消費者對電動汽車產業的青睞，除了來自於消費者對電動汽車的產品信心程度的增加外，電動汽車商用市場的成熟以及傳統汽車大廠紛紛加入電動車製造行列亦為重要的原因。在可見的未來中，電動車產業鏈中的不同產業產品需求會反映出電動車產品屬性差異對於電動車產業的影響力，同時也會反映出電動車產業在供應鏈管理上的困難度與必要性。另一方面，以顧客導向關係為驅力的服務長久以來為各產業所重視，對於供應鏈管理的影響性亦為電動車廠商所關注。
據此，本研究係以問卷調查的方式探討電動車產品屬性對電動車廠商供應鏈管理的可能影響，以及顧客導向關係對電動車產品屬性在電動車廠商供應鏈管理影響上的可能的干擾效果。研究發現，在產品屬性與供應鏈管理方面，產品屬性中的基本功能對供應鏈管理有顯著的正向影響，而在顧客導向關係對產品屬性與供應鏈管理之間的干擾效果判斷上，顧客導向關係對產品屬性與供應鏈管理之間的關係不具有干擾效果。研究認為電動車廠商在供應鏈管理上，除了強化本身的專業技術與製造能力外，同時需審視其供應鏈管理模式與策略的是否具有彈性調整與修正的機制，以策略性的回應潛在消費者對於電動車產品屬性專業認知的挑戰與期待。

Consumers' preference for an electric vehicle is due to their increasing confidence in electric vehicle products, the growing maturity of the commercial electric vehicle market and the devotion of traditional automobile manufacturers to this field. Therefore, in the foreseeable future, the demand for each component in an electric vehicle will reflect the influence of different attributes in electric vehicle products on the electric vehicle industry, and the difficulty and necessity of supply chain management in the electric vehicle industry. In addition, various industries have valued customer-oriented services for a long time, in which electric vehicle manufacturers also pay increased attention to the impact on supply chain management.
Based on this trend, this research uses a questionnaire to investigate the possible impact of electric vehicle product attributes on the supply chain management of electric vehicle industries, and the probable interference effect of customer-oriented relationships to the electric vehicle product attributes on the supply chain management of electric vehicle manufacturers.
The study found that, in terms of product attributes and supply chain management, the primary function among product attributes has a significant positive impact on supply chain management. The customer-oriented relationships do not interfere with the relationship between product attributes and supply chain management. Hence, the study believes that in supply chain management, electric vehicle manufacturers should not only strengthen their technical know-how and manufacturing capabilities, but also enhance the flexibility of their supply chain management models and strategies to respond to the potential consumers' challenges and expectations of electric vehicle products attributes.

論文審定書 i
誌　謝 ii
摘　要 iii
Abstract iv
目　錄 vi
圖　次 viii
表　次 ix
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 3
第三節　研究流程 3
第二章　文獻回顧 5
第一節　產品屬性 5
第二節　供應鏈管理 9
第三節　顧客導向關係 13
第四節　產品屬性、供應鏈管理、顧客導向關係相關研究 16
第三章 研究方法 19
第一節 研究架構 19
第二節　操作型定義與研究假設 20
第三節　研究範圍與研究對象 22
第四節　問卷設計 23
第五節　抽樣方法與樣本大小 26
第六節　問卷資料分析方法 26
第四章　研究分析 27
第一節　敘述性統計分析 27
第二節　信度分析 27
第三節　因素分析 28
第四節　差異性分析 33
第五節　相關性分析 35
第六節　迴歸分析 36
第七節　研究假設檢定彙整 38
第五章　研究結論與研究建議 40
第一節　研究結論 40
第二節　電動車供應鏈管理上的翻轉 41
第三節　研究限制與後續研究建議 42
參考文獻 44
中文部分 44
英文部分 46
附錄一　問卷 54

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