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博碩士論文 etd-0108121-120820 詳細資訊
Title page for etd-0108121-120820
論文名稱
Title
科技產業價值轉型的策略與管理:價值目標、領導力與過程
The Strategic Transformation in AIoT Industries : A Value Creation Perspective
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
159
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2021-01-08
繳交日期
Date of Submission
2021-02-08
關鍵字
Keywords
策略轉型、價值創造、公司治理、數位經濟、AIoT產業
Strategic Transformation, Value Creation, Corporate Governance, Digital Economy, AIOT Industries
統計
Statistics
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中文摘要
台灣高科技產業以專業代工聞名國際,許多知名品牌企業皆找台灣企業作為代工廠商。然而,隨著環境的快速變遷與數位經濟時代的來臨,使得高科技與技術製造產品的生命週期縮短,客戶需求也越加快速。台灣高科技產業必須轉型為價值型企業,提供客戶超乎想像的最高價值,才能在世界5G、AIoT的數位經濟的機會和挑戰中,創造企業超額利潤與持續性的競爭優勢。

本研究之研究背景與動機為探討高科技產業如何在數位經濟顧客價值的變動中,以價值創造之觀點進行企業價值轉型的模式。本研究從價值創造之觀點,探討高科技產業,如何在現有的數位經濟價值快速轉變。在企業價值轉型過程中,企業如何做價值轉型管理,以確保企業價值轉型成功,達到企業轉型目標。

本研究透過質性研究方法從深入訪談中歸納出高科技產業策略價值轉型的模式,並提出以下模式: (1)從企業經營的『體制結構』影響到企業的『組織動態能力』與轉型模式。(2)根據組織動態能力實踐與連結,來形成『數位經濟』行業垂直應用的顧客『價值創造』之模式。(3)透過變革管理,價值轉型過程管理來達到企業『價值轉型』目標。
Abstract
Taiwan's high-tech industry is well-known internationally for its professional foundry, and many well-known brand companies look for Taiwanese companies as their foundries. However, with the rapid changes in the environment and the advent of the digital economy, the life cycle of high-tech and technologically manufactured products has been shortened, and customer demand has become faster. Taiwan's high-tech industry must transform into a value-based enterprise and provide customers with the highest value beyond imagination, in order to create excess profits and sustainable competitive advantages in the world's 5G and AIoT digital economy opportunities and challenges.

The research background and motivation of this study are to explore how high-tech industries can transform the value of enterprises from the perspective of value creation in the context of changes in digital economy customer value. From the perspective of value creation, this research explores how high-tech industries can rapidly change the value of the existing digital economy. In the process of corporate value transformation, how do companies manage value transformation to ensure the success of corporate value transformation and achieve corporate transformation goals.

This research summarizes the mode of high-tech industry strategic value transformation from in-depth interviews through qualitative research methods, and proposes the following models: (1) From the "institutional structure" of business operations to the "organizational dynamic capabilities" and transformation models of the company. (2) According to the practice and connection of the organization's dynamic capabilities, a model of customer "value creation" for vertical applications in the "digital economy" industry is formed. (3) Through change management and value transformation process management to achieve the goal of enterprise "value transformation".
目次 Table of Contents
目錄
論文審定書 i
致謝 ii
摘要 iii
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 8
第三節 研究流程 10
第二章 文獻探討 11
第一節 數位經濟的顧客價值 11
第二節 企業價值轉型 14
第三節 體制理論 17
第四節 企業治理結構 19
第五節 領導人特質 21
第六節 長期導向企業策略 23
第七節 人力資本策略 26
第八節 領導力與企業文化 28
第九節 組織動態能力 30
第三章 研究方法 32
第一節 研究架構 32
第二節 研究方法 33
第四章 實證分析 43
第一節 企業經營的體制結構分析 44
第二節 組織能力動態轉型分析 48
第三節 企業經營體制結構對組織能力動態轉型的分析 51
第四節 企業價值轉型分析 62
第五章 結論與建議 83
第一節 研究結論 83
第二節 理論與實務貢獻 84
第三節 未來研究建議 90
第四節 研究限制 92
參考文獻 94
附件 訪談逐字稿 100
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