博碩士論文 etd-0019116-212141 詳細資訊


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姓名 楊俊傑(Chun-chieh Yang ) 電子郵件信箱 E-mail 資料不公開
畢業系所 公共事務管理研究所(Public Affairs Management)
畢業學位 博士(Ph.D.) 畢業時期 104學年第2學期
論文名稱(中) 以計畫行為論與科技接受模式分別預測旅遊共乘意願與使用共乘網站意願
論文名稱(英) Predicting Intention to Travel by Carpool and Intention to Use Carpool Websites with TPB and TAM Respectively
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    摘要(中) 共乘有助於紓緩交通壅塞問題,因此有不少研究探討工作通勤時的共乘。然而過去文獻對旅遊共乘的瞭解有限,特別是缺乏針對人們旅遊共乘意願的探討。本研究採取以信念為基礎的計畫行為論(TPB)量測,探討重要信念對共乘意願的影響;另一方面以科技接受模式(TAM)預測共乘網站的使用意願。研究方法是以網路問卷調查PTT、臉書與遊戲網站的使用者共257名,並以結構方程模式驗證本研究的TPB及TAM模式。結果顯示,主觀規範可顯著預測共乘意願,而且父母、兄弟姐妹和朋友的意見都是民眾在思考共乘時會考慮的因素。態度與知覺到的行為控制也可顯著預測共乘意願,但只有「認識新朋友」的信念會影響對共乘的態度,只有「共乘者是否好相處」會影響對共乘的知覺到的行為控制(PBC);其他信念在態度和PBC上的權重在統計上均未達顯著。至於使用共乘網站的意願,對它影響最大的是共乘意願,其次是TAM裡的知覺易用和知覺有用。共乘意願的作用甚至超越後二者:當TAM模式加入共乘意願作為自變項時,知覺易用和知覺有用的作用便不顯著。未來若推廣旅遊共乘,應訴諸於共乘時的社交機會乃至認識新朋友。政府也可介入共乘網站的監管或輔導,提升網站公信力。
    摘要(英) Because carpool could mitigate traffic congestion, daily carpool for commuting has been widely studied. Studies on carpool for leisure travel, however, remain insufficient. Research of intention to carpool is especially lacking. This study, using the theory of planned behavior (TPB) and assessing its constructs with belief-based measurement, tested how salient beliefs and the intention to carpool during leisure travel are related. The study also examined how the technology acceptance model (TAM) could predict people’s intention to arrange carpool through websites. A sample composed of 257 users from PTT (a Taiwan Bulletin Board System), facebook and gamesites participated in an online survey for this study. For intention to carpool, analysis with structual equation modelling (SEM) found that subjective norm could predict the intention, and opinions of parent, siblings and friends were all important components of subjective norm. The other predictors from TPB--attitude and perciecved behavioral control--also affected the intention, but “meeting new friends” and “easiness of making friends with other carpoolers” were the only essential belief components for these varaibles respectively. As for the intention to use carpool website, intention to carpool is the most powerful predictor, followed by the two predictors from TAM--perceived usefulness and perceived ease of use. However, when intention to carpool was included in the TAM model, the effects of perceived ease of use and perceived usefulness became insignificant. These findings suggest that future promotion of leisure-travel carpool should frame carpooling as an opportunity to make new friends. Further, the government should make carpool websites more trustworthy by monitoring or guiding their operations.
    關鍵字(中)
  • 計畫行為論
  • 科技接受模式
  • 共乘網站
  • 旅遊共乘
  • 關鍵字(英)
  • travel by carpool
  • carpool website
  • technology acceptance model
  • theory of planned behavior
  • 論文目次 第一章 研究背景與動機 1
    第二章 文獻回顧 5
    第一節 旅遊的共乘與影響因素 5
    第二節 計畫行為論 12
    第三節 共乘網站與使用特質 17
    第四節 科技接受模式 22
    第五節 計畫行為論與科技接受模式 29
    第六節 研究焦點與研究假說 33
    第三章 研究方法 36
    第一節 研究變項操作型定義 36
    第二節 抽樣與調查 38
    第三節 預試與正式問卷調查 39
    第四節 統計分析方法 40
    第四章 結果與討論 42
    第一節 樣本結構與基本資料分析 42
    第二節 以計畫行為論預測共乘意願 45
    第三節 以科技接受模式預測網站使用意願 64
    第四節 共乘意願對使用共乘網站意願之影響 70
    第五節 實際共乘與共乘網站使用經驗的輔助分析 73
    第五章 結論與建議 78
    第一節 結論 78
    第二節 研究貢獻 81
    第三節 研究限制與建議 83
    參考文獻 87
    附錄1 口試委員提問與答覆表 94
    附錄2 開放式引導問卷 94
    附錄3 正式問卷 100
    附錄4 Lisrel Simplis語法 107
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    口試委員
  • 高明瑞 - 召集委員
  • 吳忠宏 - 委員
  • 張瓊婷 - 委員
  • 石豐宇 - 委員
  • 鄭中平 - 委員
  • 林新沛 - 指導教授
  • 口試日期 2016-01-28 繳交日期 2016-07-24

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