博碩士論文 etd-0606117-112304 詳細資訊


[回到前頁查詢結果 | 重新搜尋]

姓名 李怡萱(Yi-hsuan Lee) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 105學年第2學期
論文名稱(中) 人潮等於錢潮?論觀光景點人次對景點地區經濟的影響
論文名稱(英) Can popularity be transformed into revenue? The economic impact of visitors on tourist attractions in Taiwan
檔案
  • etd-0606117-112304.pdf
  • 本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
    請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
    論文使用權限

    紙本論文:立即公開

    電子論文:校內校外完全公開

    論文語文/頁數 中文/65
    統計 本論文已被瀏覽 5609 次,被下載 965 次
    摘要(中) 觀光業號稱無煙囪工業,不但能賺取外匯,促進經濟成長,亦能提供許多關聯性的就業機會,因此全球各國都致力於發展觀光。
      近年來台灣政府積極發展觀光產業,更於2008年開放陸客來台觀光,為觀光產業帶來一些巨大的影響。中國旅客對於台灣所帶來的經濟利益,吸引許多產業投資。
    但隨著中國旅客增加,掀起了各項議題的討論。中國旅客所帶來的經濟利益是否真能回饋到觀光地區?亦或者是被集團所瓜分?據此,本研究以觀光地區旅客人次和村里所得作為研究標的,探討中國旅客所到訪之觀光景點是否因為旅客人次的增加而使所得上升,借此了解觀光產業。
    研究結果顯示,不管為何種景點,該地區所得和旅客人次間並無顯著因果關係,但研究卻發現所得和放假天數呈現顯著正相關。
    摘要(英) Tourism industry is known as a tertiary industry. Tourism industry not only can earn foreign exchange, promote economic growth but also can provide a lot of employment opportunities. Because of that, many countries around the world are committed to the development of tourism industry.
      In recent years, the Taiwan government has actively developed the tourism industry. In 2008, Taiwan government allowed Mainland tourists to visit Taiwan On Tourism. This behavior had a great impact on tourism industry in Taiwan. To gain more economic benefits from Mainland tourists, many industries invested other related industries.
      With the increase in Mainland tourists, initiate a discussion of a lots of issues. This study wants to know whether the benefits from Mainland tourists can really give feedback to local and seek mutual prosperity or just the onsortiums vest interests. This study illustrates the features of tourism flow as well as income of village and want to figure out whether the income of village can raise as the tourism flow raise.
      This study indicate that the tourism flow has no significant related with the income of village in many situations. But the days of holiday has a significant relation with the income of village.
    關鍵字(中)
  • 中國旅客
  • 觀光產業
  • 經濟成長
  • 追蹤資料
  • 關鍵字(英)
  • Tourism industry
  • Mainland tourists
  • economic growth
  • panel data
  • 論文目次 論文審定書…………………………………………………………………………i
    誌謝…………………………………………………………………………………ii
    摘要…………………………………………………………………………………iii
    Abstract ………..………………………………………………………………..…iv
    目錄…………………………………………………………………………………v
    圖次…………………………………………………………………………………vi
    表次…………………………………………………………………………………vii
    第一章 緒論………………………………………………………………………01
    第一節 研究背景與動機 …………………………………………........………..01
    第二節 研究問題 ………………………………………………………........…..03
    第二章 文獻回顧 …………………….…………………………………....…….04
    第一節 觀光產業介紹 …..……..……………………………………..….......…04
    第二節 台灣現今觀光產業 …………………………………………….............07
    第三節 中國旅客消費對於國際影響力 ………………………..…….......….…11
    第四節 中國旅客來台觀光現況 ……..………………………..………….........13
    第三章 研究方法……………………………………………………………...…18
    第一節 資料來源 ……………………………………………………….........…18
    第二節 分析工具 ………………………………………………………….........26
    第四章 研究結果………………………………………………………………...31
    第一節 敘述統計……………. ……………………………………………........31
    第二節 人潮等於錢潮? …………………………………………….......……..32
    第三節 中國觀光客提升觀光區所得? ……………………………….......…..34
    第五章 結論與建議………………………………………………………...……39
    第一節 研究結論 …………………………………….………………….......….39
    第二節 研究建議與未來方向 ……………………………...…………..........…40
    參考文獻……………………………………………………………………….…42
    附錄…………………………………………………………………………….…47
    參考文獻 一、中文
    王旭煌(1996),台北市消費者逛夜市動機與購買行為之研究,碩士論文,國立中正大學。
    王逸峰(2009),中國觀光客來台對台灣觀光業的影響,新世紀智庫論壇,頁45-78。
    林孟龍(2016),觀光地理,台北:新文京開發出版股份有限公司。
    林國賢(2004),中國民眾來台旅遊態度與動機之研究,碩士論文,朝陽科技大學。
    林雅文(2012),以時間序列分析台灣開放大陸遊客對日本遊客的排擠效應,碩士論文,南華大學
    胥愛琦(2009),計量經濟學,台北:華泰文化。
    張議露(2006),政府開放中國旅客來台觀光對台灣地區旅館產業之影響,觀光休閒暨餐旅產業永續經營學術研討會,國立高雄餐旅學院。
    梁若冰(2009),國際觀光客與商務客來台之經濟影響評估—以日本客及大陸客為例,碩士論文,真理大學。
    莊翰華(2009),歐洲旅遊目的地經營經驗借鏡-關鍵成功因素向度,台灣農業推廣學會,彰化師範大學
    陳明川(2003),社區居民對生態旅遊衝擊認知與發展生態旅遊態度之研究─以嘉義縣山美村為例,碩士論文,中興大學。
    歐聖榮、顏宏旭(1995),金門地區觀光發展衝擊認知之研究,戶外遊憩研究,7(4),頁61-89。
    邱祈榮、游舒婷、詹為巽、賴彥任(2013)。溪頭地區旅遊氣候舒適度指數分析。中華林學季刊,46(1):107-118。
    二、英文
    Ap, J. & Cromption, J. L. (1998), Developing and testing a tourism impact scale. Journal of Travel Research, l (37), 122-130
    Brougham, J. E., & Bulter, R. W. (1981), A segmentation analysis of resident attitudes to the social impact of tourism. Annals of Tourism Research, 9, 569-589.
    Cornes, Richard, and Sandler, Todd.(1986), The Theory of Externalities, Public Goods, and Club Goods. Cambridge: Cambridge Univ.
    Crick, Malcolm (1989) ,Representations of International Tourism in the Social Sciences: Sun, Sex, Sights, Savings, and Servility. Review 01 Anthropology, 18: 307-344.
    D’Amore, L. (1988). Tourism: A vital force for peace. Annals of Tourism Research, 15(2), 268–271.
    Dann, G., & Cohen, E. (1991). Sociology and Tourism. Annals of Tourism Research, 18, 154-169
    De Chavez, R. (1999), Globalization and Tourism: Deadly Mix for Indigenous Peoples. Third World Resurgence, 103.
    Dogen, H. Z. (1989). Form of Adjustment: Socio-cultural Impacts of Tourism. Annals of Tourism Research, 16(2), 216-236.
    Gee, Chuck Y. (1997) Jnternational Tourism: A Global Perspective. Madrid: World Tourism Organization.
    Guo, Y., Kim, S. S., Timothy, D. J., & Wang, K. C. (2006). Tourism and reconciliation between Mainland China and Taiwan. Tourism Management, 27(5), 997-1005.
    Hobson, J. S. P., & Ko, G. (1994). Tourism and politics: The implications of the change in sovereignty on the future development of Hong Kong’s tourism industry. Journal of Travel Research, 32(4), 2–8.
    Jafari, J. (1989). Tourism and peace. Annals of Tourism Research, 16, 439–444.
    Kim, S. S., & Prideaux, B. (2003). Tourism, peace, politics and ideology: Impacts of the Mt. Gumgang tour project in the Korean Peninsula. Tourism Management, 24(6), 675–685.
    Landford, S. & Howard, D. (1994), Developing a Tourism Impact Attitude Scale. Journal of Travel Research, 21(1), 121-139.
    Lee, J.-C. (1998). The role of tourism to overcome heterogeneity of cultures in two Korea. North Korea Studies, 2(1), 5–30.
    Liu, J. C., and T. Var, Resident attitudes toward tourism impacts in Hawaii. Annals of Tourism Research, 13, 1986, 193-214.
    Lundberg, Donald E., M. Krishnamoorthy and Mink H. Stavenga (1995) Tourism Economics. New York: John Wiley & Sons.
    Matthews, H. G., & Ritcher, L. K. (1991). Political science and tourism. Annals of Tourism Research, 18, 120–135.
    Pan, G. W., & Laws, E. (2001). Tourism marketing opportunities for Australia in China. Journal of Vacation Marketing, 8(1), 39-48.
    Pearce, D. G. (1989). Tourism Development. Longman, Harlow.
    Prosser, R. F. (1992). The ethics of tourism. In D. E. Cooper, & J. A. Palmer (Eds.),
    The environment in question: Ethics and global issues, 37-50.
    Richter, L. K. (1996). The political dimensions of tourism. In J. R. Brent Ritchie, & C. R. Goeldner (Eds.), Travel, tourism and hospitality research: A handbook for mangers and researchers. New York: Wiley.
    Ryan, C. (1991). Recreational tourism a social science perspective, Great Britain Press, London. Samuel, S. K. & James, F. P. (2005), Residents’perceptions on impacts of the FIFA 2002 World Cup: the case of Seoul as a host city, Tourism Management, Volume 26(1), 25-38.
    Sinclair, M. Thea and Mike Stabler (1997) The Economics of Tourism. London: Routledge
    Sinclair, M. Thea and R. W. A. Vokes (1993) “The Economics of Tourism in Asia and Pacific." in M. Hitchcock, V. T. King and M. 1. G. Pamwell (ed.) Tourism in South-East Asia. London: Routledge, 200-213
    Var, T., Brayle, R., & Korsay, M. (1989). Tourism and world peace: A case of Turkey. Annals of Tourism Research, 16, 282–286.
    Var, T., Schlu¨ ter, R., Ankomah, P., & Lee, T.-H. (1989). Tourism and peace: The case of Argentina. Annals of Tourism Research, 16(3), 431–434.
    Witt, S. F., Song H., & Wanhill, S. P. (2004). Forecasting Tourism Generated Employment: The case of Denmark. Tourism Economics, 10, 167-76
    三、網路
    天下雜誌(2012),陸客買台地圖,http://www.cw.com.tw/article/article.action?id=5044498。
    世界觀光組織(2002),
    http://www2.unwto.org/en。
    世界旅遊組織,
    http://www2.unwto.org/en
    CEIC環亞經濟數據,
    https://www.ceicdata.com/en
    關鍵評論(2015),陸客真的是解救台灣經濟的萬靈丹嗎?也許「永續觀光」才是我們唯一的出路,
    https://www.thenewslens.com/article/20382
    World Travel and Tourism Council (2010),
    https://www.wttc.org/。
    United Nations, Department of Economic and Social Affairs, Population Division,http://www.un.org/en/development/desa/population/。
    口試委員
  • 黃明新 - 召集委員
  • 楊淯程 - 委員
  • 佘健源 - 指導教授
  • 口試日期 2017-07-03 繳交日期 2017-07-06

    [回到前頁查詢結果 | 重新搜尋]


    如有任何問題請與論文審查小組聯繫