Podcast 以聽覺為主要媒介，且隨選隨聽、收聽渠道多元等因素，迅速佔領聲音數位媒體中的一席之地，過去研究針對聆聽Podcast的使用與滿足及多工任務情境的探討時，較少探究主任務對於使用者的認知負荷程度，對同時聆聽Podcast的使用與滿足感造成什麼樣的影響，透過本研究驗證結果，提供Podcast節目如何設計以加強聽眾想獲得的滿足感，進而提升節目收聽的忠誠度的方向。
本研究發現，當使用者越習慣多工處理情境，以及聆聽Podcast的時機也多處於多工情境下，主觀上使用者對主任務處理的從容程度也越高，另外，在多工任務情境下，容易覺得主任務單調乏味的使用者，往往能從容處理主任務，產生聆聽Podcast的動機，進而容易對聆聽節目產生寓教於樂及沈浸在節目內容中而帶來敘事運輸性的效果，這些都會對持續使用Podcast的意圖，以及完成任務的品質有正面影響。

Podcasts, with audio as the primary medium and features like on-demand listening and diverse listening channels, have rapidly gained prominence in the realm of digital audio media. Previous studies investigating podcast consumption and satisfaction, particularly in multitasking scenarios, have often overlooked the exploration of users' perceived cognitive load in relation to primary tasks and the impact of simultaneous podcast listening on satisfaction. Through this research, we aim to validate results and provide insights into how podcast programs can be designed to enhance the satisfaction desired by listeners, ultimately increasing program loyalty.
This study reveals that users who are more accustomed to multitasking and frequently engage in podcast listening during multitasking situations subjectively perceive a higher level of ease in handling primary tasks. Additionally, users who find primary tasks monotonous in multitasking scenarios are more likely to handle primary tasks effortlessly, motivating them to listen to podcasts. This ease of handling tasks often leads to the enjoyment of educational content and immersion in the podcast's narrative, resulting in a positive impact on the intention to continue using podcasts and the quality of task completion.

目錄
論⽂審定書 i
摘 要 ii
Abstract iii
第一章緒論1
第一節研究背景1
第二節研究動機2
第三節研究目的4
第二章文獻探討5
第一節Podcast的趨勢5
第二節多工任務需求7
第三節使用與滿足理論9
第四節認知負荷理論13
第五節Podcast使用意圖與效果16
第三章研究方法18
第一節研究模型與假說18
第二節構面定義與衡量24
第四章資料分析28
第一節樣本人口統計資料28
第二節衡量模型29
第三節模型及假說驗證40
第五章結論與建議44
第一節研究結果與建議44
第二節理論與實務意涵46
第三節研究限制47
第四節未來研究方向48
參考文獻49

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