戀愛遊戲是指以約會或浪漫為主題的電子遊戲，最早只在日本本土流行，但近年來已擴大到亞洲其他地區，就以2017年末上架的《戀與製作人》來說，就達到了單月遊戲安裝量700多萬。作為新出現的遊戲類型，可謂異軍突起，然而目前卻鮮少有以它作為背景的研究。因此本研究以戀愛遊戲為研究背景，探究玩家在與遊戲中的虛擬角色互動後，會對玩家有何影響。因為玩家在遊戲中與虛擬角色的互動會隨之形成擬社會關係（PSR），而過往研究已經表明擬社會關係會對自尊產生正向影響，所以本研究欲探討其是否同樣適用於戀愛遊戲，如果適用，又是透過什麼心理機制造成的。
本研究使用網路問卷調查法收集資料。研究對象為18歲以上，正在或曾經參與過戀愛遊戲的玩家。扣除篩選題後，共計收回418份有效問卷。研究資料使用SPSS Statistics 24.0統計軟體，並結合PROCESS套件中的模型進行分析。
研究結果顯示，玩家與虛擬角色的擬社會關係正向影響玩家自尊，且會經由玩家的感知相似性，進而提升玩家自尊。另外，本研究還發現，焦慮依戀程度會調節玩家與虛擬角色的擬社會關係對回顧性想像參與的影響。

Romantic video games refer to games with the theme of dating or romance. Players’ interactions with virtual characters in the game will build a parasocial relationship. These relationships have been demonstrated to have positive effect on self-esteem. Therefore, this research takes romantic video games as the research background to explore how the parasocial relationships with virtual characters will affect the players.
According to the results of data analysis, we got the following conclusions:(1) Parasocial relationships had significant positive effect on player’s self-esteem. (2) The perceived similarity as the mediator, had significant effect on the mediation model. In other words, parasocial relationships could enhance player’s self-esteem through perceived similarity. (3) Additionally, the degree of anxiety attachment was found as a moderator of parasocial relationship’s effect on retrospective imaginative involvement.
Finally, we discussed the theoretical contributions and practical significance of this study, and also pointed out the limitations and future research directions of this study.

論文審定書…………………………………………………………………………ⅰ
誌謝…………………………………………………………………………………ⅱ
中文摘要……………………………………………………………………………ⅲ
英文摘要……………………………………………………………………………ⅳ
第一章、緒論…………………………..……………………………………………1
第一節、研究背景…………………..…………………………………………1
第二節、研究動機……………………..………………………………………2
第三節、研究目的………………………..……………………………………4
第四節、研究問題…………………………..…………………………………5
第二章、文獻探討與假說推論………………………………………..……………6
第一節、自尊…………………………………………..………………………6
第二節、擬社會關係……………………………………..……………………7
第三節、回顧性想像參與…………………………………..………….…….10
第四節、感知相似性…………………………………………………………12
第五節、焦慮依戀……………………………………………………………14
第三章、研究方法…………………………………………………………………17
第一節、研究架構……………………………………………………………17
第二節、研究對象……………………………………………………………17
第三節、研究流程……………………………………………………………17
第四節、問卷說明……………………………………………………………18
第四章、資料分析…………………………………………………………………21
第一節、樣本統計……………………………………………………………21
第二節、資料分析……………………………………………………………21
一、人口統計變量敘述性統計…………………………………………21
二、信效度分析…………………………………………………………22
三、各變量題項之敘述性統計及相關分析……………………………27
四、直接效果與間接效果………………………………………………28
五、調節效果……………………………………………………………31
第三節、假說檢定結果………………………………………………………33
第四節、小結…………………………………………………………………33
第五章、結論與建議………………………………………………………………34
第一節、研究結論……………………………………………………………34
一、在戀愛遊戲中擬社會關係提升玩家自尊…………………………34
二、擬社會關係促進回顧性想像參與…………………………………34
三、回顧性想像參與提升玩家自尊……………………………………35
四、擬社會關係促進感知相似性………………………………………35
五、感知相似性提升玩家自尊…………………………………………35
六、感知相似性作為擬社會關係與玩家自尊間的中介效果…………36
七、焦慮依戀程度的正向調節效果……………………………………36
第二節、研究貢獻……………………………………………………………36
一、學術貢獻……………………………………………………………37
二、實務貢獻……………………………………………………………38
第三節、研究限制與建議……………………………………………………39
第六章、參考文獻…………………………………………………………………41
附錄：研究問卷……………………………………………………………………52

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