現今社會常對「劇透」的字眼帶有負面情緒，甚至認為劇透必定是負面影響，破壞其觀看體驗，然而網站上又常有各影劇的解說影片，而這些解說影片卻也透露許多影劇的細節、結局等。在過去的文獻上對於劇透的行為也有兩種截然不同的研究結果，一些研究認為劇透的行為會帶來敘事流暢性，故會帶來正向影響；而其他研究認為劇透行為會破壞觀看體驗，故會帶來負向影響，由此可知，劇透行為在目前研究上依舊是未有定論的。本研究以古裝權謀劇情為主題，探討影劇及電影這兩種不同類型的情境下，對於古裝權謀劇情的興趣、觀看解說影片動機、劇透認知、敘事流暢性、情境抗拒、觀看解說影片意圖以及觀看解說影片後的預期觀看完整劇情的享樂相互間的關係。本研究透過問卷取得314份有效問卷 (影劇情境150份、電影情境164份)，並使用Partial Least Squares方法來分析各構面之間的關係。從實證數據的結果中，可以得知不論是在電影情境中，或是影劇的情境中，觀看古裝權謀劇情的興趣會正向影響觀看解說影片後預期觀看完整劇情的享樂。

Nowadays, the term "spoiler" often carries negative connotations, with many believing that spoilers disrupting the watching experience. However, spoilers are often posted online revealing details of dramas and films. Existing literature also does not have a consistent view on the effect of spoilers. While some studies suggest that spoilers enhance processing fluency of the viewers, others argue that spoilers disrupt the watching experience. This study considers how viewers view spoilers related to movie and drama with theme related to costume intrigue plots. Partial least squares analysis on 314 valid questionnaires (150 of drama context and 164 of movie context) revealed that regardless of whether the spoilers are related to a film or drama, interest in them positively influences the anticipated enjoyment of watching the complete plot even after viewing the spoilers.

論文審訂書i
誌謝ii
摘要iii
ABSTRACTiv
目錄v
圖目錄vii
表目錄viii
第一章 緒論1
第一節 研究動機與目的1
第二節 研究流程3
第二章 文獻探討與假說建立4
第一節 觀看興趣4
第二節 觀看解說影片動機4
第三節 劇透認知6
第四節 敘事流暢性6
第五節 情境抗拒8
第六節 解說影片的觀看意圖9
第七節 預期享樂10
第三章 研究方法12
第一節 研究架構與假說路徑12
第二節 研究構面13
第三節 操作型定義與研究問項13
第四節 問卷施測與分析工具17
第四章 數據分析18
第一節 樣本結構（影劇）18
第二節 研究構面分析（影劇）19
第三節 假說驗證（影劇）22
第四節 樣本結構（電影）26
第五節 研究構面分析（電影）27
第六節 假說驗證（電影）30
第五章 結論與建議34
第一節 結論與討論34
第二節 理論貢獻37
第三節 實務意涵38
第四節 研究限制與未來方向39
參考文獻40

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電影神搜，2020，為什麼現代電影預告越來越常劇透？這是你不知道的殘酷真相(available online at https://news.agentm.tw/97299/%e9%9b%bb%e5%bd%b1%e9%a0%90%e5%91%8a-%e5%b8%b8%e5%8a%87%e9%80%8f-%e6%ae%98%e9%85%b7%e7%9c%9f%e7%9b%b8/)

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