本研究主要探討臺灣高雄扣件產業中的群聚效應對新型商業模式的影響，並以整廠輸出專案模式為案例進行深入研究。研究目標包括分析群聚效應如何推動企業在商業與服務模式上的創新，並透過與業界資深專業人員的訪談，深入瞭解企業在群聚效應下適應並發展新型商業模式的具體實踐，包括成本、供應鏈管理以及知識交流等的策略。
本研究採用質性研究方法，並使用半結構式訪談法，訪談具有10年以上經驗的高階主管，受訪者所屬公司均在南部扣件產業群聚區，主要集中在高雄和台南。並使用編碼進行資料分析，主要聚焦於「成本效益」、「供應鏈管理」、「資訊流動」、「創新與競爭」以及「政府支持與政策影響」五大面向。
經前述編碼分析結果後，本研究之研究架構下，主要發現顯示，產業群聚效應對新型商業模式有顯著的正面影響，特別是在創新領域。提供整廠輸出專案模式的企業有效利用產業群聚所帶來的優勢。此外，群聚中的企業將從大規模生產轉變為專業化生產的專業領域聚焦在本研究得到了強調，這在過往文獻中較少被提及。同時，過去研究中所述的「新進者排擠效應」和「主力產業改變」在臺灣南部扣件產業群聚中並不顯著，特別是後者。
本研究揭示了產業群聚對新型商業模式的多方面影響，強調了知識外溢效應對創新速度的促進作用，也進一步確認了專業領域聚焦的重要性。在實務貢獻方面，本研究為政策制定者和企業管理者提供具體建議，強調政府對產業支持的重要性，以及企業在群聚環境中應該如何利用地理和知識交流的優勢，發展新型商業模式以提升競爭力。

This study examines the impact of cluster effects on new business models in Taiwan's Kaohsiung fastener industry, using the turnkey project model as a case study. It analyzes how cluster effects drive innovation and how companies adapt new models, focusing on cost, supply chain management, and knowledge exchange.
Using qualitative methods, semi-structured interviews were conducted with senior executives from companies in southern Taiwan's fastener industry cluster. Data analysis covers cost efficiency, supply chain management, information flow, innovation and competition, and government support.
The findings show that industrial clusters significantly positively influence new business models, especially in innovation. Companies using turnkey project models effectively leverage cluster advantages. The study highlights the shift from mass production to specialized production, an aspect less discussed in previous literature. It also notes that the "newcomer crowding-out effect" and "leading industry shift" are not evident in this cluster.
This research reveals the multifaceted impact of industrial clusters on new business models, emphasizing the role of knowledge spillover in accelerating innovation and the importance of specialization. Practical recommendations for policymakers and business managers include emphasizing government support and leveraging geographical and knowledge exchange advantages to develop new business models and enhance competitiveness.

論文審定書....................................................................................................................... i
誌 謝 .............................................................................................................................. ii
中文摘要 ......................................................................................................................... iii
Abstract .......................................................................................................................... iv
目 錄 .............................................................................................................................. v
圖 次 ............................................................................................................................ vii
表 次 ........................................................................................................................... viii
第一章 緒論.................................................................................................................... 1
第一節 研究背景與動機 .....................................................................................1
第二節 研究目的..................................................................................................2
第三節 研究流程..................................................................................................2
第二章 文獻探討............................................................................................................ 4
第一節 扣件簡介..................................................................................................4
第二節 臺灣高雄扣件產業概況 .........................................................................4
第三節 產業群聚效應 .........................................................................................7
第四節 整廠輸出專案模式簡介 .......................................................................12
第五節 供應鏈管理 ...........................................................................................13
第六節 資源依賴理論 .......................................................................................17
第三章 研究方法.......................................................................................................... 21
第一節 質性研究法 ...........................................................................................21
第二節 深度訪談之半結構式訪談法 ...............................................................21
第三節 研究架構................................................................................................22
第四節 受訪者選擇 ...........................................................................................23
第五節 訪談設計................................................................................................26
第四章 資料分析與結果 ............................................................................................. 28
第一節 資料分析方式 .......................................................................................28
第二節 資料分析................................................................................................29
第三節 研究結果................................................................................................46
第五章 結論與建議...................................................................................................... 56
第一節 研究結論................................................................................................56
第二節 研究貢獻................................................................................................62
第三節 研究限制................................................................................................63
參考文獻 ........................................................................................................................ 65

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