被戲稱「都是真理」的長輩圖在年長者之間廣為傳遞，內容甚至可說是從不重複，成為熟齡3C世代的新文化。然回首過往卻不曾有研究針對此現象進行探討，到底是何原因促使年長者頻頻分享長輩圖。本研究根據圖片內容將長輩圖分為四大類型：問候、趣味、勸世名言以及新聞資訊，結合社會情緒選擇理論以及社群使用與滿足觀點，經由社交互動、放鬆娛樂、陪伴、表述資訊分享、消磨時間與潮流趨勢以及情感表達七種因素，探討年長者不同類型的長輩圖分享程度；同時，鑑於過去研究多以受測者的實際年齡為研究題材，然而社會情緒選擇理論說明個體主觀的未來時間觀點才是影響行為的主因，故本研究納入未來時間觀點的影響，比較不同觀點之年長者分享圖片的差異。本研究採問卷調查法並以50歲以上年長者為受測者，以PLS進行資料分析。研究結果發現社交互動、放鬆娛樂、消磨時間會正向影響年長者的長輩圖分享程度，表述資訊分享呈顯著負向影響，各類型長輩圖的分享程度亦受到七種因素不同程度的影響效果；此外，由兩種不同時間觀點的模型結果中，可發現未來時間觀點亦存在不可忽視的調節效果。本研究之研究成果對電腦中介環境領域中的圖像表達帶來新的貢獻，同時亦說明影響年長者頻頻分享不同類型長輩圖的主因，並建議年輕世代關心年長者分享圖片背後的心理及社交需求。

Since the senior people begin to use mobile communication application (app) “Line,” some pictures with the “lotus” pattern and the “good morning” slogan have been widely used. These pictures, often called “info-pictures,” are different form the emoticons or stickers used in mediatied environment. No matter what kind of style and content the picture is, sharing info-pictures has became a popular phenomenon between the seniors. However, no research has particularly investigated in this situation. Therefore, this study aims to understand the reasons caused the seniors keep sharing info-pictures, which were divided into four categories: greeting, pleasure, motto, and information. This research applied socioemotional selectivity theory and uses and gratifications theory to explore the sharing intensity through 7 sharing factors: social interaction, relaxing entertainment, companionship, expressive information sharing, habitual pass time, cool and new trend, and expressions of affection. Further, the future time perspective served as a moderator is also examined. The results indicate that social interaction, relaxing entertainment and habitual pass time hold the positive effect toward the seniors’ info-pictures sharing intensity. Several effects between different kinds of info-pictures were also founded. Besides, future time perspective contributes to the moderating effect.

論文審定書 i
誌謝 ii
中文摘要 iii
英文摘要 iv
第一章、緒論 1
第一節 研究背景與動機 1
第二節 研究問題 10
第三節 研究目的 11
第二章、文獻探討與假說推論 12
第一節 長輩圖 12
一、 長輩圖定義 12
二、 長輩圖分類 13
三、 長輩圖分享行為 17
第二節 社會情緒選擇理論 18
一、 社會情緒選擇理論 18
二、 社會情緒選擇理論與社群媒體 20
三、 社會情緒選擇理論與長輩圖 22
第三節 使用與滿足理論 23
一、 使用與滿足理論 23
二、 使用與滿足理論與社群媒體 24
三、 社群使用與滿足因素 29
第四節 影響年長者分享長輩圖的因素 31
一、 社交互動（Social interaction） 31
二、 放鬆娛樂（Relaxing Entertainment） 32
三、 陪伴（Companionship） 34
四、 表述資訊分享（Expressive Information Sharing） 36
五、 消磨時間（Habitual Pass Time） 37
六、 潮流趨勢（Cool and new trend） 39
七、 情感表達（Expressions of affection） 41
八、 各類型圖片分享行為之差異 44
第五節 未來時間觀點 45
第三章、研究方法 48
第一節 研究架構 48
第二節 操作型定義與測量工具 49
一、 使用與滿足因素 49
二、 強度 50
三、 未來時間觀點 50
第三節 研究方法與樣本選擇 50
第四節 前測執行與結果 51
一、 前測一 51
二、 前測二 57
第五節 正式問卷發放 59
第四章、資料分析 60
第一節 描述性統計分析 60
第二節 信度、效度分析 64
一、 信度分析 64
二、 效度分析 64
第三節 檢定結果分析 68
一、 假說驗證結果 68
二、 研究問題一驗證結果 72
三、 研究小結 80
第五章、結論與建議 82
第一節 結論 82
一、 社交互動的影響效果 82
二、 放鬆娛樂的影響效果 82
三、 陪伴的影響效果 83
四、 表述資訊分享的影響效果 83
五、 消磨時間的影響效果 84
六、 潮流趨勢的影響效果 84
七、 情感表達的影響效果 84
八、 不同類型的長輩圖分享程度 85
九、 未來時間觀點的調節效果 85
第二節 研究貢獻 86
一、 學術貢獻 86
二、 實務義涵 89
第三節 研究限制與未來建議 90
參考文獻 92
附錄 132
前測一 132
前測一圖片選答結果 141
正式問卷 143

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經濟日報（民107）。天天早安 長輩圖是煩人的愛。取自https://money.udn.com/money/story/9554/3038707
廖敏真（民105）。中高齡者Line使用動機、網路社會支持與幸福感之相關研究（未出版之碩士論文）。屏東大學，屏東縣。
趙梅如（民97）。親子互動關係型態之「和諧」內涵的結構驗證與親子對偶互動關係之差異探討。教育與心理研究，31(4)，83-113。
劉玉華（民101）。以科技接受模式探討銀髮族購買線上旅遊產品之態度與意願（未出版之碩士論文）。南華大學，嘉義縣。
數位時代（民105年10月19日）。1,700萬台灣人都在用！三張圖看LINE的使用者分析。取自https://www.bnext.com.tw/article/41433/line-user-in-taiwan-is-more-than-90-percent
蔡秋敏（民101）。從社會資本觀點論促進家庭中老人參與健康促進活動。家庭教育雙月刊，(35)，6-23。
蔣金（民106年6月17日）。「Line來Line去」的長輩圖，給長者們的生活帶來什麼？取自https://theinitium.com/article/20170617-taiwan-line-addiction/
聯合新聞網（民105年12月27日）。LINE出現「動態長輩圖」 網崩潰：拜託別讓我媽看到。取自https://udn.com/news/story/7098/2194615
聯合新聞網（民106年5月26日）。害怕長輩問安 Line長輩圖藏病毒是謠言但子女不說。取自https://udn.com/news/story/7320/2486369
謝碧容、許時涵、郭品誼與蘇郁涵（民102）。影響臨床資訊系統使用因素之探討: 以科技接受模式, 計劃行為理論及電腦自我效能的整合性觀點。健康管理學刊，11(2), 107-123.
藍鳥（民104年7月9日）。如何做出讓長輩瘋傳的祝福圖【落部格文字資料】。取自https://blueisland.tw/blog/post/111325375
蘋果日報（民104年8月4日）。別讓爸媽再用舊手機了！取自http://www.appledaily.com.tw/appledaily/article/supplement/20150804/36701832/
蘋果即時（民104年9月27日a）。長輩LINE圖片設計展　網友笑破肚皮。取自http://www.appledaily.com.tw/realtimenews/article/new/20150927/699860/
蘋果即時（民104年6月3日b）。爸媽學會用Line　每天都用這招跟你說早安。取自http://www.appledaily.com.tw/realtimenews/article/new/20150603/621515/
蘋果即時（民105年6月1日a）。【偽．長輩圖】惡搞200長輩圖 中學生只為溝通。取自https://hk.lifestyle.appledaily.com/lifestyle/realtime/article/20160601/55173111
蘋果即時（民105年11月21日b）。婚姻平權長輩圖　網友：超想轉發。取自http://www.appledaily.com.tw/realtimenews/article/new/20161121/993583/
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