近年來因應全球化知識經濟及社會變遷對未來人才培育的需求，歐美國家開始推行結合科學（S）、科技（T）、工程（E）、藝術（A）與數學（M）的跨領域教學政策，即STEAM教育，而我國教育部於民國108年開始推行融入STEAM教育策略的新課綱，進而衍生出教師不知如何選擇相關科技教具來應用教學的困境。本研究透過訪談資料蒐集，從傳統教學法與跨領域教學的差異，到教具市場供應生態的前後落差，以EKB模式為架構來討論在跨領域教學下，教師對教具之購買行為影響因素，研究目的包括：
1.因108課綱導入STEAM教育，使教師的教學方法從原來的傳統教法轉變為跨領域教學法，探討其與教師選購教具時的供應管道之關聯性。
2.探討教師因課綱改變而改變其購買教具的管道時，在不同的教具供應管道所評估購買教具之因素有哪些。

研究結果發現，在跨領域教學下，教師對教具的購買因素排序為需求、預算、功能品質、售後服務及口碑，品牌及本土製造對購買行為沒有一定的影響。

In recent years, there have been increasing social pressures for a global increase in demand for skilled financial and scientific professionals. European and American countries have thus begun to prioritize interdisciplinary education using the STEAM model: (S)science, (T)technology,(E)engineering,(A)art, and (M)mathematics. Taiwan’s Ministry of Education, in year 108, began to also implement a new STEAM curriculum. However, the teachers had difficulty with the selection of relevant teaching aids that would be effective for STEAM. This study collects interview data examining the differences between traditional teaching methods and previous STEAM methods, as well as differences in the choice selection differences for available teaching aids, and uses the EKB model as the framework to discuss the factors that affect teachers' purchase behavior of teaching aids under cross-disciplinary teaching.
The objectives include:
1. Due to the STEAM education, teaching method has changed from the traditional to a cross-disciplinary teaching method, explore the correlation between different teaching methods and teaching aid supply channels;.
2. When the teachers change their purchasing channels for teaching aids due to changes in the syllabus, explore the selection methodology that teachers use to evaluate teaching aids in different teaching aid supply channels.
The results of the study found that with STEAM education in Taiwan, compelling purchasing factors in decreasing order for teaching aids were demand, budget, functional quality, after-sales service and word of mouth. Brands and local manufacturing had no influence on purchasing behavior.

論文審定書i
誌謝ii
摘要iii
Abstractiv
目錄vi
圖次viii
表次ix
第一章 緒論1
第一節、研究背景1
第二節、研究動機與目的3
第三節、研究流程4
第二章 文獻探討6
第一節、傳統教學法與跨領域教學法6
第二節、消費者行為理論與模式16
第三節、消費者購買決策模式22
第四節、品牌及品牌形象24
第三章 研究方法與設計34
第一節、研究方法34
第二節、研究假說與問題36
第三節、深度訪談法37
第四節、建議方案39
第四章 實證分析41
第一節、訪談問題與重點整理41
第二節、分析探討47
第五章 結論與建議50
第一節、研究結論50
第二節、建議51
參考文獻53
附錄61

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