博碩士論文 etd-0421110-145942 詳細資訊


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姓名 李如玉(Ju-Yu Lee) 電子郵件信箱 E-mail 資料不公開
畢業系所 國際經營管理碩士學程(Master of Business Administration Program in International Business)
畢業學位 碩士(Master) 畢業時期 98學年第2學期
論文名稱(中) 探究組織危機公關處理之原則 - 以三個台灣企業為例   
論文名稱(英) An Exploratory Study of Crisis PR Principles in Three Taiwanese Organizations
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    摘要(中) 探究組織危機公關處理之原則
    摘要(英) Nowadays, organizational crisis management is one area in which PR experts truly earn their keep. Accordingly, until 2001, around 50 to 70 percent of the largest profit-making organizations in the United States haven't made any disaster plans. In Taiwan, it may not surprise to learn that, nowadays some still failed to put plans in place in anticipation of a catastrophe. As a matter of the fact, there are more examples of organizations getting crisis management wrong than doing it right. When crisis strikes, most companies are unprepared and poorly handle the situation. The overall purpose of this study is to investigate how Taiwanese companies use crisis management principles in handling public opinions at five phases of a crisis: detection, preparation/prevention, containment, recovery, and learning. The research conducted within this study determines how effectively Taiwanese organizations have communicated their corporate value to their stakeholders.
    關鍵字(中)
  • 危機公關處理
  • 關鍵字(英)
  • Crisis public relations management
  • 論文目次 Abstract (Mandarin)…………………………………………….…..………….. 4
    Abstract ………………………………………………………….…………….. 5
    Chapter 1: Introduction ...…………………………………………………… 6
    Chapter 2: Literature Review .......................................................................... 8
    2.1 A brief history and development of Public Relations …...……………........ 8
    2.2 Crisis and Crisis Public Relations Management ...…………..…………… 10
    2.2.1 What is a crisis? ....................................................................................... 10
    2.2.2 Types of Crisis ………………………………………………….......….. 11
    2.3 Crisis Public Relations Management and its application within organizations ………………………………………………………………..... 13
    2.3.1 Fearn-Banks - five stages of a crisis ………………………………….....15
    2.4 Communicating with the public during a crisis ………………………. … 16
    2.4.1 The 5Cs effective communication model …………………..………...... 16
    2.5 Key Principles in Crisis Public Relations Management …………….…… 17
    2.6 Corporate PR and the PR profession in Taiwan ……………………….…..19
    Chapter 3: Research Method …………………………………………….… 21
    3.1 Research Design …………………………………………………………. 21
    3.1.1 Case Study Method …………………………………………………….. 21
    3.1.2 Multiple-Case Study Method …………………………………………... 23
    3.1.3 Strengths and weaknesses of using case studies method ………………. 23
    3.2 Data Collection Method ………………………………………………….. 25
    3.2.1 Choice of respondents ………………………………………………….. 25
    3.2.2 Semi-structured interviews …………………………………………….. 26
    3.2.3 Interview Advantages and Limitations ………………………………… 27
    3.2.4 Research limitations and constraints …………………………………... 27
    Chapter 4: Case Analysis and Findings …………………………………… 30
    4.1 Children Are Us Foundation ……………………………………………... 30
    4.1.1 Analysis and Key Findings …………………………………………….. 32
    4.1.2 Key Mistakes …………………………………………………………... 34
    4.1.3 Key lessons from the CAUF case ……………………………………… 34
    4. 2 Trend Micro …………………………………………………………...… 35
    4.2.1 Analysis and Key Findings …………………………………………….. 37
    4.2.2 Key Mistakes ………………………………………………………...… 39
    4.2.3 Key Lessons from the Trend Micro case …………………………….… 39
    4. 3 Eternal Chemical ………………………………………………………… 40
    4.3.1 Analysis and Key Findings …………………………………………….. 41
    4.3.2 Main Mistakes ………………………………………………………….. 42
    Chapter 5: Conclusion ……………………………………………………… 43
    Bibliography ………………………………………………………………… 44
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    1. Eternal Chemical
    1. Taipei Times: Polluters of Kaohsiung river uncovered
    http://www.taipeitimes.com/News/local/archives/2000/07/18/44171 Last visited July 23rd, 2009
    2. Taipei Times: Prosecutor suspects island-wide toxic waste dumping
    http://www.taipeitimes.com/News/local/archives/2000/07/19/44299 Last visited July 23rd, 2009
    3. Taipei Times: EPA revokes polluter's operating license
    http://www.taipeitimes.com/News/local/archives/2000/07/19/44298 Last visited July 23rd, 2009
    4. Taipei Times Editorial: Spills are toxic to Taiwan's future
    http://www.taipeitimes.com/News/editorials/archives/2000/07/19/44330
    5. Taipei Times: EPA revokes polluter's operating license
    http://www.taipeitimes.com/News/local/archives/2000/07/19/44298/wiki
    6. Taipei Times: Polluter in ISO trouble
    http://www.taipeitimes.com/News/local/archives/2000/07/25/45065
    7. Environmentalists demand accountability
    http://www.taipeitimes.com/News/local/archives/2000/07/26/45197
    8. Taipei Times: Toxic chemical dumping cases tip of the iceberg
    http://www.taipeitimes.com/News/local/archives/2000/07/29/45586 Last visited August 2nd, 2009
    9. IT Pollution Problems in Asia*
    http://eprints.lib.hokudai.ac.jp/dspace/bitstream/2115/5376/3/EJHU_v32_p1-23.pdf Last visited August 2nd, 2009
    10. EPA discusses waste issues with industries, Taipei Times
    http://www.taipeitimes.com/News/local/archives/2000/08/18/48256 Last visited August 2nd, 2009
    2. Trend Micro
    1. Trend Micro Corporated http://www.theregister.co.uk/2005/04/25/pc-cillin_duff_update/
    2. IT News: Trend Micro bug cost US$8 million [WWW] <URL: http://www.itnews.com.au/News/19375,trend-micro-bug-cost-us8-million.aspx> [Accessed 20 of August 2007]
    3. Illustrative Risks to the Public in the Use of Computer Systems and Related Technology [WWW] <URL: http://www.csl.sri.com/users/neumann/illustrative.html#43 > [Accessed 23 of June 2007]
    4. Trend Micro: Product Line Overview 2005 [WWW] <URL:
    http://uk.trendmicro-europe.com/global/products/collaterals/datasheets/BR_ProductBrochure_050120GBAE.pdf > [Accessed 10 of July 2007]
    5. Trend Micro: 2007. Semi Annual Financial Report Data [WWW] <URL: http://us.trendmicro.com/imperia/md/content/us/pdf/aboutus/financialdata2007/2007_q2_e_final2.pdf> [Accessed 20 of August 2007]
    6. Trend Micro: 2007 Q1/ Consolidated Earnings Release [WWW] <URL: http://us.trendmicro.com/imperia/md/content/jp/aboutus/financialinformation/us-ir/2007/first_quarter_2007_results_perfect_earnings_final.pdf > [Accessed 20 of August 2007]
    口試委員
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  • 林芬慧 - 委員
  • 郭峰淵 - 指導教授
  • 口試日期 2010-01-27 繳交日期 2010-04-21

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