台灣音樂展演業的營收逐年成長，現場演出在流行音樂產業中扮演重要角色。為了取得完美的演出效果，傳統上電吉他在現場演出時要花很多時間調整音色與音場。使用數位擴大機可以提供一定的方便性，但在音色上無法完全滿足使用者的需求，故作者想了解吉他手選擇數位擴大機的主要因素為何。本研究建立在整合科技接受模型的觀點，使用績效期望、努力期望、感知成本三個構面，探究這些因素如何影響吉他手使用數位擴大機。 本研究以網路問卷針對台灣會彈吉他並使用擴大機的人作為研究對象，共回收207份問卷，有效問卷為175份，並使用SPSS和SmartPLS進行敘述性統計、信效度分析、相關性分析與結構方程模型分析。分析結果為：一、績效期望會對行為意圖產生正向且顯著影響。二、努力期望對行為意圖會產生正向且顯著影響。三、感知成本對行為意圖會造成正向且顯著影響。四、行為意圖對使用行為會產生正向且顯著影響。

The revenue of Taiwan's music performance industry is growing year by year, live performances have become a big part of Taiwan’s music industry. Guitarists have to spend a lot of time doing sound checks in order to have the perfect performance. A digital amplifier provides a certain degree of convenience, but it cannot fully meet guitarists’ demands. Therefore, this research discovers the main factors which affect guitarists’ adoption of digital amplifiers. This study adopts the model of unified theory of acceptance and use of technology (UTAUT) as its framework and uses performance expectancy, effort expectancy and perceived cost as constructs to investigate the behavioral intention and the actual use behavior of guitarists adopting digital amplifiers. This study targets people who play guitar and use amplifiers in Taiwan. The questionnaire is distributed online, and a total 207 respondents were surveyed. The samples used were 175 respondents and analyzed using descriptive statistics, reliability and validity analysis, Pearson correlation analysis and structural equation modeling. The results indicated that the performance expectancy, effort expectancy and perceived cost affect behavior intention positively and significantly. The effect of behavioral intention on use behavior is positive and significant.

論文審定書 .............................................................................................................................................. i
誌謝 ............................................................................................................................................................. ii
中文摘要 ................................................................................................................................................ .iii
英文摘要...................................................................................................................................................iv
目錄 ............................................................................................................................................................. v
圖次 ........................................................................................................................................................... vii
表次 ........................................................................................................................................................ viii
第一章 緒論 ............................................................................................................................................. 1
第一節 研究背景 ..................................................................................................................... 1
第二節 研究動機 ..................................................................................................................... 4
第三節 研究問題與目的 ...................................................................................................... 5
第四節 研究流程 ..................................................................................................................... 6
第二章 文獻探討與假設發展 ........................................................................................................... 7
第一節 數位擴大機 ................................................................................................................ 7
第二節 整合科技接受模式與其延伸 ........................................................................... ...9
第三節 假設發展 .................................................................................................................. 11
第三章 研究方法 ................................................................................................................................ 14
第一節 研究設計 .................................................................................................................. 14
第二節 研究對象與資料蒐集 .......................................................................................... 15
第三節 變項測量 .................................................................................................................. 15
第四節 資料分析方法 ........................................................................................................ 19
第四章 資料分析 ................................................................................................................................ 21
第一節 敘述性統計 ............................................................................................................. 21
第二節 信度與效度分析 ................................................................................................... 25
第三節 相關性與共線性分析 .......................................................................................... 31
第四節 結構方程模型分析 ............................................................................................... 33
第五章 討論與結論 ........................................................................................................................... 36
第一節 研究結論 .................................................................................................................. 36
第二節 理論貢獻 .................................................................................................................. 36
第三節 實務建議 .................................................................................................................. 38
第四節 研究限制與未來研究建議 ................................................................................ 39
參考文獻 ................................................................................................................................................ 41
一、中文部分 ........................................................................................................................ 41
二、英文部分 ........................................................................................................................ 42
三、網站資料 ........................................................................................................................ 46
附錄 .......................................................................................................................................................... 48

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