交友軟體雖然被視為單身者的樂園，但仍有一大部分使用者為非單身者，且非單身者使用交友軟體普遍被認為容易導致不忠行為產生。隨著交友軟體的蓬勃發展，其已成為發展浪漫關係的重要新興場域，並為現代感情關係帶來重要的影響，因此有必要了解交友軟體使用與不忠傾向之間的關係。本研究旨在釐清非單身使用者在交友軟體使用中感知到的替代對象，如何影響對目前親密關係不忠的傾向，以及使用者感知到的選擇超載如何影響對於替代對象數量與品質的評估。
本研究透過問卷調查法進行，以年齡20歲以上，目前非單身，同時有在使用交友軟體者作為研究對象，並以PLS進行資料分析。研究結果發現替代對象數量會正向影響選擇超載，同時也會正向影響替代對象品質。另外，替代對象品質會對伴侶選擇後悔產生正向影響，伴侶選擇後悔又與承諾和不忠傾向間有顯著影響關係。除此之外，性別對於本研究模型架構存在調節效果。本研究讓社會大眾更加理解交友軟體中的替代對象對於使用者不忠傾向的影響。

Although dating apps are regarded as a paradise for singles, there are still a large number of users who are not singles, and the use of dating apps by non-singles is generally considered to lead to infidelity. Therefore, it is necessary to understand the relationship between dating apps use and intention to commit infidelity. Drawing on the choice overload theoretical frameworks, this study was conducted to explore the cognitive processes linking people's perceptions of their mobile dating app experience and their intention to commit infidelity.

The results indicate that participants’ perceived quantity of alternatives on a dating app was positively associated with participants’ choice overload, and also positively associated with their perceived quality of alternatives. Besides, participants’ partner regret had a significant relationship with commitment and infidelity intention. In addition , gender has a moderating effect on the model architecture of this study.

論文審定書i
誌謝ii
中文摘要iii
英文摘要iv
第一章、緒論1
第一節 研究背景與動機1
第二節 研究問題5
第三節 研究目的5
第二章、文獻探討與假說推論7
第一節 選擇超載7
第二節 替代對象10
第三節 伴侶選擇後悔13
第四節 承諾15
第五節 不忠傾向18
第六節 交友軟體中的性別差異22
第三章、研究方法24
第一節 研究架構24
第二節 研究方法與樣本選擇25
第三節 操作性定義與衡量題項26
第四節 問卷前測與分析結果28
第五節 正式問卷發放31
第六節 檢測方式與軟體工具32
第四章、資料分析33
第一節 描述性統計分析33
第二節 信、效度分析38
第三節 路徑分析與假說檢驗42
第四節 多群組分析44
第五章、結論與建議48
第一節 研究發現48
第二節 研究貢獻53
第三節 研究限制與未來建議55
參考文獻58
附錄：問卷73

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