社會型態改變、多元飲食文化的需求，讓台灣的餐飲市場蓬勃發展。但是，COVID-19疫情嚴重影響餐飲業的經營方式；如何滿足這些餐飲客戶的需求、解決客戶痛點，提高客戶黏著度，是商用廚房設備產業突破業績的一大要點。
本研究透過五力分析、SWOT分析與商業模式分析，檢視商用廚房產業的競爭態勢，個案公司的優勢、劣勢與機會、威脅，並分析個案公司現有的商業模式，從中找出創新的商業模式。
經由整個論文的研究分析，本研究跳脫供應商思維，從客戶角度去審視餐飲業者對商用廚房設備產業的需求，並從客戶需求角度去思考改進公司的經營模式，藉此擬定了未來的創新之路。

The changing social structure and the demand for diverse dietary cultures have led to a vibrant development of the food and beverage market in Taiwan. However, post-COVID-19 pandemic, it severely affected the operational practices in the F&B industry. Meeting the needs of these F&B customers, addressing customer pain points, and enhancing customer loyalty are key strategies for achieving breakthrough performance in the commercial kitchen equipment industry. This study utilizes Five Forces Analysis, SWOT Analysis, and Business Model Analysis through literature review to analyze the competitive situation of the commercial kitchen equipment industry, the strengths, weaknesses, opportunities, and threats of the case company, and to examine the existing business model of the case company in order to identify areas for improvement or innovation in commercial kitchen equipment business models.
Through the entire research and analysis in this paper, the study goes beyond supplier-centric thinking to look at the customer demands of F&B operators towards the commercial kitchen equipment industry, and from the perspective of customer needs, it considers improving the company's business model to pave the way for future innovation.

論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
目錄 v
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 5
第二章 文獻探討 6
第一節 產業競爭強度五力分析 6
第二節 SWOT分析 12
第三節 商業模式分析 18
第三章 研究方法 20
第一節 研究架構 20
第二節 研究對象 21
第三節 研究方法 26
第四章 研究發現 29
第一節 探討商用廚房設備產業的競爭態勢 29
第二節 探討個案公司優劣勢、機會與威脅 32
第三節 分析商用廚房設備產業現有商業模式 34
第四節 擬定商用廚房設備產業創新的商業模式 37
第五章 結論與建議 40
第一節 研究結論 40
第二節 研究建議 42
第三節 研究限制與未來研究方向 44
參考文獻 45
附錄（一）訪談列表 48
附錄（二）訪談逐字稿 66
 

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(二) 中文文獻
莊子葳（1999）。台灣開放源碼軟體公司微型創業與商業模式之個案研究。國立中山大學傳播管理研究所未出版碩士論文。
陳子涵（2021）。以SWOT 分析和買方效益矩陣分析消防產業經營策略－以H消防公司為例。國立彰化師範大學會計學系未出版碩士論文。
羅錦雲（2006）。BTO/CTO商業模式應用於筆記型電腦產業之研究—以C公司為例。私立元智大學工業工程與管理研究所未出版碩士論文。