本文的目的是分析在台灣開設業務的可行性，主要重點是進口和分銷商品。
以下是亞歷進口貿易公司在高雄創業的商業計劃書。 亞歷進口貿易公司 將主要專注於飲料行業這方面，其初始產品將從美國National Beverage Corporation飲料公司的子公司 LaCroix 購買。
首先該商業計畫將描述公司及其主要產品。並針對台灣的產業和消費市場來進行分析。這將包括 PESTLE 分析，其從分銷和進口行業來詳細檢查。以及進行市場分析，查看台灣各種人口的消費統計數據，再來是競爭分析，並選擇佔據相同利基的台灣企業來做為討論。以上幾項分析之數據將會是為 SWOT分析的重要參考標準。
另外，我們還會討論到亞歷進口貿易公司的運營，將重點關注在於:產品採購、物流、銷售和營銷。接下來將介紹亞歷進口貿易公司的組織結構和包含三年預測的財務計劃。並在最後，我們得出幾個結論並簡要論述未來的機會。

The purpose of this paper is to analyze the feasibility of opening a business in Taiwan with a focus on importing and distributing goods.
The following is a business plan for Yali Imports, a start-up in Kaohsiung. Yali Imports will be primarily focused on the beverage industry, and its initial products will be purchased from LaCroix, a subsidiary of the National Beverage Corporation in the USA.
This business plan will begin with a description of the company and its products offered. There will then be an analysis of the industry and market in Taiwan. This will include a PESTLE analysis, followed by a detailed examination of the distribution and import industry. There will then be a market analysis, which looks at various demographic data in Taiwan, and a competitive analysis, which considers a selection of businesses in Taiwan that occupy the same niche. The primary research data will then be discussed, followed by a SWOT analysis.
The next section will discuss the operations of Yali Imports with attention given to product procurement, logistics, sales, and marketing. This will be followed by a look at the organization of Yali Imports.
The penultimate section will detail the financial plan of Yali Imports and includes a three-year forecast.
The final section will make conclusions and briefly discuss future opportunities.

Thesis Approval Form i
摘要 ii
Abstract iii
Table of Contents iv
Figures List vi
Tables List vii
1 Executive Summary 1
2 Company Overview 3
2.1 Mission Statement 3
2.2 Goals and Objectives 3
2.3 Vision Statement 3
2.4 Products 4
2.4.1 Product 4
3 Literature Review and Research Methodology 6
3.1 Literature Review 6
3.1.1 PESTLE 6
3.1.2 SWOT 6
3.1.3 Marketing Mix 7
3.2 Research Methodology 7
3.2.1 Primary Research 7
3.2.2 Secondary Research 9
4 Industry and Market 10
4.1 Country Analysis 10
4.1.1 Political Analysis 10
4.1.2 Economic Analysis 11
4.1.3 Social Analysis 12
4.1.4 Technical Analysis 12
4.1.5 Legal Analysis 13
4.1.6 Environmental Analysis 13
4.2 Industry Analysis 14
4.2.1 Food and Beverage Distribution Industry 14
4.2.2 Food and Beverage Import Industry 17
4.2.3 Industry Conclusions 18
4.3 Market Analysis 18
4.3.1 Household Expenditures 18
4.3.2 Expenditure by Industry of Household Heads 20
4.3.3 Expenditure by Household Area 20
4.3.4 Expenditure by Age of Household Heads 21
4.3.5 Expenditure by Education of Household Heads 21
4.3.6 Market Conclusions 22
4.4 Competitive Analysis 22
4.4.1 THL 22
4.4.2 Sundy 24
4.5 Primary Market Research 24
4.5.1 Demographics 25
4.5.2 Method 26
4.5.3 Data Analysis and Results 26
4.5.4 Results 35
4.5.5 Limitations 36
4.6 SWOT Analysis 36
4.6.1 Internal 36
4.6.2 External 37
5 Management and Implementation Summary 39
5.1 Procurement 39
5.2 Logistics 39
5.2.1 Importing 39
5.2.2 Distribution 42
5.3 Sales 44
5.4 Marketing 44
5.4.1 Marketing Mix 44
6 Management and Organization 54
6.1 Ownership Structure 54
6.2 Management 54
6.3 Personnel Plan 54
6.4 External Resources 55
7 Financial Plan 56
7.1 Start-up Summary 56
7.2 Payroll 57
7.3 Breakeven Analysis 58
7.4 Sales Forecasts 58
7.5 Operating Expenses 61
7.6 Cash Flow Projections 63
7.7 Projected Income Statements 64
7.8 Projected Balance Sheets 66
8 Conclusions and Recommendations 67
8.1 Keys to Success 67
8.2 Future Opportunities 68
9 References 69
10 Appendix 74
10.1 English Survey Questions 74

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