博碩士論文 etd-0030119-135217 詳細資訊


[回到前頁查詢結果 | 重新搜尋]

姓名 蘇香樺(Hsiang-Hua Su ) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Department of Business Management)
畢業學位 博士(Ph.D.) 畢業時期 107學年第1學期
論文名稱(中) 服務便利性對功利型購物價值影響之研究
論文名稱(英) Linking Service Convenience to Utilitarian Shopping Value
檔案
  • etd-0030119-135217.pdf
  • 本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
    請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
    論文使用權限

    紙本論文:5 年後公開 (2024-01-30 公開)

    電子論文:使用者自訂權限:校內 5 年後、校外 5 年後公開

    論文語文/頁數 英文/100
    統計 本論文已被瀏覽 5597 次,被下載 0 次
    摘要(中) 本研究使用Stimuli-Organism-Response (SOR)架構探討服務便利性如何影響消費者對商店購物的認知功能性購物價值,同時為了解個人特性差異對消費者認知程度的影響,額外納入自我調節焦點(趨向動機與趨避動機)作為調節變數,檢驗其如何影響服務便利性與功能型購物價值的關聯強度。
    為檢驗研究假設,本研究採用問卷調查法蒐集台灣零售商店消費者資料,共計回收有效樣本402份,透過結構方程模式分析,本研究發現服務便利性的四個構面(決策便利性、交易便利性、利益便利性及事後便利性)與功能型購物價值呈正向顯著相關,且當考量個人特性差異時,相較於高趨避動機消費者,服務便利性影響高趨向動機受訪者的效果更為明顯。本文最後提供若干理論與實務意涵。
    摘要(英) Based on the Stimuli-Organism-Response framework, current research examines how consumers’ reasons/stimuli (cf. service convenience) for shopping affect their perceived store shopping value (utilitarian), and their ability to regulate their emotional state that leads to their shopping satisfaction. More particularly, to find out the personal distinction characteristics defining individual’s responses to the shopping environment, this study employs approach/avoidance motivation as a moderator assessing the correlation between service convenience and utilitarian shopping values.
    To examine our research model, measurement data are collected from customers of retail stores in Taiwan. A total of 402 questionnaires were returned. A structural equation modeling with simple slope analysis was employed for our hypothesis testing. The findings show that there were four dimensions of service convenience positively relevant to utilitarian shopping values, but access convenience wasn’t related to utilitarian shopping values. Then utilitarian shopping values were positively related to shopping satisfaction. The correlation between service convenience and utilitarian shopping values were stronger among the approach motivation customers compared with the avoidance motivation customers. This study provides theoretical and managerial implications.
    關鍵字(中)
  • 趨避動機
  • 趨向動機
  • 功利型購物價值
  • 服務便利性
  • 購物滿意度
  • 關鍵字(英)
  • Utilitarian Shopping Values
  • Service Convenience
  • Shopping Satisfaction
  • Avoidance Motivation
  • Approach Motivation
  • 論文目次 論文審定書 i
    ABSTRACT ii
    中文摘要 iii
    CHAPTER 1 INTRODUCTION 1
    1.1 Background and motivation 1
    1.2 Research questions and relevant design 4
    1.3 Structure of this study 7
    CHAPTER 2 LITERATURE REVIEW 8
    2.1 The S-O-R framework 8
    2.2 Service convenience 11
    2.3 Utilitarian shopping values 14
    2.4 Shopping satisfaction 15
    2.5 Moderating role of approach and avoidance motivations 17
    2.6 Concluding Remarks 18
    CHAPTER 3 RESEARCH METHODOLOGY 20
    3.1 Hypotheses 20
    3.1.1 Theoretical framework 20
    3.1.2 Service convenience and utilitarian shopping values 24
    3.1.3 Utilitarian shopping values and shopping satisfaction 25
    3.1.4 Approach-avoidance motivation, service convenience and utilitarian shopping values 26
    3.2 Construct measurements 29
    3.3 Process of data collection 33
    3.3.1 Survey design 33
    3.3.2 Data collection 34
    3.4 Data analysis methods 35
    3.4.1 Descriptive data analysis 36
    3.4.2 Reliability and validity analysis 36
    3.4.3 Structural Equation Modeling 37
    3.4.4 Moderating effect analysis 37
    3.5 Concluding remarks 40
    CHAPTER 4 DATA ANALYSIS 42
    4.1 Sample characteristics 42
    4.2 Measurement model evaluations 44
    4.3 Structural model evaluations 48
    4.4 Competitive model 50
    4.5 Moderating role of shopping motivation 52
    CHAPTER 5 CONCLUSIONS 60
    5.1 Understanding service convenience and utilitarian shopping values 61
    5.2 Moderating effects of approach and avoidance motivation 62
    5.3 Utilitarian shopping values and shopping satisfaction 63
    5.4 Understanding the effects of control variables 64
    5.5 Theoretical contributions 64
    5.6 Managerial contributions 65
    5.7 Limitation and future research 66
    REFERENCES 68
    參考文獻 英文部分
    Aagja, J. P., Mammen, T. and Saraswat, A. (2011), “Validating service convenience scale and profiling customers: a study in the Indian retail context”, VIKALPA, V. 36, No. 4, p25-49.
    Aaker, J. A., and Lee, A. Y (2001), “‘I’ seek pleasure and ‘We’ avoid pain: the role of self-regulatory goals in information processing and persuasion,” Journal of Consumer Research, Vol. 28, pp. 33–49.
    Aiken, L. S., & West, S. G. (1991), “Multiple regression: testing and interpreting interactions”, Newbury Park, CA: Sage.
    Ali, F. (2016), “Hotel website quality, perceived flow, customer satisfaction and purchase intention”, Journal of Hospitality and Tourism Technology, Vol. 7, No. 2, pp. 213–228.
    Anand, K.S. and Sinha, P.K. (2009), “Store format choice in an evolving market: role of affect, cognition and involvement”, The International Review of Retail, Distribution and Consumer Research, Vol. 19, No. 5, pp. 505-534.
    Anderson J.C. and Gerbing, D.W. (1988), “Structural equation model in practice: a review and recommended two-step approach”, Psychological Bulletin, Vol. 103, pp. 411-423.
    Armstrong, G. and Kotler, P. (2013), “Principles of marketing”, Upper Saddle River, NJ: Pearson.
    Arnold, M.J. and Reynolds, K.E. (2009), “Affect in retail shopping experiences: exploring the role of mood regulation and regulatory focus,” Journal of Retailing, Vol. 85, No. 3, pp. 308-320.
    Arnold, M.J. and Reynolds, K.E. (2012), “Approach and avoidance motivation: investigating hedonic consumption in a retail setting”, Journal of Retailing, Vol. 88, No. 3, pp. 399-411.
    Babin, B.J. and Attaway, J.S. (2000), “Atmospheric affect as a tool for creating value and gaining share of customer”, Journal of Business Research, Vol. 49, No. 2, pp. 91-99.
    Babin, B.J. and Babin, L. (2001),”Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value”, Journal of Business Research, Vol. 54, No. 2, pp. 89-96.
    Babin, B.J. and Darden, W.R. (1995), “Consumer self-regulation in a retail environment”, Journal of Retailing, Vol. 71, No. 1, pp. 47-70.
    Babin, B.J., Darden, W.R., and Griffin, M. (1994), “Work and/or fun: measuring hedonic and utilitarian shopping value”, Journal of Consumer Research, Vol. 20, No. 4, pp. 644-656.
    Babin, B.J., Gonzalez, C., and Watts, C. (2007), “Does Santa have a great job? Gift shopping value and satisfaction”, Psychology and Marketing, Vol. 24, No. 10, pp. 895-917.
    Babin, B.J. and Griffin, M. (1998), “The nature of satisfaction: an updated examination and analysis”, Journal of Business Research, Vol. 41, No. 2, pp. 127-136.
    Babin, B.J., Lee, Y.K., Kim, E.J., and Griffin, M. (2005), “Modeling customer satisfaction and word-of-mouth: restaurant patronage in Korea”, Journal of Services Marketing, Vol. 19, pp. 133-139.
    Bagozzi, R.P. and Yi, Y. (1988), “On the Evaluation of Structural Equation Models”, Journal of the Academy of Marketing Science, Vol. 16, pp. 74-94.
    Baker J., Levy M. and Grewal D. (1992), “An experimental approach to making retail store environmental decisions”, Journal of Retailing, Vol. 68, pp. 445-460.
    Batra, R. and Ahtola, O. T. (1991), “Measuring the hedonic and utilitarian sources of consumer attitudes”, Marketing Letters, Vol. 2, pp.159-170.
    Bearden, W. (1977), “Determinant attributes of store patronage – downtown versus outlying shopping centers”, Journal of Retailing, Vol. 53, No. 2, pp. 15-22.
    Beatty, S.E. and Ferrell, E.M. (1998), “Impulse buying: modeling its precursors,” Journal of Retailing, Vol. 74, No. 2, pp. 161-191.
    Beauchamp, M.B. and Ponder, N. (2010), “Perceptions of retail convenience for in-store and online shoppers”, The Marketing Management Journal, Vol. 20 No. 1, pp. 49-65.
    Bentler, P. M. (1988), “Theory and Implementation of EQS: A Structural Equations Program”, Newbury Park, CA: Sage.
    Bentler, Peter M. and Devid G. Bonett (1980), “Significance tests and goodness of fit in the analysis of covariance structures”, Psychological Bulletin, Vol. 88, No. 3, pp. 588-606.
    Berry, L.L. (2016), “Revisiting ‘big ideas in services marketing’30 years later”, Journal of Services Marketing, Vol. 30 No. 1, pp. 3-6.
    Berry, L.L., Seiders, K., and Grewal, D. (2002), “Understanding service convenience”, Journal of Marketing, Vol. 66, July, pp. 1-17.
    Bettman, J.R. (1979), “An information processing theory of consumer choice”, Journal of Marketing, Vol. 43, No. 3, pp. 124-126.
    Bhatnagar, A. and Ghose, S. (2004), “Segmenting consumers based on the benefits and risks of Internet shopping, Journal of Business Research, Vol. 57, No. 12, pp. 1352-1360.
    Bikrant K. and Atulkar, S. (2016), “Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values”, Journal of Retailing and Consumer Services, Vol. 31, pp. 22-31.
    Bitner, M.J., Brown, S.W., and Meuter, M.L. (2000), “Technology infusion in service encounters”, Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp. 138-149.
    Boesen-Mariani, S., Gomez, P. and Gavard-Perret, M. (2010), “Regulatory focus: a promising concept for marketing research”, Recherche et Applications en Marketing, Vol. 25, pp. 87-105.
    Bollen, K.A. and Long, J.S., (1992), “Tests for structural equation models: Introduction”, Sociological Methods and Research, Vol. 21, pp. 123-31.
    Brown, L.G. (1990), “Convenience in services marketing”, Journal of Services Marketing, Vol. 4, pp. 53-59.
    Browne, M. W. and Cudeck, R. (1993), “Alternative ways of assessing model fit”, In K. A. Bollen and J. S. Long (Eds.), Testing structural equation models, pp. 136- 162, Newbury Park, CA: Sage.
    Carver, C. S, and White, T. L. (1994), “Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS scales”, Journal of Personality and Social Psychology, Vol. 67, pp.319-333.
    Chang, K., Chen, M., Hsu, C., & Kuo, N. (2010). The effect of service convenience on post‐purchasing behaviours. Industrial Management & Data Systems, Vol. 110, No. 9, pp. 1420-1443.
    Chang, J.E., Simpson, T.W., Rangaswamy, A. and Tekchadaney, J.R. (2002), “A good website can convey the wrong brand image!”, A preliminary report, Working Paper, eBusiness Research Center, Pennsylvania State University.
    Clulow, V. and Reimers, V. (2009), “How do consumers define retail centre convenience?”, Australasian Marketing Journal (AMJ), Vol. 17 No. 3, pp. 125-132.
    Cohen, J., Pham, M. and Andrade, E. (2008), “The nature and role of affect in consumer behavior”, Handbook of consumer psychology, pp. 297-348.
    Colwell, S.R., Aung, M., Kanetkar, V., and Holden, A.L. (2008), “Toward a measure of service convenience: multiple-item scale development and empirical test”, Journal of Services Marketing, Vol. 22, No. 2, pp. 160-169.
    Cronin, J. J. and Hult, G. T. M. (2000), “Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments”, Journal of Retailing, Vol. 76, No. 2, pp. 193-218.
    Dabholkar, P. A., Thorpe, D. I. and Rentz, J.O. (1996), “A measure of service quality for retail stores: scale development and validation”, Journal of the Academy of Marketing Science, Vol. 24 No. 1, pp. 3-17.
    Das, G. (2015), “Regulatory focus as a moderator of retail shopping behavior”, Journal of Strategic Marketing, Vol. 24, No. 6, pp. 484-499.
    Das, G. (2015b), “Retail shopping behaviour: understanding the role of regulatory focus theory”, The International Review of Retail, Distribution and Consumer Research, Vol. 25, pp. 431-445.
    Dawson, S., Bloch, P.H., and Ridgway, N.M. (1990), “Shopping motives, emotional states, and retail outcomes”, Journal of Retailing, Vol. 66, No. 4, pp. 408-427.
    De Wulf, K., Odekerken-Schröder, G. and Iacobucci, D. (2001), “Investments in consumer relationships: a cross-country and cross-industry exploration”, Journal of Marketing, Vol. 65, pp. 33-50.
    Dholakia, U. and Morwitz, V. (2002), “The scope and persistence of mere-measurement effects: evidence from a field study of customer satisfaction measurement”, Journal of Consumer Research, Vol. 29, pp. 159-167.
    Dick, A.S. and Basu, K. (1994), “Customer loyalty: toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, Vol. 22, No. 2, pp. 99-113.
    Dimitris, Z., Nikolaos, K., and Petros, T. (2007), “A simulation model for measuring customer satisfaction through employee satisfaction” AIP Conference Proceeding, Vol. 963, No. 2, pp. 1086-1089.
    Donovan, R. J. and Rossiter, J. R. (1982), “Store atmosphere: an environmental psychologyapproach”, Journal of Retailing, Vol. 58, pp. 34-57.
    Donovan R. J., Rossiter J. R., Marcoolyn G., and Nesdale A. (1994), “Store atmosphere and purchasing behavior”, Journal of Retailing, Vol. 70, No. 3, pp. 283-294.
    Elliot A. J. and Friedman R. (2007), “Approach-avoidance: a central characteristic of personal goals, in B.R. Little, K. Salmela-Aro and S.D. Phillips (eds.), Personal project pursuit: goals, action, and human flourishing”, Mahwah, NJ, Lawrence Erlbaum Associates Publishers, pp. 97-118.
    Elizabeth Lloyd, A., Chan, R.Y. K. and Yip, L. S. C. and Chan, A. (2014), “Time buying and time saving: effects on service convenience and the shopping experience at the mall”, Journal of Services Marketing, Vol. 28, No. 1, pp.36-49,
    Engel, J. F. and Blackwell, R. D. (1982), “Consumer behavior”, The Dryden Press, New York, NY.
    Eroglu, S. A., Machleitb, K. and Barr, T. F. (2005), “Perceived retail crowding and shopping satisfaction: the role of shopping values”, Journal of Business Research, Vol. 58, pp. 1146-1153.
    Etezadi-Amoli, J. and Farhoomand, A. F. (1996), “A structural model of end user computing satisfaction and user performance”, Information and Management, Vol. 30, No. 2, pp. 65-73.
    Farquhar, J. D. and Rowley, J. (2009), “Convenience: a services perspective”, Marketing Theory, Vol. 9, No. 4, pp. 425-438.
    Fornell, C. (1992), “A national customer satisfaction barometer: The Swedish experience”, Journal of Marketing, Vol. 56, No. 1, pp. 6-21.
    Fornell, C. and Larcker, D. F. (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, Vo. 18, No. 1, pp. 39-50.
    Forsythe, S., Liu, C., Shannon, D., and Gardner, L. C. (2006), “Development of a scale to measure the perceived benefits and risks of online shopping”, Journal of Interactive Marketing, Vol. 20, No. 2, pp. 55-75.
    Forsythe, S. M., Petee, T., and Kim, J. O. (2003), “Modeling consumer behavior in on-line environments: Scale validation”, National Textile Center Project S02- AC23 Annual Report: National Textile Center.
    Gehrt, K. C. and Shim, S. (1998), “A shopping orientation segmentation of French consumers: implications for catalog marketing”, Journal of Interactive Marketing, Vol. 12, No. 4, pp.34-46.
    Grewal, D., Gopalkrishnan, R. I., Krishnan, R., and Sharma, A (2003), “The internet and the price value-loyalty chain”, Journal of Business Research, Vol. 56, No. 5, pp.391-8.
    Grewal D., Krishnan, R. and Lindsey-Mullikin, J. (2008), “Building store loyalty through service strategies”, Journal of Relationship Marketing, Vol. 7, No. 4, pp. 341-358.
    Grewal, D., Lindsey-Mullikin, J., and Munger, J. (2003), “Loyalty in e-tailing: a conceptual framework”, Journal of Relationship Marketing, Vol. 2, No. 3-4, pp. 31-49. 
    Griffin, M., Babin, B. J., and Modianos, D. (2000), “Shopping values of Russian consumers: The impact of habituation in a developing economy”, Journal of Retailing, Vol. 76, No. 1, pp. 33-52.
    Gross, J. J. (2002), “Emotion regulation: affective, cognitive, and social consequences”, Psychophysiology, Vol. 39, pp. 281-291.
    Gwinner, K. P., Gremler, D. D. and Bitner, M. J. (1998), “Relational benefits in service industries: The customer’s perspective”, Journal of the Academy of Marketing Science, Vol. 26, No. 2, pp. 101-14.
    Han, H., Hsu, L. and Sheu, C. (2010), “Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities”, Tourism Management, Vol. 31, pp. 325-334.
    Haws, K. L., Dholakia, U. M. and Bearden, W.O. (2010), “An assessment of chronic regulatory focus measures,” Journal of Marketing Research, Vol. 47, pp. 967-982.
    Halstead, D., Hartman, D. and Schmidt, S. L. (1994), “Multisource effects on the satisfaction formation process”, Journal of the Academy of Marketing Science, Vol. 22, pp. 114-129.
    Hayes, A. F. (2013), “Introduction to mediation, moderation, and conditional process analysis: a regression-based approach”, New York, NY: The Guilford Press.
    Higgins E. T. (1997), “Beyond pleasure and pain”, American Psychologist, Vol. 52, No. 12, pp. 1280-1300.
    Higgins, E. T., Friedman, R. S., Harlow, R. E., Idson, L. C., Ayduk, O. N. and Taylor, A. (2001), “Achievement orientations from subjective histories of success: promotion pride versus prevention pride,” European Journal of Social Psychology, Vol. 31, No. 1, pp. 3-23.
    Holbrook, M. B. and Hirschman, E. C. (1982), “The experiential aspects of consumption: consumer fantasies, feelings and fun”, Journal of Consumer Research, Vol., No. 9, pp. 132-140.
    Holbrook, M. B. (1999), “Introduction to consumer value”, Consumer Value: A Framework for Analysis and Research, Routledge Kegan Paul, London.
    Holbrook, M. B. and Lehmann, D. R. (1981), “Allocating discretionary time: complementarities among activities”, Journal of Consumer Research, Vol. 7, No. 4, pp. 395-406.
    Homburg, C. and Giering, A. (2001), “Personal characteristics as moderators of the relationship between customer satisfaction and loyalty-an empirical analysis”, Psychology and Marketing, Vol. 18, No. 1, pp. 43-66.
    Howard, J. A. and Sheth, J. N. (1969), “The theory of buyer behavior”, The Wiley Marketing Series, New York.
    Hu, L. and Bentler, P. M. (1999), “Cut off criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives”, Structural Equation Modeling, Vol. 16, No. 1, pp. 1-55.
    Idson, L. C., Liberman, N., and Higgins, E. T. (2000), “Distinguishing gains from nonlosses and losses from nongains: a regulatory focus perspective on hedonic intensity”, Journal of Experimental Social Psychology, Vol. 36, pp.
    Irani, N. and Hanzaee, K. H. (2011), “The effects of Iranian consumers’ buying tendencies on utilitarian and hedonic shopping value”, African Journal of Business Management, Vol. 5, No. 17, pp. 7449-7460.
    Jackson, V., Stoel, L. and Brantley, A. (2011), “Mall attributes and shopping value: Differences by gender and generational cohort”, Journal of Retailing and Consumer Services, V. 18, No. 1, pp. 1-9.
    Jarvenpaa, S. L. and Todd, P. A. (1997), “Consumer reactions to electronic shopping on the world wide web”, International Journal of Electronic Commerce, Vol. 1, No. 2, pp. 59-88.
    Jones, M. A., Reynolds, K. E. and Arnold, M. J. (2006), “Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes”, Journal of Business Research, Vol. 59, No. 9, pp. 974-981.
    Jöreskog, K. G. and Sörbom, D. (1993), LISREL 8.14: Structural equation modeling with the SIMPLIS command language. Chicago: Scientific Software International.
    Kawaf, F., and Tagg, S. (2012), “Online shopping environments in fashion shopping: An S-O-R based review”, The Marketing Review, Vol. 12, No. 2, pp. 161–180.
    Keaveney, S. M. (1995), “Customer switching behavior in service industries: An exploratory study”, Journal of Marketing, Vol. 59, No.2, pp. 71-82.
    Kesari, B. and Atulkar, S. (2016), “Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values”, Journal of Retailing and Consumer Services, Vol. 31, pp. 22-31.
    Kelley, E. J. (1958), “The importance of convenience in consumer purchasing”, Journal of Marketing, Vol. 23, No. 1, pp. 32-38.
    Khare, A. (2011), “Mall shopping behaviour of Indian small town consumers”, Journal of Retailing and Consumer Services, Vol. 18, pp. 110-118.
    Kim, Y., and Kang, J. (1997), “Consumer perception of shopping costs and its relationship with retail trends”, Journal of Shopping Center Research, Vol. 4, No. 2, pp. 27-62.
    Kim, J., and Park, J. (2005), “A consumer shopping channel extension model: attitude shift toward the online store”, Journal of Fashion Marketing and Management, Vol. 9, No. 1, pp. 106-121.
    Kivela J., Inbakaran, R., and Reece, J. (1999), “Consumer research in the restaurant environment, part 1: a conceptual model of dining satisfaction and return patronage”, International Journal of Contemporary Hospitality Management, Vol. 11, No. 5, pp. 205-222.
    Koo, D. M. and Ju, S. H. (2010), “The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention”, Computers in Human Behavior, Vol. 26, No. 3, pp. 377-388.
    Kotler P. (1974), “Atmospherics as a marketing tool”, Journal of Retailing, Vol. 49, No. 4, pp. 48-64.
    Kotler, P. (2000), Marketing Management, Prentice-HalI, Upper Saddle River, NJ.
    Kouthouris, C. and Alexandris, K. (2005), “Can service quality predict customer satisfaction and behavioral intentions in the sport tourism industry? An application of the SERVQUAL model in an outdoors setting”, Journal of Sport Tourism, Vol. 10, No. 2, pp. 101-111.
    Kumar, P., Kalwani, M. U. and Dada, M. (1997), “The impact of waiting time guarantees on consumer waiting experiences”, Marketing Science, Vol. 16, No. 4, pp. 295-314.
    Liang, C. J. and Wang, W. H. (2006), “The behavioural sequence of the financial services industry in Taiwan: service quality, relationship quality and behavioural loyalty”, Service Industries Journal, Vol. 26, No. 2, pp. 119-145.
    Liu, C., and Forsythe, S. (2010), “Sustaining online shopping: moderating role of online shopping motives”, Journal of Internet Commerce, Vol. 9, No. 2, pp. 83-103.
    Liu, Y. D., Taylor, P. and Shibli, S. (2009), “Measuring customer service quality of English public sport facilities”, International Journal of Sport Management and Marketing, Vol. 6, No. 3, pp. 229-252.
    Liu, M., and Xiao, Y. (2008), “Reach on relationship between consumer satisfaction and web consumer shopping behavior”, International Journal of Business Research, Vol. 8, No. 5, pp. 127-135.
    Lloyd, A. E., Chan, R. Y. K., Yip, L. S. C. and Chan, A. (2014), “Time buying and time saving: Effects on service convenience and the shopping experience in the mall”, Journal of Services Marketing, Vol. 28No. 1, pp. 36-49.
    Machleit, K. A. and Eroglu, S. A. (2000), “Describing and measuring emotional response to shopping experience”, Journal of Business Research, Vol. 49, pp.101-111.
    Mathwick, C., Malhotra, N. and Rigdon, E. (2001), “Experiential value: conceptualization, measurement, and application in the catalog and Internet shopping environment”, Journal of Retailing, Vol. 77, pp. 39-56.
    Mattila, A. S. and Ro, H. (2008), “Discrete negative emotions and customer dissatisfaction responses in a casual restaurant setting”, Journal of Hospitality and Tourism Research, Vol. 32, No. 1, pp. 89-107.
    McKinney, L. N. (2004), “Creating a satisfying Internet shopping experience via atmospheric variables”, International Journal of Consumer Studies, Vol. 28, No. 3, pp. 268-283.
    Mehrabian, A. (1977), “A questionnaire measure of individual differences in stimulus screening and associated differences in arousability”, Environmental Psychology and Nonverbal Behavior, Vol. 1, No. 1, pp. 89-103.
    Mehrabian, A. (1995). “Relationships among three general approaches to personality description”, Journal of Psychology, Vol. 129, No. 5, pp. 565-581.
    Mehrabian, A. and Russell, J. A. (1974), “An approach to Environmental Psychology”, MIT Press, Cambridge, MA.
    Merrilees, B. and Miller, D. (2001), “Superstore interactivity: A new self-service paradigm of retail service”, International Journal of Retail and Distribution Management, Vol. 29, No. 8, pp. 379-389.
    Michon, R., Smith, D., Yu, H., and Chebat, J. C. (2007), “The well-dressed female shopper goes to the mall: fashion orientation and the mall shopping experience”, The La Londe Conference in Marketing Communications and Consumer Behavior, La Londe-lesMaures.
    Michon, R., Yu, H., Smith, D. and Chebat, J. C. (2008), “The influence of mall environment on female fashion shoppers’ value and behavior”, Journal of Fashion Marketing and Management, Vol. 12, No. 4, pp. 456-468.
    Mishra, A. A. (2010), “Factors affecting customer satisfaction and their relative importance in the retail banking sector: an empirical study”, Journal of Management Research, Vol. 9, No. 3, pp. 6-23.
    Mittal, V. and Kamakura, W. A. (2001), “Satisfaction, repurchase intent, and repurchase behavior: investigating the moderating effect of customer characteristics,” Journal of Marketing Research, Vol. 38, pp. 131-142.
    Moeller, S., Fassnacht, M. and Ettinger, A. (2009), “Retaining customers with shopping convenience”, Journal of Relationship Marketing, Vol. 8 No. 4, pp. 313-329.
    Mogilner, C., Aaker, J., and Pennington, G. (2008), “Time will tell: The distant appeal of promotion and imminent appeal of prevention,” Journal of Consumer Research, Vol. 34, pp. 670-681.
    Montgomery, D. B. and Silk, A. J. (1971), “Clusters of consumer interests and opinion leaders’ spheres of influence”, Journal of Marketing Research, Vol. 8, No. 3, pp. 317-321.
    Morgan, R. S. and Hunt, S. D. (1994), “The commitment trust theory of relationship marketing”, Journal of marketing, Vol. 58, pp. 20-38.
    Morganosky, M. (1986), “Cost-versus convenience-oriented consumers: Demographic, lifestyle, and value perspectives”, Psychology and Marketing, Vol. 3, pp. 35-46.
    Morschett, D., Swoboda, B., Foscht, T. (2005), “Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives”, The International Review of Retail, Distribution and Consumer Research, Vol. 15, No. 4, pp. 423-447.
    Muffatto, M. and Panizzolo, R. (1995). “A process-based view for customer satisfaction”, International Journal of Quality and Reliability Management, Vol. 12, No. 9, pp. 154-169.
    Mulaik, S. A., James, L. R., Van Altine, J., Bennett, N., Lind, S., and Stilwell, C. D. (1989), “Evaluation of Goodness-of-Fit Indices for Structural Equation Models,” Psychological Bulletin, Vol. 105, pp. 430-445.
    Novak T. P., Hoffman D. L., and Yung Y. F. (2000), “Measuring customer experience in online environments: A structural modeling approach”, Marketing Science, Vol. 19, No. 1, pp.22-42.
    Nunnally, J. C. and Bernstein, I. H. (1994), “Psychometric theory”, New York: McGraw-Hill.
    O’Brien, H. L. (2010), “The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences”, Interacting with Computers, Vol. 22, No. 5, pp. 344-352.
    Oliver, R. L. (1980), “A cognitive model of the antecedents and consequences of satisfaction decisions”, Journal of Marketing, Vol. 17, No. 4, pp. 460-469.
    Oliver, R.L. (1987), “Satisfaction: A behavioral perspective on the consumer”, McGrawHill, New York.
    Oliver, R. L. (1993), “Cognitive, affective, and attribute bases of the satisfaction response”, Journal of Consumer Research, Vol. 20, No. 3, pp. 418-430.
    Ottar Olsen, S., and Skallerud, K. (2011), “Retail attributes’ differential effects on utilitarian versus hedonic shopping value”, Journal of Consumer Marketing, Vol. 28 , No. 7, pp. 532-539.
    Palmatier, R. W., Jarvis, C. B., Bechkoff, J. R., and Kardes, F. R. (2009), “The role of customer gratitude in relationship marketing,” Journal of Marketing, Vol. 73 No. 5, pp. 1-18.
    Park, J. K., Han, H. J., and Park, J. H. (2013), “Psychological antecedents and risk on attitudes toward e-customization”, Journal of Business Research, Vol. 66, No. 12, pp. 2552-2559.
    Patel, V. and Sharma, M. (2009), “Consumers’ motivations to shop in shopping malls: A study of Indian shoppers”, Asia-Pacific Advances in Consumer Research, Vol. 8, pp. 285-290.
    Patrick, V. M. and Park, C. W. (2006), “Paying before consuming: Examining the robustness of consumers’ preference for prepayment,” Journal of Retailing, Vol. 82, pp. 165-175.
    Peng, C. and Kim, Y. G. (2014), “Application of the stimuli-organism-response (S-O-R) framework to online shopping behavior”, Journal of Internet Commerce, Vol. 13, pp. 159-176.
    Pitrie, A. (1967), “Individuality in pain and suffering”, Chicago: University of Chicago Press.
    Pride, W. M., and Ferrell, O. C. (2009), “Foundations of marketing”, Mason, OH: South-Western Cengage Learning.
    Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., and Podsakoff, N. P. (2003), “Common method biases in behavioral research: a critical review of the literature and recommended remedies,” Journal of Applied Psychology, Vol. 88, No. 5), pp. 879-903.
    Rajaguru, R. and Matanda, M. J. (2011), “Functional attributes and shopping value: supermarket Vs local market”, International Journal of Global Business, Vol. 4, No. 2, pp.15-27.
    Raykov, T. and Marcoulides, G.A. (2000), “A first course in structural equation modeling”, Mahwah, NJ: Lawrence Erlbaum.
    Rintamaki, T., Kanto, A., Kuusela, H. and Spence, M. T. (2006), “Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions”, International Journal of Retail and Distribution Management, Vol. 34, No. 1, pp. 6-24.
    Roy, A. (1994), “Correlates of mall visit frequency”, Journal of Retailing, Vol. 70, pp. 139-161.
    Rust, R. T., Lemon K. N. and Zeithaml, V. A. (2004), “Return on Marketing: Using Customer Equity to Focus Marketing Strategy”, Journal of Marketing, Vol. 68, No. 1, pp. 109-127.
    Schumacker, R. E. and Lomax, R. G. (2010), “A beginner’s guide to structural equation modeling”, Mahwah, NJ: Lawrence Erlbaum.
    Seiders, K., Berry, L. L. and Gresham, L.G. (2000), “Attention, retailers! How convenient is your convenience strategy?”, Sloan Management Review, Vol. 41, pp. 79-89.
    Seiders, K., Voss, G. B., Godfrey, A. L. and Grewal, D. (2007), “SERVCON: Development and validation of a multidimensional service convenience scale”, Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 144-156.
    Seiders, K., Voss, G. B., Grewal, D. and Godfrey, A. L. (2005), “Do satisfied customers buy more? examining moderating influences in a retailing context”, Journal of Marketing, Vol. 69, No. 4, pp. 26-43.
    Shemwell, D., Yavas, J. U., and Bilgin, Z. (1998), “Customer service provider relationships: an empirical test of a model of service quality, satisfaction and relationship oriented outcome”, International Journal of Service Industry Management, Vol. 9, No. 2, pp. 155-168.
    Sherman, E., Mathur, A., and Smith, R. B. (1997), “Store environment and consumer purchase behavior: mediating role of consumer emotions”, Psychology and Marketing, Vol. 14, No. 4, pp. 361-378.
    Sherman, E. and Smith, R. B. (1986), “Mood states of shoppers and store image: promising interactions and possible behavioral effects”, Advances in Consumer Research, Vol. 14, pp. 251-254.
    Sirakaya-Turk, E., Ekinci, Y., and Martin, D. (2015), “The efficacy of shopping value in predicting destination loyalty”, Journal of Business Research, Vol. 68, No. 9, pp. 1878-1885.
    Sit, J. and Merrilees, B. (2005), “Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study”, ANZMAC Conference, Wellington, New Zealand.
    Sivadas, E., and Baker‐Prewitt, J. L. (2000), “An examination of the relationship between service quality, customer satisfaction, and store loyalty”, International Journal of Retail and Distribution Management, Vol. 28, No. 2, pp. 73-82.
    Smith, P.C. and Curnow, R. (1966), “Arousal hypothesis and the effects of music on purchasing behavior”, Journal of Applied Psychology, Vol. 50, No. 3, pp. 255-256.
    Solomon, M.R. (2009), “Consumer behavior: buying, having, and being”, Upper Saddle River, NJ: Pearson-Prentice Hall.
    Spies, K., Hesse, F., and Loesch, K. (1997), “Store atmosphere, mood and purchasing behavior”, International Journal of Research, Vol. 14, No. 1, pp. 1-17.
    Stoel, L., Wickliffe, V., and Lee, K.H. (2004), “Attribute beliefs and spending as antecedents to shopping value”, Journal of Business Research, Vol.57, No. 10, pp. 1067-1073.
    Swinyard, W. R. (1993), “The effects of mood, involvement, and quality of store experience on shopping intentions”, Journal of Consumer Research, Vol. 20, No. 2, pp. 271-280.
    Taher, A., Leigh T. W. and French, W. A. (1996), “Augmented retail services: the lifetime value of affection”, Journal of Business Research, Vol. 35, pp. 217-228.
    Tai, S. H. C. and Fung, A. M. C. (1997), “Application of an environmental psychology model to in-store buying behavior”, International Review of Retail, Distribution and Consumer Research, Vol. 7, No. 4, pp. 311-337.
    Teo, T.S.H. (2001), “Demographic and motivation variables associated with Internet usage activities”, Internet Research: Electronic Networking Applications and Policy, Vol. 11, No. 2, pp. 125-137.
    Terblanche N. S. and Boshoff, C. (2004), “The in-store shopping experience: A comparative study of supermarket and clothing store customers”, South African Journal of Business Management, Vol. 35, No. 4, pp. 1-10.
    Tom, G. and Lucey, S. (1997), “A field study investigating the effect of waiting time on customer satisfaction”, Journal of Psychology, Vol. 1, pp. 655-660.
    Thomson, M. (2006), “Human brands: investigating antecedents to consumers”, strong attachments to celebrities”, Journal of Marketing, Vol. 70, No. 3, pp. 104-119.
    van de Vijver, F.J.R. and Leung, K. (1997), “Methods and data analysis for cross-cultural research”, Newbury Park, CA: Sage.
    Va´zquez, R., Bosque, R. D., I.A., Ma Daz, A. and Ruiz, A. V. (2001), “Service quality in supermarket retailing: identifying critical service experiences”, Journal of Retailing and Consumer Services, Vol. 8 No. 1, pp. 1-14.
    Vargo, S. L. and Lusch, R. (2004), “Evolving to a new dominant logic for marketing”, Journal of Marketing, Vol. 68, No. 1, pp. 1-17.
    Wakefield, K.L. and Baker, J. (1998), “Excitement at the mall: determinants and effects on shopping response”, Journal of Retailing, Vol. 74, No. 4, pp. 515-539.
    Wakefield, K. L. and Blodgett, J. G (1994), “The importance of servicescapes in leisure service settings”, Journal of Services Marketing, Vol. 8, No. 3, pp.66-76.
    Wang, Y. J., Minor, M. S. and Wei. J. (2011), “Aesthetics and the online shopping environment: understanding consumer responses”, Journal of Retailing, Vol. 87, No. 1, pp. 46–58.
    Wolfinbarger, M. and Gilly, M.C. (2001), “Shopping online for freedom, control, and fun”, California Management Review, Vol. 43, No. 2, pp. 34-55.
    Woodruff, R.B. (1997), “Customer value: the next source for competitive advantage”, Journal of the Academy of Marketing Science, Vol. 25, No. 2, pp. 139-153.
    Yale, L. and Venkatesh, A. (1986), “Toward the construct of convenience in consumer research”, Advances in Consumer Research, Vol. 13, pp. 403-408.
    Yan, R. N. and Eckman, M. (2009). “Are lifestyle centres unique? consumers’ perceptions across locations”, International Journal of Retail and Distribution Management, Vol. 37, No. 1, pp. 24-42.
    Yu, H. (2011), “Profiling Chinese fashion shoppers in Beijing: mall activities, shopping outcome, and demographic”, Journal of Global Fashion Marketing, Vol. 2, No. 1, pp.11-19.
    Yuksel, A. (2007), “Tourist shopping habitat: Effects on emotions, shopping value and behaviours”, Tourism Management, Vol. 28, pp. 58-69.
    Zeithaml V. A. (1988), “Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence”, Journal of Marketing, Vol. 52, No. 3, pp. 2-22.
    Zeithaml V. A. (1985), “The new demographics and market fragmentation”, Journal of Marketing, Vol. 49, pp. 64-75.
    Zeithaml, V. A. and Bitner, M. J. (2000), “Services marketing: Integrating customer focus across the firm”, McGraw Hill, New York, NY.
    Zhang, K. Z. K. Yan, R. and Zhao, S. J. (2016), “Understanding participation in sharing economy: the roles of convenience, risk, and regulatory fociI”, Pacific Asia Conference on Information Systems (PACIS) 2016 Proceedings, Vol. 106.
    中文部份
    邱皓政,(2003),結構方程模式-LISREL的理論、技術與應用,台北:雙葉書廊有限公司。
    口試委員
  • 吳師豪 - 召集委員
  • 周軒逸 - 委員
  • 李澄賢 - 委員
  • 連勇智 - 委員
  • 黃明新 - 指導教授
  • 口試日期 2019-01-10 繳交日期 2019-01-30

    [回到前頁查詢結果 | 重新搜尋]


    如有任何問題請與論文審查小組聯繫