博碩士論文 etd-0105121-004903 詳細資訊

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姓名 徐孟暉(Meng-Hui Shyu) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Department of Business Management)
畢業學位 碩士(Master) 畢業時期 109學年第1學期
論文名稱(中) 建構筆記型電腦之消費者物價指數與實質銷售成長率指標
論文名稱(英) Construct a consumer price index and an index of real sell growth for laptops sales in an e-commerce platform in Taiwan
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    紙本論文:5 年後公開 (2026-02-05 公開)

    電子論文:使用者自訂權限:校內 5 年後、校外 5 年後公開

    論文語文/頁數 中文/43
    統計 本論文已被瀏覽 30 次,被下載 0 次
    摘要(中) 本研究目的為建立以電子商務平台筆記型電腦銷售資料為主之消費者物價指數與實質銷售成長率,研究方法為先找出消費者於選購筆記型電腦時關心的特徵,再使用特徵價格模型算出特徵價格,特徵價格結合銷售數量即可得到消費者物價指數與實質銷售成長率,最後使用連鎖法把不同期間的指數相連接,建立一系列以特徵價格模型為基礎之消費者物價指數與實質銷售成長率。透過本研究結果可用以評估在研究期間之筆記型電腦價格趨勢與銷售數量,期望透過研究建立之指數可以促進筆記型電腦廠商公平競爭,也為消費者提供價格參考,進而引導銷售業者的經營行為。
    摘要(英) The research was to build the CPI and real sales growth rate of e-commerce platform sales data. The first step was to find the characteristics which customers cared about. Then applied the hedonic price methods to calculate the price of the characteristics. Using the price of the characteristics and selling quantity could derive the consumer price index (CPI) and real sales growth rate. Employ the chain-linking method to link the indices. Finally, the research constructed a series of CPI and real sales growth rate according the hedonic price methods. The results can provide people to evaluate the trend of the price of the laptops and selling quantity. Hopefully, the research can inspire the manufacturer compete fairly and provide the price reference to customers as well. Then guide the manufacturer operation behavior.
  • CPI
  • 特徵價格法
  • 實質銷售成長率
  • 連鎖法
  • 物價指數
  • 關鍵字(英)
  • real growth rate
  • Hedonic price methods
  • Index
  • CPI
  • Chain-linking method
  • 論文目次 論文審定書 i
    摘要 ii
    Abstract iii
    目錄 iv
    圖次 vi
    表次 vii
    第一章 緒論 1
    1.1 研究背景 1
    1.2 研究目的 2
    第二章 文獻回顧 3
    2.1 Match model 3
    2.1.1 Overlapping link 3
    2.1.2 Direct comparison method 4
    2.1.3 The link-to-show-no-price-change method 5
    2.1.4 The deletion, or imputed price change–implicit quality adjustment (IP-IQ), method 5
    2.2 特徵價格法 (Hedonic price methods) 6
    2.2.1 The time dummy variable method 7
    2.2.2 The characteristics price index method 7
    2.2.3 The hedonic price imputation method 9
    2.2.4 The hedonic quality adjustment method 9
    2.3 挑選特徵變數 10
    2.4 連鎖法 14
    第三章 研究方法 15
    3.1 資料簡介 15
    3.2 外接詳細資料 16
    3.3 建立特徵價格模型 18
    3.3.1 特徵價格變數 18
    3.3.2 特徵方程式 20
    3.3.3 編製指數 21
    第四章 研究結果 23
    4.1 筆記型電腦特徵價格與 CPI指數 23
    4.2 實質銷售成長率 27
    第五章 結論與建議 29
    5.1 結論 29
    5.1.1 研究限制 30
    5.2 建議 30
    參考文獻 31
    參考文獻 1. 英文文獻
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    2. 中文文獻
    行政院主計總處. (2016). 編製方法說明編製方法說明-消費者物價指數消費者物價指數. 行政院主計總處行政院主計總處.
    綜合統計處國民所得科. (2012). 以連鎖法衡量經濟成長率以連鎖法衡量經濟成長率. 行政院主計總處行政院主計總處.
  • 黃浩霆 - 召集委員
  • 卓雍然 - 委員
  • 佘健源 - 指導教授
  • 口試日期 2020-07-15 繳交日期 2021-02-05

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