台灣的數位發展技術與能力已經積極與世界接軌，當台灣的中小企業面臨來自於世界各地的數位競爭時，更多的創新商業模式出現並且產業間的界線也越來越模糊，順應這個發展趨勢，企業需要在數位轉型策略上擬定明確切清晰的長期戰略。本研究從台灣中小企業的數位轉型策略出發，研究在數位化、數位優化以及數位轉型三個策略階段中，組織會遇到的轉型阻礙以及化解阻礙所需高階領導力與組織數位能力，並且提出轉型成功後組織能獲得的數位效益。本研究訪談的12家在數位轉型上收穫頗豐的台灣中小企業，並透過質性分析研究方法歸納理論架構，提供了企業經理人一個簡單明確的架構，描繪企業如何一步步達到數位轉型的每個策略階段，為諸多尚未進行數位轉型或是正在經歷數位轉型的企業提供一個以實務為基礎的推行架構。

Taiwan's digital development technology and capabilities have been actively integrated with the world. As Taiwan's small and medium-sized enterprises face digital competition from all over the world, more innovative business models have emerged and the boundaries between industries have become increasingly blurred. In line with this development trend, companies need to formulate clear and precise long-term strategies for digital transformation. This study starts from the digital transformation strategy of Taiwan's SMEs, and studies the transformation barriers that organizations will encounter in the three strategic stages of digitization, digital optimization, and digital transformation, as well as the high-level leadership and organizational digital capabilities required to resolve the barriers. Propose the digital benefits that the organization can achieve after a successful transformation. This study interviewed 12 Taiwanese SMEs that have achieved great success in digital transformation and summarized the theoretical framework through qualitative analysis research methods, providing corporate managers with a simple and clear framework to describe how companies can achieve digital transformation step by step. Each strategic stage provides a practice-based implementation framework for many companies that have not yet undergone digital transformation or are undergoing digital transformation.

論文審定書 i
誌謝 ii
中文摘要 iii
Abstract iv
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第二章 文獻探討 7
第一節 資源基礎觀點與中小企業核心能力 7
第二節 數位時代的發展與數位轉型 11
第三節 數位轉型的關鍵要素 14
第四節 中小企業人才管理模式 16
第五節 高階領導力 19
第六節 組織數位能力 22
第三章 研究方法 24
第一節 研究架構 24
第二節 質性研究 25
第三節 紮根理論 27
第四節 樣本搜集與資料分析 29
第五節 資料分析-編碼 32
第四章 實證分析 37
第一節 企業數位策略階段與策略目標 37
第二節 企業數位化策略階段 41
第三節 企業數位優化策略階段 48
第四節 企業數位轉型策略階段 57
第五章 結論與建議 69
第一節 研究結論 69
第二節 理論與實務貢獻 75
第三節 未來研究建議 77
參考文獻 79
附錄-訪談逐字稿 88

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