這項研究探討了影響消費者在選擇全包式度假時，對於豪華露營和度假酒店之間的抉擇過程中的因素，並考察了年齡、家庭組成和社交媒體參與度的影響。研究採用了基於調查的方法，通過便利抽樣在時間和資源有限的情況下高效地收集數據。該研究旨在為旅遊和酒店行業提供有價值的見解，揭示消費者在這些住宿選擇之間的偏好。結果表明，影響消費者選擇的重要考慮因素，有助於更好地理解旅遊業的發展趨勢。

This research study investigates the factors influencing consumers' decision-making processes when selecting between glamping and resort hotels for all-inclusive vacations, examining the influences of age, family composition, and social media engagement. The methodology employed a survey-based approach with convenience sampling to collect data efficiently within the limitations of time and resources. The study aimed to provide valuable insights for businesses in the tourism and hospitality industry, shedding light on consumer preferences between these accommodation options. Results indicate significant considerations influencing consumer choices, contributing to a better understanding of the evolving trends in the tourism sector.

Table of Contents
論文審定書 i
論文公開授權書 ii
Acknowledgment iii
中文摘要 iv
Abstract v
Chapter 1: Introduction 1
1.1 Research Background 1
1.2 Research Motivation 2
1.3 Research Gap and Research Question 4
Chapter 2 Literature Review 7
2.1 History of Glamping 7
2.2 Taiwan’s Glamping 9
2.3 The difference between Camping and Glamping 13
2.3.1 Premium Services 13
2.3.2 Personalized Services 14
2.3.3 High-Quality Service Experience 14
2.3.4 Other Services 15
2.4 Resort Hotel 16
2.5 Taiwan’s Resort Hotel 17
2.6 Comparison 19
2.7 Hypotheses development 20
Chapter 3: Research Methodology 25
3.1 Sampling and procedure 25
3.2 Measure 26
3.3 Validity and reliability 28
3.4 Data analysis 29
Chapter 4: Results 31
4.1 Sample Descriptive 31
4.2 Hypothesis 1 34
4.3 Hypothesis 2 36
4.4 Hypothesis 3 37
Chapter 5: Discussion and Conclusion 39
5.1 Implications 39
5.2 Conclusion 46
5.3 Limitation 51
References 54
Appendix 59

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