現今青年所佔比例日趨減少，「青年力」的培育扶植對城鄉發展顯得日益重要，如何促進「青年返鄉」亦成了需積極面對和解決的問題。對此，近年來各縣市政府陸續成立青年返鄉創業或就業之專責單位，且在就業機會貧乏的偏鄉，更需積極加強發展青年返鄉創業政策。然而，既有的政策規劃評估，多半係檢討政策面之不足，鮮少以創業者本身在接受政府資源挹注和輔導後之個體行為決策作為探討主軸，並對個體與社會環境間之互動影響進行分析。有鑑於此，本研究以屏東縣政府之「青年返鄉創業個案管理輔導培力政策」為例，立足於計畫行為理論並加入實行意圖觀點，對返鄉青年進行問卷調查，並採結構方程模式進行該政策對於青年返鄉創業的心理認知和行為之影響分析，以瞭解影響青年返鄉創業之決定因素。本研究結果顯示，青年的返鄉創業之態度、主觀規範、知覺行為控制正向影響了返鄉創業行為意圖，並間接強化了返鄉創業實行意圖，但後者並未影響到返鄉創業行為；再者，培力政策對於返鄉創業行為意圖、實行意圖及其影響因素皆未產生影響，但對返鄉創業行為則產生了正向影響，顯示此一政策對於青年實踐返鄉創業具有實質的助益。

As the proportion of youth is decreasing these days, nurturing “youth power” is becoming essential for urban and rural development, and the question of how to encourage “youth hometown-returning” has become an increasingly important issue needing to be proactively addressed and solved. For this reason, various local governments in recent years have established special units dedicated to youth hometown-returning entrepreneurship or employment. In remote villages where employment opportunities are scarce, it is even more necessary to strengthen the development of youth hometown-returning entrepreneurship policies. However, existing policy planning evaluations mainly review the inadequacies of the policies but rarely focus on individual behavioral decisions of entrepreneurs after receiving government resources and counsel and the analysis of individual interactions with the social environment. Therefore, the Pingtung County government’s “Youth hometown-returning entrepreneurship case management counsel and empowerment policy” was taken as an example for this study. A questionnaire survey was conducted on the hometown-returning youths based on the theory of planned behavior and the implementation intention perspective. Structural equation modeling was used to analyze the effects of the empowerment policy on the psychological cognition and behavior of youth hometown-returning entrepreneurship to understand their determinants. Results indicated that youth’s attitude, subjective norm, and perceived behavioral control of hometown-returning entrepreneurship positively influenced hometown-returning entrepreneurial behavioral intentions, which indirectly strengthened hometown-returning entrepreneurship implementation intention but did not affect hometown-returning entrepreneurial behavior.　Moreover, the empowerment policy did not affect behavioral intention, implementation intention, and the determinants of both intentions but positively influenced hometown-returning entrepreneurship behavior. The finding suggested that the empowerment policy substantially benefits youth in practicing hometown-returning entrepreneurship.

論文審定書…………………………………………………………………… i
誌謝…………………………………………………………………………… ii
中文摘要………………………………………………………………….….. iii
英文摘要…………………………………..…………………………………. iv
第一章 緒論……………………………………………………………………1
第1節研究背景和動機………………………………………………………1
第2節 研究問題、目的與重要性…………………………………….……2
第3節 研究流程圖……………………………….…………………….……3
第二章 文獻回顧…………………………………………..…………….……4
第1節 臺灣青年返鄉培力政策……………………………………….……4
（一）臺灣青年返回原生故鄉就創業之沿革及現況………………….…4
（二）屏東縣青年返鄉創業個案管理輔導培力政策………………….…5
第2節 創業行為影響因素……………………………………….……......…6
（一）一般創業行為的影響因素……………..……………………………6
（二） 返鄉創業行為的影響因素………………………..…………………9
第3節 計畫行為理論………………………………………………….......…10
第4節 實行意圖……………………………………………………….......…12
（一） 實行意圖對意圖與行為之間的關係…………………….....….…12
（二） 行動計劃和應對計劃之關係及作為意志性決定因...……......…13
第5節小結………………………………………………………….........……15
第三章研究方法……………………..……………………………….…….…16
第1節 假說建構…………………….……………………………....….….…16
（一）返鄉創業政策與計畫行為理論因素之關聯性…………...........…17
（二）實行意圖與返鄉創業行為之關聯性…………….………….......…19
第2節 量測工具……………………………………………………....…...…21
第3節 分析方法…………………………………………………...…....……29
第4節 資料蒐集…………………………………………………...…....……29
第5節 問卷設計…………………………………………………...…....……31
（一）問卷內容………………………………………………………………31
（二）信效度檢核標準……………………………………………...………31
（三）試調查結果概況、信度及效度分析……………………….………32
（四）正式調查結果概況…………………………………………...………34
第四章研究結果………………………………………………………………36
第1節 樣本特徵分析……………………………………………….....…..…36
第2節模式校估設定…………………………………………….….......……37
第3節 模式校估結果與假說驗證…………………………………......….…38
第4節 假說驗證結果………………………………….…………….………41
第五章 結論…………………………………………………...……….………43
第1節 整體模式之假說驗證結果與發現……………...………….………43
第2節 研究結果對於青年返鄉創業培力政策之啟發…………..........……46
第3節 研究限制與未來建議………………………….…………….......……47
參考文獻……………………………………………………………….………49
中文文獻………………………………………………………………….……49
西文文獻………………………………………………………………….……50
附錄………………………………………………………………….…………61
附錄1問卷內容…………………………………………………………..……61
附錄2意見修正及回覆……………………………………………….………62

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