為了保存台灣的民族文化、避免國外強勢文化侵蝕台灣本土文化，台灣政府一直以來皆有設有國片電影的保護政策，無論是過往的進口配額制還是現今的一系列的國片振興與輔導政策，都是支持台灣電影產業持續發展的重要推手。其中的長片輔導金更是台灣電影人的重要資金來源，因此本研究將以長片輔導金為分析目標，研究補助輔導政策是否能達到振興國片的政策目的。

本研究透過 2017-2022 年所有國片電影台北市電影院的入場人次與歷年長片 輔導金之資料，運用多元迴歸與統計配對中的 Entropy Balancing 方法來進行補貼 政策的有效性分析，研究輔導金電影與電影入場人次之間的影響關係。

最終結果表明，長片輔導金的發放確實對國片入場人次有顯著的正向影響，與過往補貼研究呈現不同的結果。

To preserve Taiwan's national culture and protect it from the encroachment of dominant foreign cultures, the Taiwanese government has consistently implemented policies to support the domestic film industry, particularly through the protection and promotion of Taiwanese films. This support has taken the form of various policies, such as import quotas in the past and the current series of measures aimed at promoting and guiding the development of Taiwanese films. These policies have played a vital role in fostering the sustainable growth of the Taiwanese film industry. Among these measures, film subsidies have been a crucial source of funding for Taiwanese filmmakers. Therefore, this study focuses on the analysis of subsidies to investigate whether these supportive policies effectively achieve the objective of promoting Taiwanese films.

By examining data on the admissions of all Taiwanese films shown in Taipei cinemas between 2017 and 2022, along with information on subsidies over the years, this research employs multiple regression and the Entropy Balancing method in statistical matching to analyze the effectiveness of subsidy policies. Specifically, it explores the relationship between subsidies and the admissions for supported films.

The findings indicate that the distribution of subsidies indeed has a significant positive impact on the admissions of Taiwanese films, which differs from the results of previous subsidy-related studies.

論文審定書.......................................................i
致謝..................................................................ii
摘要.................................................................iii
Abstract...........................................................iv
目錄..................................................................v
表次................................................................vii
圖次...............................................................viii
1. 緒論...............................................................1 

1.1. 研究背景....................................................1 

1.2. 研究問題....................................................5 

2. 文獻回顧.......................................................6 

2.1. 電影產業....................................................6 

2.2. 電影輔導制度與台灣電影保護策............7 

2.3. 其他影響電影銷量之因素......................11 

3. 研究方法.....................................................15 

3.1. 資料來源..................................................15 

3.2. 分析方法..................................................22 

4. 研究結果.....................................................27 

4.1. 敘述性統計與樣本概況..........................27 

4.2. 多元回歸分析結果..................................31 

4.3. 統計配對-Entropy Balancing 分析果.....34 

5. 結論與未來建議.........................................38 

5.1. 研究結論..................................................38 

5.2. 研究限制與未來建議..............................39 

參考文獻.........................................................41 

相關網站.........................................................43

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相關網站
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交通部中央氣象局觀測資料查詢系統. Website: https://e-service.cwb.gov.tw/HistoryDataQuery/
行政院(2021). 國片振興與輔導. Website: https://www.ey.gov.tw/Page/5A8A0CB5B41DA11E/e30bbbd9-dc9a-4038-bbad-f25ecb7bc607
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