面對成熟期的產業環境與競爭激烈的紅海市場，企業如何透過有效的資源整
合來提升競爭力，愈形重要。其中，分析產業競爭態勢與供應鏈價值分配狀況，擬
定整合對象的評估、遴選與績效監控基準，尤為整合成敗的關鍵。
本研究以五力分析（Porter’s five forces analysis of competitiveness）、供應鏈管
理（Supply chain management，SCM）及供應商管理三種理論觀點為基礎，採用
質性研究的深度訪談法，歸納出黏性膠帶產業的競爭態勢、供應鏈概況，以及供
應商的篩選基準，藉此協助黏性膠帶產業之參與者進行有效之供應商篩選與整
合。
黏性膠帶產業是一個價格導向的成熟產業，成本管控經常是遴選供應商的重
要因素，導致廠商往往忽略了品質管控、研發能力及生產製程提升等基本經營元
素；藉由本研究分析得出的供應商評選架構與篩選標準，將有利於企業與供應商
進行資源整合，為企業創造出藍海競爭優勢。研究結果對於其他正面對激烈競爭
環境的企業，也有重要的參考作用。

The importance of resource integration is gradually increasing as many industries
are entering into a competitive red ocean market situation.
This study utilizes three theories of industry competition, Supply Chain
Management (SCM), and supplier management, along with qualitative research
interviews, to summarize supplier selection factors and methods for the pressure adhesive
tape industry, in order to obtain more precise evaluation criteria and factors and complete
the evaluation framework. In this way, we understand more clearly the entry factors and
supplier selection criteria for the pressure adhesive tape coating industry.
Pressure adhesive tapes have also entered the mature industry with a price-oriented
approach, so corporate and product costs have become important considerations for
suppliers, to the exclusion of quality control, R&D capability, and production process
improvement. Therefore, this study will determine how to apply the evaluation
framework and filtering factors to integrate the conditions. The process and results of this
study will not only provide a reference for the industry and academia, but also assist in
the evaluation and selection of integration targets when strengthening the industrial chain.

論文審定書 i
誌　謝 ii
摘　要 iii
Abstract iv
目　錄 v
圖　次 vii
表　次 viii
第壹章　緒論 1
第一節 研究背景與動機 1
第二節　研究目的 3
第三節　研究流程與章節架構安排 4
第貳章　產業分析 5
第一節　黏性膠帶產業現況分析 5
第二節　黏性膠帶產業製程說明 8
第三節　黏性膠帶產業發展趨勢 12
第參章　文獻探討 13
第一節　產業競爭五力分析 13
第二節　供應鏈管理 18
第三節　供應商管理 21
第肆章　研究設計 29
第一節　研究結構 29
第二節　研究方法 30
第伍章　實證發現 35
第一節　黏性膠帶產業之競爭態勢 35
第二節　黏性膠帶產業之供應鏈價值分配狀況 40
第三節　黏性膠帶產業供應商整合之篩選標準 42
第陸章　結論與建議 48
第一節　研究結論 48
第二節　研究意涵 50
第三節　研究建議 51
參考文獻 52

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其他參考資料
1. 台灣工業技術研究院https://www.itri.org.tw
2. 台灣區黏性膠帶工業同業公會http://www.taiwantape.com/
3. 材料世界網https://www.materialsnet.com.tw/default.aspx