買房自住是多數人一生中極為重要的高涉入決策，地點、格局、價格、周邊環境、生活機能多方面向考量、取捨，最終做出決定。在台灣，因各都市產業結構差異，具較佳發展性的工作機會高度集中於台北、台中、高雄等大都市，使得青壯年人口普遍集中於六都等直轄市。在工作都市置產成家等剛性需求，使六都房地產市場具備支撐買盤，進一步帶動周邊地區房價高漲。但在另一方面，大多受薪階級收入、儲蓄率成長緩慢、再加上頭期款因房價成長而同步拉高，購屋決策使多數受薪階級財務上面臨極大壓力。成屋、新成屋頭期款壓力大，預售屋因其交易分期特性可以降低初期資金壓力，成為台灣自住購屋族常見的交易方式。
本研究先以不動產成交案件實價登錄公開資訊，分析台灣主要都市房屋市場交易量、價格、需求傾向等現況，再透過內政部公開統計資料，整理出中古屋、預售屋兩個市場糾紛常見案例。以市場現況及常見糾紛案例為基礎，設計相關問題並訪問房屋承購方，整理承購方交易痛點，以及對於科技應用能否提供幫助的調查。並透過訪談建商同業，從供給方的角度觀察，以求對台灣房地產市場更深入全面的了解。
研究最終目的，試圖回歸第一性原理思考，如何以房地產科技應用，替房屋交易的各方提升互信、互助，消除房屋市場交易迷霧，創造多方共贏、共榮契機，在台灣房屋市場實現更多人的成家夢想。

Buying a house for personal residence is a crucial and highly
involved decision for most people in their lifetime. Factors such as
location, layout, price, surrounding environment, and amenities are
carefully considered before making a final decision. In Taiwan, due to
differences in urban industrial structures, better job opportunities
are highly concentrated in major cities like Taipei, Taichung, and
Kaohsiung, leading to a general concentration of young and middle-aged
populations in these municipalities. The rigid demand for property in
these urban job centers for settling down and raising families
supports the buyer's market in these six special municipalities,
further driving up property prices in surrounding areas. on the other
hand, most salaried classes face significant financial pressure in
their home buying decisions due to slow income growth, low savings
rates, and the simultaneous increase in down payments caused by rising
housing prices. The pressure is particularly felt in down payments for
existing homes and new homes. Pre-sale homes, with their installment
payment features, have become a common transaction method for Taiwan's
homebuyers, alleviating initial financial burdens.
This study begins by analyzing real estate transaction data from
the publicly available Real Price Registration of Real Estate
Transactions, examining transaction volume, prices, demand trends, and
other current conditions in major cities across Taiwan. Additionally,
it utilizes publicly accessible statistics from the Ministry of the
Interior to compile common dispute cases in both the secondary
(existing) and pre-sale home markets. Based on the current market
conditions and prevalent dispute cases, the study designs relevant
questions and conducts interviews with property buyers to identify
their transaction pain points and assess whether technological
applications could provide assistance. Furthermore, interviews with
industry peers from property developers provide insights from the
supply side, aiming for a deeper and comprehensive understanding of
Taiwan's real estate market.
The ultimate goal of this research is to return to first
principles and explore how real estate technology applications can
enhance mutual trust and cooperation among all parties involved in
property transactions. By doing so, the aim is to dispel the
uncertainties often associated with the housing market, creating
opportunities for multiple stakeholders to achieve mutual benefit and
prosperity. Ultimately, this approach seeks to realize the dreams of
more people to own a home in Taiwan's housing market.

論文審定書 i
誌 謝 ii
摘要 iii
Abstract iv
第一章 緒論1
第一節 研究動機與目的1
第二節 研究方法3
第三節 研究範圍3
第四節 論文結構4
第二章 相關文獻與策略研究工具5
第一節 名詞定義與重要文獻評述5
第二節 房地產科技介紹與應用11
第三節 研究工具及其適用性13
(一)、科技接受模型13
(二)、市場區隔及目標客群分析14
(三)、商業模式圖介紹14
第三章 研究設計16
第一節 問卷設計16
第二節 訪談資料19
第三節 房地產科技應用方案19
第四章 研究結果20
第一節 資料分析20
(一)中古新成屋問卷分析20
(二) 預售屋市場資料分析26
(三) 訪談結果32
第二節 數位應用策略定位36
(一) 中古新成屋市場36
(二) 預售屋市場37
第三節 房地產科技應用模式分析38
(一) 中古屋房地產科技應用系統38
(二) 預售屋房地產科技應用系統41
第五章 結論與建議45
第一節結論45
第二節 建議46
參考文獻48
一、學位論文48
二、網頁48

一、 學位論文
1. 段子翔(2023)。營建成本上漲對預售屋交易糾紛影響之研究 Impact of Rising Construction Costs on Disputes in Pre-sale Housing Transactions。逢甲大學土地管理學系碩士論文。

2. 馮立誠(2005)。信任的定義與理論定位之命題研究A Propositional Study on the Definition and Position of Trust。朝陽科技大學企業管理系碩士班。

3. Cortian, J. M.(1993)。What is coefficient alpha? An examination of theory and applications.Journal of Applied Psychology。

二、 網頁
1. 台灣內政部不動產交易實價查詢服務網. (n.d.). 台灣內政部不動產交易實價查詢. https://olvr.land.moi.gov.tw/homePage.action#

2. 台灣內政部. (n.d.). 內政部不動產資訊平台. https://pip.moi.gov.tw/V3/G/SCRG0501.aspx

3. 中華民國統計資訊網. (n.d.). 營造工程物價指數. https://nstatdb.dgbas.gov.tw/dgbasAll/webMain.aspx?sys=210&funid=A030502015