全球約會軟體市場快速成長，科技介入人類的日常生活，讓人與人之間的關係更加複雜，特別是交友軟體的興起正在逐漸改變人與人互動的觀念以及習慣。在快速繁忙的現代社會中，交友軟體已經成為認識伴侶的主要管道之一，美國市場調查更指出三分之一的婚姻關係是透過交友軟體促成，交友軟體Omi 2021年發布的亞洲愛情白皮書調查發現，有四成的台灣用戶在交友軟體上成功找到另一半。單身族群對於交友軟體的看法也越趨開放。用戶在使用交友軟體時，由於對方是陌生人，因此都會採取降低不確定性策略來了解對方，過程中可能會受到用戶個人特質影響而決定採取不同策略，進而發展成不同的線下約會行為。綜上所述，本研究探討交友軟體用戶顧慮是否會影響用戶採取降低不確定性策略的程度進而影響線下的長期約會或是休閒性行為，並且加入性社交傾向及虛榮特徵為干擾變項，做更深入的研究。本研究採問卷調查法，共回收582份有效問卷，研究結果發現用戶的安全及虛假顧慮皆會影響降低不確定性策略，而性社交傾向只會對安全顧慮及提取策略產生調節效果。互動策略會影響用戶的長期約會行為，但外貌虛榮並不會產生調節效果，成就虛榮則只會對被動策略及線下長期約會行為產生調節效果。另外本研究也調查了台灣交友軟體用戶的使用經驗，調查結果發現，有超過60％的填答者使用過交友軟體tinder，24.7%的填答者與配對對象發生過單純的性關係。

The market of dating app is growing rapidly and technology has intervened in human’s daily that make the relationship between people more complicated. In nowadays, dating app has been one of the main channels for getting to know your romantics partner. The U.S dating app market survey investigated that there are about 30% marriage relationship facilitated by dating app. The Asian Romantics Relationships Report made by dating app Omi also pointed out that there are 40% of users in Taiwan meet their partner on the dating app. Because the matching partner on the dating app is stranger, users will take uncertainty reduction strategies to know more about their matching partner then meet them offline. This study explores whether the concerns of dating app user will affect their choice of uncertainty reduction strategies then switch to offline dating behavior and add on sociosexuality and trait aspects of vanity as moderator variable.
This study conducted a questionnaire survey method and 582 valid questionnaires were collected. The result found that the concern of personal security and misrepresentation would affect user to take uncertainty reduction strategies, and the sociosexuality will only have a moderating effect on concern of personal security and extractive strategies. Interaction strategies will affect offline long-term dating behaviors, but appearance vanity did not have a moderating effect, and achievement vanity will only have a moderating effect on passive strategies and offline long-term dating behaviors. In addition, this study also investigated the experience of users of dating app in Taiwan. The results of the survey found that more than 60% of respondents have used tinder and 24.7% of respondents have had sexual relationship with their partner who meet on the dating app.

論文審定書 i
摘要 ii
Abstract iii
目錄 v
圖次 vii
表次 viii
第一章 緒論 1
1.1研究背景 1
1.2研究動機與目的 2
1.3研究問題 6
第二章 文獻回顧 7
2.1 交友軟體 7
2.2 交友軟體用戶顧慮 8
2.3性社交傾向 9
2.4降低不確定性理論 10
2.5交友軟體中的降低不確定性策略 11
2.6虛榮特徵 12
2.7休閒性行為 13
2.7.1性策略理論 13
2.7.2 休閒性行為 14
第三章 研究方法 16
3.1研究架構 16
3.2研究假說 17
3.2.1交友軟體用戶採取降低不確定性策略的影響 17
3.2.2性社交傾向的干擾效果 18
3.2.3 降低不確定策略對線下約會行為的影響及虛榮特徵的干擾效果 18
3.3研究變數與操作性定義 21
3.3.1用戶顧慮 21
3.3.2性社交傾向 21
3.3.3虛榮特徵 22
3.3.4降低不確定性策略 22
3.3.5休閒性行為意願 22
3.4前測 23
第四章 研究結果 28
4.1敘述性統計資料 28
4.1.1 人口統計資料 28
4.1.2交友軟體經驗統計資料 28
4.2測量模型的評估 31
4.2.1驗證性因素分析 31
4.2.2信效度分析 32
4.2.3區別效度 36
4.3結構模型適配度檢測 38
4.4假說驗證 38
第五章 結論與建議 46
5.1研究結果與發現 46
5.1.1用戶顧慮對降低不確定性策略的影響 46
5.1.2性社交傾向對安全顧慮與降低不確定性提取策略產生調節效果 47
5.1.3降低不確定性互動策略會直接影響線下長期約會行為 47
5.1.4成就虛榮對被動策略與線下長期約會行為產生調節效果 48
5.2.1學術貢獻 48
5.2.2實務貢獻 50
5.3研究限制與未來研究方向 51
參考文獻 53
中文文獻 53
英文文獻 53
網路訊息 59
附錄1-正式問卷 61

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