在數位技術快速發展和網絡基礎設施日益完善的背景下，數位轉型已成為中小微型企業（SMEs）生存與競爭的關鍵策略。COVID-19疫情的爆發進一步強調了這一點。根據DoorDash創辦人Tony Xu在「View From The Top」訪談中指出，全美中小企業每月需達到最低7,000美元營業額才能生存，這一數字成為許多中小企業難以達到的門檻，特別是在競爭激烈的市場環境下。透過進入外帶事業領域，企業能夠填補這一缺口，因為疫情後外帶服務需求大幅增加。此外，加拿大薩斯喀徹溫省的中小企業在碳稅上也面臨7,000美元的資金缺口，這些額外支出迫使企業尋找創新解決方案來降低成本並提高運營效率。
在此背景下，數位轉型已經不僅僅是一種趨勢，更是一種迫切的必要性。研究表明，數位化能顯著提高企業運營效率並降低運營成本，成功進行數位轉型的企業，其收入增長速度顯著高於未轉型的企業，這一過程也使企業在競爭激烈的市場中脫穎而出。
本研究旨在探討中小企業（SMEs）透過數位轉型輔導模式提升商業競爭力。採用實徵研究方法，深入剖析數位輔導模式的實施過程及其對SMEs的影響，重點著重於組織變革中的利用性變革與探索性變革。研究探討了企業在調整既有核心營運流程及引入新數位工具和雲服務過程中的挑戰與策略。基於PDCA（Plan-Do-Check-Act）循環，本研究構建了一套數位轉型輔導模式，提供具體可行的方法，幫助SMEs有效應對數位轉型挑戰，從而提升其競爭力。
本研究結果顯示，所提出的輔導模式能夠顯著提升SMEs的數位能力和運營績效，企業在數位工具應用、數據管理和雲服務使用方面均有明顯進步，並在數位轉型的進程中取得了不同程度的成功。

Amidst the rapid advancement of digital technologies and the continual enhancement of network infrastructure, digital transformation has become a pivotal strategy for the survival and competitiveness of small and medium-sized enterprises (SMEs). The onset of the COVID-19 pandemic has further underscored this necessity. As highlighted by Tony Xu, the founder of DoorDash, in an interview on "View From The Top," SMEs in the United States must achieve a minimum monthly revenue of $7,000 to sustain their operations. This revenue threshold presents a significant challenge for many SMEs, particularly in a fiercely competitive market environment. By venturing into the takeout service sector, businesses can bridge this gap, as the demand for takeout services has surged post-pandemic. Moreover, SMEs in Saskatchewan, Canada, are grappling with a $7,000 funding deficit due to the carbon tax, compelling these enterprises to seek innovative solutions to reduce costs and enhance operational efficiency.
In this context, digital transformation is no longer merely a trend but an urgent imperative. Empirical research suggests that digitization can markedly enhance operational efficiency and reduce costs. Firms that successfully implement digital transformation exhibit significantly higher revenue growth rates compared to their non-transforming counterparts, thereby gaining a competitive edge in the market.
This study aims to investigate how SMEs can bolster their business competitiveness through a digital transformation coaching model. Employing an empirical research methodology, this study delves into the implementation process of the digital coaching model and its impact on SMEs.
The research emphasizes both exploitative and explorative changes within organizational transformation, exploring the adjustment of existing core business processes and the introduction of new digital tools and cloud services. Utilizing the PDCA (Plan-Do-Check-Act) cycle methodology, this study has formulated a practical coaching model for digital transformation, providing an actionable framework to assist SMEs in effectively navigating digital transformation challenges and enhancing their competitiveness.
The findings of this study demonstrate that the proposed coaching model significantly enhances the digital capabilities and operational performance of SMEs. Notable advancements were observed in the application of digital tools, data management, and the utilization of cloud services, with SMEs achieving varying degrees of success throughout their digital transformation journey.

論文審定書 i
誌謝 ii
中文摘要 iii
Abstract iv
目錄 vi
圖次 viii
表次 x
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 5
第四節 研究方法與流程 6
第貳章 文獻探討 7
第一節 數位轉型 7
第二節 組織變革 9
第三節 全面品質管理 12
第參章 研究方法 17
第一節 研究分析 17
第二節 實徵研究 18
第三節 個案研究 21
第四節 數位轉型解析 22
第五節 研究架構 27
第肆章 個案分析 29
第一節 個案選擇 29
第二節 個案背景說明 29
第三節 落地輔導模式 38
第伍章 結論與建議 48
第一節 研究結論 48
第二節 研究限制 49
第三節 未來研究建議 50
參考文獻 51
附錄 57

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