Responsive image
博碩士論文 etd-0520122-172058 詳細資訊
Title page for etd-0520122-172058
論文名稱
Title
旅遊照片對 出遊 景點 動機與 旅遊 意願影響之研究
The effects of travel photography on travelers’ travel motivation and visit intention
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
41
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2022-06-08
繳交日期
Date of Submission
2022-06-20
關鍵字
Keywords
旅遊意願、旅遊照片、感知診斷性、旅遊動機、全景、中景
visit intention, travel photography, perceived diagnosticity, travel motivation, full-shot, medium-shot
統計
Statistics
本論文已被瀏覽 339 次,被下載 0
The thesis/dissertation has been browsed 339 times, has been downloaded 0 times.
中文摘要
隨著社群媒體的發展,能影響旅客
旅遊 意願的管道五花八門。本研究探討旅客觀
看旅遊照片後 所產生的感知診斷性 將會 影響 旅遊動機與對 該景點的 旅遊 意願。本
文以花蓮文青景點為研究背景並採用影像學中全景與中景等不同鏡位角度的照
片,再由台灣 1 8 歲以上年齡層遊客填寫問卷,問卷回收數為 2 96 份 ( 1 47 份為
旅遊全景類而 149 份為旅遊中景類 。最小平方分析法顯示 當旅客認為照片中的
資訊對自己是有幫助的,不論 看完文青全景照 或文青中景照 後 ,都會 產生 想要放
鬆、獲得社會認同感與象徵性價值 等旅遊動機, 從中, 在文青全景照, 放鬆動機
更會直接影響旅遊意願 。 反之, 在 文青 中景照 放鬆動機與象徵性價值都會直接
影響旅遊意願 。 最後,不 論 是文青全景照或是文青中景照,當旅客認為照片 所提
供的訊息有助於他們 判斷 景點的品質 ,此正 面感受 都會直接影響旅遊意願。
關鍵
Abstract
Photography has always played an important role in prompting travelers to visit a destination. This study considered how travelers upon seeing photographs of a tourist destination would generate perceived diagnosticity of the photograph which then affects the travel motivations (relaxation, social recognition and symbolic value) generated by the travelers and the intention to visit that destination. Two types of photographs, full-shot and medium-shot, of a popular wenqing destination in Hualien were used. The relevant data from 296 survey respondents (147 for full-shot photographs and 149 for medium-shot) were analyzed using the partial least squares method. For full-shot photographs, perceived diagnosticity of the photography contributes to invoking relaxation, social recognition and symbolic value travel motivation, as well as visit intention. Relaxation then directly and positively influences visit intention. For medium-shot photograph, perceived diagnosticity of the photography also contributes to invoking relaxation, social recognition and symbolic value travel motivation, as well as visit intention. Symbolic value and relaxation influence visit intention positively. Managerial implications are discussed.
目次 Table of Contents
Table of Contents
論文審定書 i
摘要 ii
Abstract iii
Chapter 1 Introduction 1
Chapter 2 Literature Review 4
Section 2.1 Tourism photography 4
Section 2.2 Wenqing destination 5
Section 2.3 Classification of travel photography-based on type of camera shots 6
Section 2.4 Travel motivation 7
Section 2.5 Perceived diagnosticity of photo 9
Section 2.6 Visit intention 10
Chapter 3 Research Model and Methodology 11
Chapter 4 Research Methodology 14
Section 4.1 Manipulation of photo types 14
Section 4.2 Instrument 15
Section 4.3 Questionnaire 16
Chapter 5 Data Analysis 18
Section 5.1 Full-shot photo 18
Section 5.2 Medium-shot photo 21
Chapter 6 Discussion and Implications 24
References 27

參考文獻 References
[1] Adler, J. (1989), Origins of sightseeing. Annals of Tourism Research, 16(1), 7–29.

[2] Albers, P.C., & James, W.R. (1988). Travel photography: A methodological approach. Annals of Tourism Research, 15(1), 134-158.

[3] Assaker, G., & Hallak, R. (2013). Moderating effects of tourists’ novelty-seeking tendencies on destination image, visitor satisfaction, and short- and long-term revisit intentions. Journal of Travel Research, 52(5), 600-613.

[4] Anacleto, J., Bueno, A., & Ferreira, V. (2017). A Kitchen, the Twitter and My Friends: Having a Coffee with ICT. Anais do Workshop sobre Aspectos da Interação Humano-Computador na Web Social (WAIHCWS), 79–85. https://sol.sbc.org.br/index.php/waihcws/article/view/3878

[5] Bieger, T., & Laesser, C. (2002). Market segmentation by motivation: The case of Switzerland. Journal of Travel Research, 41(1), 3-29.

[6] Caton, K., & Santos, C. A. (2008). Closing the hermeneutic circle: Photographic encounters with the others. Annals of Tourism Research, 35(1), 7-26.


[7] Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions. Tourism management, 28(4), 1115-1122.

[8] Crawshaw, C., & Urry, J. (1997). Tourism and the Photographic Eye. In C. Rojek & J. Urry(Eds.), Touring Cultures: Transformations of Travel and Theory (pp. 176-195). London, England: Routledge.

[9] Dann, G. (1977). Anomie, Ego enhancement and tourism. Annals of Tourism, 4(4), 184-194.

[10] Endah, P. H., Umar, N., Suharyono, S., & Andriani, K. (2017). Study on destination image, satisfaction, trust and behavioral intention. Journal of Agriculture and Socio-Economic Sciences, 1(61), 148-159.

[11] Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

[12] Gilbert, D & Terrata, M. (2001). An exploratory study of factors of Japanese tourism demand for the UK. International Journal of Contemporary Hospitality Management, 13(2), 70-78.

[13] Gnoth, J. (1997). Tourism motivation and expectation formation. Annals of Tourism Research, 24(2), 283-304.


[14] Haldrup, M., & Larsen, J. (2003). The family gaze. Journal of Tourist Studies, 3(1), 23-46.

[15] Hasan, T. M. H., Som, A. P. M., & Ismail, F. (2018). The influence of travel motivation on satisfaction and intention to visit Terengganu. International Journal of Engineering & Technology, 7(4.34), 480-483.

[16] Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.

[17] Hioe, B. (2019). In defense of wenqing. Available online at: https://popula.com/2019/01/10/in-defense-of-wenqing-%E6%96%87%E9%9D%92/.

[18] Jang, S. C., Bai, B., Hu, C., & Wu, C. M. E. (2009). Affect, travel motivation, and travel intention: A senior market. Journal of Hospitality and Tourism Research, 33(1), 51-73.

[19] Jasen, K. (2018). These are the 4 essential camera shot types every photographer needs to know. Available online at: https://www.lightstalking.com/camera-shot-types/.



[20] Jiang, G., Liu, F., Liu, W., Liu, S., Chen, Y., & Xu, D. (2021). Effects of information quality on information adoption on social media review platform: Moderating role of perceived risk. Data Science and Management, 1, 13-22.

[21] Kaewnopparat, J. (2017). The impact of photography on tourism: Photography construction perspective. Tennessee Research and Creative Exchange (TRACE).

[22] Kim, H., & Stepchenkova, S. (2015). Effect of tourist photographs on attitudes towards destination: Manifest and latent content. Journal of Tourism Management, 49, 29-41.

[23] Lush, T. (2009). Composing with composure: Taking the best travel photos. Available online at: https://www.vergemagazine.com/travel-intelligence/travel-photography-and-travel-writing/246-composing-with-composure-taking-the-best-travel-photos.html.

[24] Maslow, A.H. (1943). A theory of human motivation. Psychological Review, 50(4), 370–396.

[25] Master Class, What Is a Medium Shot-Understanding the essentials of using a medium shot in film. (2020). Available online at: https://www.masterclass.com/articles/film-101-what-is-cinematography-and-what-does-a-cinematographer-do#quiz-0.



[26] Munir, K.A., & Phillips, N. (2005). The birth of the Kodak moment: Institutional entrepreneurship and the adoption of new technologies. Journal of Organization Studies, 26(11), 1665-1687.

[27] Nguyen, V. H., Truong, T. X. D., Pham, H. T., Tran, D. T., & Nguyen, P. H. (2021). Travel intention to visit tourism destinations: A perspective of Generation Z in Vietnam. Journal of Asian Finance, Economics and Business, 8(2), 1043-1053.

[28] Plant, G. T., Morisako, A., Folk, J., Kay, E., & Read, C. (2013). The effect of visual suggestion on exercise motivation and outcomes. Psychology Journal, 10, 23-34.

[29] Ramli, M. F., Rahman, M. A., & Ling, O. M. (2020). Do motivation and destination image affect tourist revisit intention to Kinabalu National Park during COVID-19 pandemic recovery phase. European Journal of Molecular & Clinical Medicine, 7(6), 1624-1635.

[30] Tarascio, G. (2015). Photography and tourism - The use of photographic representations to influence a destination image perception: The case study of Sicily. School of Architecture and Built Environment in Tourism Management, 26-30.

[31] Thompson, R., & Bowen, C. J. (2009). Grammar of the shot. London, England: Focal Press.


[32] Ting, S., Lo, I., & McKercher, B. (2016). The production of online travel photography. 2010 ttra International Conference.

[33] Vigolo. V., Simeoni, F., Cassia, F., & Ugolini, M. M. (2018). The effects of travel motivation on satisfaction: The case of older tourists. Journal of Business and Social Science, 9(2), 19-30.

[34] Vuuren, C. V., & Slabbert, E. (2011). Travel motivations and behaviour of tourists to a South African Resort. Tourism and Management Studies, 1, 295-304.

[35] Wang, J. C., & Chang, C. H. (2013). How online social ties and product-related risks influence purchase intentions: A Facebook experiment. Electronic Commerce Research and Applications, 12, 337-346.

[36] Wen, J., & Huang, S.S. (2019). The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: A study of Chinese cigar tourists to Cuba. Asia Pacific Journal of Tourism Research, 24(8), 805-821.

[37] Witt, C., & Wright, P. (1993). Choice and Demand in Tourism. In P. Johnson & B. Thomas(Eds. ), Tourist Motivation: Life After Maslow (pp. 33-55). London, England: Mansell Publishing.

[38] Yacob, S., Johannes, J., & Qomariyah, N. (2019). Visiting intention: A perspective of destination attractiveness and image in Indonesia rural tourism. International Journal of Dynamic Economics and Business, 3(2), 122-133.

[39] Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26, 46-48.

[40] 楊紋紋. (2021). 照片的構圖. 敘事攝影, 4-2, 4-3.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus:開放下載的時間 available 2025-06-20
校外 Off-campus:開放下載的時間 available 2025-06-20

您的 IP(校外) 位址是 3.88.16.192
現在時間是 2024-03-29
論文校外開放下載的時間是 2025-06-20

Your IP address is 3.88.16.192
The current date is 2024-03-29
This thesis will be available to you on 2025-06-20.

紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 2025-06-20

QR Code