隨著人口高齡化趨勢逐漸加劇，加上醫療科技的持續進步，對醫療輔助設備的需求量也與日俱增。根據統計數據顯示，在2025年時，台灣將邁入所謂的"超高齡社會"，屆時65歲以上的老年人口將佔總人口的20%左右。與此同時，台灣也面臨生不如死（出生率低於死亡率）的現況。由於老年人口迅速增長，許多與年齡相關的慢性疾病及功能障礙的發生率勢必大幅提高，因此失能人口也將隨之激增，對長期照護服務的需求量也將節節攀升。
依據中華民國經濟部標準檢驗局CNS 15390，將輔具分為11大類，分別為個人醫療輔具、技能訓練輔具、矯具與義具、個人照顧與保護輔具、個人行動輔具、居家生活輔具、住家及其他場所之家具與改裝組件、溝通與資訊輔具、物品與裝置處理輔具、工具、機器與環境改善輔具、休閒輔具等。
本研究首先界定醫療輔具的定義、分類和功能，並以PEST分析、 SWOT 分析、五力分析、STP+4P ，鑽石模型以及透過網站資訊或客戶訪談等，分析目前醫療輔具市場的概況與規模，並運用文獻分析、統計資料彙整等次級研究法，結合個案分析法來探討 P公司的經營方向和策略，綜合了解醫療輔具市場面貌，並分析各類產品的現狀與成長趨勢，探討可能影響醫療輔具市場發展的因素，如人口結構變遷、醫療需求增長、技術科技創新、銷售模式、政府政策支持等，來創造永續經營的模式。

As the trend of an aging population gradually intensifies, coupled with the continuous advancements in medical technology, the demand for medical assistive equipment is also increasing day by day. According to statistical data, by 2025, Taiwan will enter into the so-called "super-aged society" stage, at which time the elderly population aged 65 and above will account for around 20% of the total population. At the same time, Taiwan is also facing a situation where the birth rate is lower than the death rate. Due to the rapid growth of the elderly population, the prevalence of many age-related chronic diseases and functional disabilities is bound to increase significantly. Consequently, the disabled population will also surge, leading to a steady rise in the demand for long-term care services.
According to the CNS 15390 standard issued by the Bureau of Standards, Metrology and Inspection of the Ministry of Economic Affairs of the Republic of China, assistive devices are divided into 11 major categories, namely personal medical assistive devices, skill training assistive devices, orthoses and prostheses, personal care and protection assistive devices, personal mobility assistive devices, home living assistive devices, home and other premises furniture and modification components, communication and information assistive devices, object and device handling assistive devices, tools, machinery, and environmental improvement assistive devices, and leisure assistive devices.
This research first defines the definition, classification, and functions of medical assistive devices. It then analyzes the current situation and scale of the medical assistive device market through PEST analysis, SWOT analysis, five forces analysis, STP+4P, diamond model, as well as website information and customer interviews. Additionally, it employs secondary research methods such as literature analysis and statistical data compilation, combined with case study analysis, to explore Company P's business direction and strategies. This comprehensive approach aims to understand the landscape of the medical assistive device market, analyze the current status and growth trends of various product categories, and investigate potential factors influencing the development of the medical assistive device market, such as changes in population structure, increasing medical needs, technological innovations, sales models, and government policy support, ultimately creating a sustainable business model.

論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
目 錄 vi
圖 目 錄 viii
表 目 錄 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 相關文獻與策略行銷分析工具 6
第一節 醫療輔具的定義和範疇 6
第二節 PEST分析 7
第三節SWOT分析 8
第四節 五力分析 10
第五節 STP＋4Ｐ分析 12
第六節 鑽石模型 15
第三章 研究設計 17
第ㄧ節 研究方法 17
第二節 個案研究法 18
第三節 研究架構 18
第四章 研究結果 19
第ㄧ節 產業現況 19
第二節 產業分析 20
第三節 個案公司介紹 21
第四節 個案PEST分析 28
第五節 個案SWOT分析 32
第六節 五力分析 36
第七節 STP+4P分析 39
第八節 鑽石模型分析 42
第五章 結論與建議 45
第一節 結論 45
第二節 建議 45
參考文獻 47
 

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