近幾年隨著電子商務迅速發展，時尚環保意識抬頭以及復古風潮席捲，使得二手精品市場成長，若結合分享經濟推動精品包訂閱制平台，不僅可以讓消費者不需要花費高額，又可以體驗更多的精品包，所以本文對精品包訂閱制平台影響使用意圖因素進行研究。

本研究使用整合科技接受模型（UTAUT）理論為概念，目的在於了解哪些因素會影響消費者使用意圖，採用線上問卷形式進行樣本收集，總共回收196份有效問卷，透過統計分析之檢驗，證明本研究所使用之模型與構面有足夠信度與效度。研究結果顯示，整合科技接受模型可以解釋感知價值正向影響消費者使用意圖，非平台相關風險會負向影響消費者使用意圖，社會影響正向影響消費者使用意圖。

In recent years, with the rapid growth of e-commerce, the awareness of sustainable fashion and the sweeping trend of retro-fashion, the second-hand boutique market is growing rapidly. Promoting the boutique subscription platform in combination with the sharing economy can not only avoid consumers from spending a huge amount of money, but also enables them to experience more boutique packages. Therefore, this paper studies the factors affecting the use intention of the boutique subscription platform.

This research is based on the concept of Unified Theory of Acceptance and Use of Technology (UTAUT) theory. The purpose is to understand what factors will affect consumers' use intention. Online surveys is used as the data collection method and a total of 196 valid questionnaires were collected. Through the test of statistical analysis, it is proved that the models and dimensions used in this study are reliable and valid. The results show that UTAUT model can explain that perceived value positively affects consumers' use intention, non-platform related risks negatively affect consumers' use intention, and social impact positively affects consumers' use intention.

論文審定書 i
摘要 ii
Abstract iii
目錄 iv
圖次 vi
表次 vii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 6
第四節 研究內容與流程 7
第二章 文獻探討 8
第一節 二手精品 8
第二節 訂閱服務 9
第三節 整合科技接受模式 13
第三章 研究方法 19
第一節 研究模型 19
第二節 研究假設 19
第三節 操作型定義 26
第四節 研究設計 27
第四章 資料分析 31
第一節 樣本基本資料分析 31
第二節 模型與假說驗證 32
第三節 結構模型及假說驗證 41
第五章 結論與建議 43
第一節 研究結果與建議 43
第二節 理論與實務意涵 44
第三節 研究限制與未來研究方向 45
參考文獻 47
附錄 本研究正式問卷 62

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