart transportation,smart health,smart agriculture and wearable devices. These are key areas where the telecom service industry can focus and it is also good for fostering emerging applications. Preliminary IoT applications have gradually been integrated with people’s lives. The collected data will be analyzed and applied through artificial intelligence (AI) to make everything smarter and let software and hardware maximize the benefits. The market seems to have unlimited business opportunities, but how should Taiwan’s telecommunications industry respond to cross-industry competition, and how to avoid repeating the dilemma of price competition, and how to adjust business strategies to ensure sustainable operation.
This research analyzes the development of the telecommunications and IoT industry, targeting the major semiconductor production countries in the world. Using telecom companies in the United States, Japan, South Korea and China as the survey subjects. Analyzing relevant investment development and new service launch results over the years through the contents of the public information of the top three telecom companies in these countries. In addition, this research summary the interview records of domestic and foreign related industry experts, and finally compared with the relevant development activities of domestic telecom companies. Listing the important development of C company, and the stage gate system is used to analyze whether the business model in this field meets the conditions for expansion and the continued development of projects analysis of the pros and cons.
This research finds that japan and south korea are more innovative in terms of service innovation and most of them revolve around personal life. The united states hava made a lot of efforts in investment in film content, television media and advertising that can directly bring benefits. China has become a massive IoT environment driven by the cost advantage of a major manufacturing country and government policies. A single enterprise under the development of the Internet of Things is difficult to support services, so the business model of B2B2X is obvious in future. At present, telecom companies in various countries are facing the three scenarios of 5G, such as enhanced Mobile Broadband (eMBB), Ultra Reliable Low Latency Communications (URLLC), and massive Machine Type Communications (mMTC) proposed by the International Telecommunication Union (ITU). The smart applications in the three scenarios are similar. Some smart applications are still being tested, and some have been built but have not yet had killer applications. Therefore, in the end, we will provide relevant suggestions for C company based on the analysis of the external industry and the internal analysis of C company.

論文審定書..........................................................................................................i
誌 謝....................................................................................................................ii
摘 要...................................................................................................................iii
Abstract.............................................................................................................iv
圖次..................................................................................................................viii
表次...................................................................................................................xii
第一章 緒論........................................................................................................1
第一節 研究背景與動機...................................................................................1
第二節 研究目的...............................................................................................2
第三節 研究流程...............................................................................................2
第四節 研究範圍與限制....................................................................................3
第二章 文獻探討.................................................................................................4
第一節 物聯網...................................................................................................4
第二節 門徑管理法..........................................................................................19
第三節 全球電信服務業產業現況與發展........................................................26
第三章 研究設計................................................................................................66
第一節 研究結構..............................................................................................66
第二節 研究模式..............................................................................................67
第三節 研究方法..............................................................................................67
第四章 個案分析................................................................................................69
第一節 個案公司簡介與現況...........................................................................69
第二節 各國主要電信服務商如何因應已飽和的市場與變化..........................77
第三節 台灣電信服務商競爭分析....................................................................97
第五章 結論與建議...........................................................................................121
第一節 結論.....................................................................................................121
第二節 建議.....................................................................................................123
參考文獻.............................................................................................................126
附錄一 訪談(調查)相關文件...............................................................................139

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