近年來，web 2.0科技的廣泛應用帶動了社群媒體的興起，造就了各政黨紛紛將資源轉往了社群網站中，也吸引了大量的學者投入研究社群網站的線上意見氣候對線上及線下政治討論所造成的影響。在國外，相關研究雖然正在日益發展完善，但有關研究大多只用當地的特殊議題，如美國的監視計畫等。在國內，社群網站及政治參與的已出版研究較少探討相關領域。上述不論是國內外的研究，幾乎都忽略了新聞媒體在社群網站上所帶來的相關影響。有鑑於此，本研究以沉默螺旋理論為基礎，探討感知社群好友及社群新聞意見氣候一致性，對線上及線下政治討論意願所造成的影響，並使用害怕孤立作為中介變數，社群好友熟識度、政治效能感做為干擾變數，進行相關的研究探討。研究結果發現，感知社群好友意見氣候一致性確實對線上及線下政治參與有正相關，但感知社群新聞意見氣候一致性卻只對線上政治表達有正相關，對線下政治討論卻沒有影響。而害怕孤立僅能部分中介感知社群意見氣候一致性與政治參與之間的關係。社群好友熟識度及內部政治效能感在感知社群意見氣候一致性對政治參與意願的關係中皆不產生任何影響。本研究試圖在社群媒體當道的新時代下重新演繹沉默螺旋理論的影響，發現了許多與先前學者不同之處，對研究結果的詳細解釋及探討將於本文中提及。

For the past few years, the extensive use of web 2.0 technology has led the rise of social media, resulting various political parties turned resources into social networking sites and attracted many scholars to invest how online opinions climate influence online and offline political participation. In abroad, related research is increasingly developing and improving, but relevant research used only special local issues, such as the United States surveillance program. At home, there are just few published research papers examining political participation on Facebook. Most of the above studies ignored the relevant influence of news media on social networking sites. In the light of this, this paper based on the theory of spiral of silence, explored the impact of the perceived opinion climate with Facebook friends and Facebook news on online and offline political participation. Using the fear of isolation as a mediator, target of opinion expression and internal political efficacy are tested as moderators to detect relevant moderated mediation effects. The result shows that perceived opinion climate with Facebook friends is positively related to online and offline political participation, but perceived opinion climate with Facebook news is only positively related to online political expression, not to offline political discussions. Fear of isolation can only partially mediate the relationship between perceived opinion climate with Facebook friends and news and political participation. Target of opinion expression and internal political efficacy did not have any impact on the relationship between perceived opinion climate with Facebook friends and news and political participation. This study attempted to investigate the spiral of silence theory in the new times of social media and yielded many interesting findings different from previous research. Detailed explanation and discussion of these research results are provided in the paper.

目錄
論文審定書 i
致謝 ii
摘要 iii
壹、 緒論 1
一、 研究背景與動機 1
二、 研究問題 5
三、 研究目的 6
貳、 文獻回顧 7
一、 社群媒體與政治參與意願 7
二、 社群網站中的意見氣候與政治參與意願 13
三、 社群新聞與意見氣候 16
四、 社群網站中的害怕孤立 22
五、 參考團體熟識程度之調節作用 26
六、 政治效能的調節作用 29
參、 研究方法 35
一、 樣本與問卷設計 35
二、 問卷變項定義及測量題項說明 36
三、 研究流程 41
肆、 資料分析與結果 41
一、 樣本統計 41
二、 受試者描述統計分析 41
三、 假說檢驗 54
四、 小結 74
伍、 結論與建議 76
一、 研究結論 76
二、 研究問題之回答 82
三、 理論及實務貢獻 83
四、 研究限制與未來建議 85
陸、 參考文獻 87
附錄 研究問卷 97

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