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姓名 林健成 (Jian-Cheng Lin) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 100學年第2學期
論文名稱(中) 探討家族資源與企業行銷能力之關係─資源基礎理論觀點 
論文名稱(英) Familiness and Marketing Capabilities: A Resource-based View
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    摘要(中) 家族企業是世界上一種普遍的組織型態,在許多國家的經濟佔據重要的地位。學者認為家族企業之所以與非家族企業有所不同,是因為家族、家族成員與企業三者的互動會產生一種特殊的資源,能為其帶來競爭優勢。
    這種源自於家族涉入而產生的特殊資源被稱為「家族資源」,以資源基礎觀點做為理論架構,被認為是家族企業競爭優勢的來源,但也有學者認為資源只是必要而非充分條件,另外還必須透過「能力」來對資源進行有效的管理與配置才能達到競爭優勢。而在企業所擁有的各種能力中,行銷能力是相當重要的一種,許多研究都指出行銷能力與企業績效有顯著相關。本研究的目就即在於透過資源基礎觀點的架構,檢驗家族資源與企業行銷能力的關係。
    本研究使用問卷調查法收集資料,以「台灣區螺絲同業公會」、「台灣區鐘表同業公會」、「台灣流體傳動工業公會」三個公會的會員以及「國立中山大學企管碩士乙班」進行便利抽樣,共計發放571份問卷,有效問卷134份,有效回收率23.5%,並使用敘述性統計、驗證性因素分析、相關分析、多變量分析以及多元迴歸分析進行資料分析與假說檢驗。
    研究結果發現,家族人力資源、家族社會資源與耐久性財務資源三者均與企業行銷能力有顯著的正相關,建議家族企業經理人可充分利用此種獨特資源強化企業行銷能力,以為企業創造持續性的競爭優勢並達成卓越的績效。
    摘要(英) Family business is a typical organizational form around the world and dominates the economic landscape of many nations. Scholars propose that the reason why family businesses are different from non-family business because of resources that are distinctive to a firm as a result of the interactions between family, family members and business.
    The bundle of resources that have been theoretically developed within the resource-based view framework are identified as “Familiness” of the firm. Familiness is considered as a source of competitive advantage to family firms, but some scholars believe that the resources are necessary but not sufficient to achieve a competitive advantage. Resources must also be managed and deployed effectively through capabilities. Marketing capabilities is one of the most important capabilities of a firm, there are many studies have pointed out that the marketing capabilities and business performance are significantly related. The purpose of this paper is to exam the relationships among the familiness of individual family firm and their marketing capabilities through the resource-based view framework.
    This paper conducted a convenience sampling questionnaire survey to collect data, using the members of "Taiwan Fastener Association", "Taiwan Watch & Clock Industrial Association”, “Taiwan Fluid Power Association", and the companies that National Sun Yat-sen University MBA’s students work for as sample, issued 571 questionnaires, 134 valid questionnaires were retuned, the effective response rate is 23.5%. Descriptive statistics, confirmatory factor analysis, correlation analysis, multivariate analysis and multiple regression analysis were used for data analysis and hypothesis testing.
    The results of this paper show that all of family human resource, family social resource and patiant financial resource have significantly positive correlation with
    marketing capabilities. The managers of family business can take advantage of such unique resources to strengthen marketing capabilities that create sustainable competitive advantage and achieve superior performance.
    關鍵字(中)
  • 資源基礎觀點
  • 行銷能力
  • 家族資源
  • 家族企業
  • 關鍵字(英)
  • Family business
  • Familiness
  • Marketing capabilities
  • Resource-based view
  • 論文目次 論文審定書 ............................................................................................................................ i
    誌謝 ........................................................................................................................................ ii
    中文摘要 .............................................................................................................................. iii
    英文摘要 .............................................................................................................................. iv
    圖 次 .................................................................................................................................... vii
    表 次 ..................................................................................................................................... ix
    壹、前言 ................................................................................................................................ 1
    一、研究背景與目的 ................................................................................................... 1
    二、研究流程 ................................................................................................................ 4
    貳、文獻探討 ........................................................................................................................ 6
    一、家族企業的定義 ................................................................................................... 6
    二、資源基礎觀點 ....................................................................................................... 9
    三、家族資源 .............................................................................................................. 10
    四、能力與行銷能力 ................................................................................................. 18
    參、研究方法 ...................................................................................................................... 23
    一、研究架構 .............................................................................................................. 23
    二、研究假說 .............................................................................................................. 25
    三、變數定義與衡量 ................................................................................................. 27
    四、問卷設計與抽樣方法 ......................................................................................... 32
    五、資料分析方法與工具 ......................................................................................... 33
    肆、實證結果分析 .............................................................................................................. 35
    一、樣本描述 .............................................................................................................. 35
    二、信度與效度分析 ................................................................................................. 37
    三、相關分析 .............................................................................................................. 43
    四、企業基本資料對研究變數之差異分析 ............................................................ 45
    五、迴歸分析 .............................................................................................................. 48
    伍、結論與討論 .................................................................................................................. 58
    一、研究結論 .............................................................................................................. 58
    二、學術與實務意涵 ................................................................................................. 59
    三、研究限制 .............................................................................................................. 60
    四、後續研究建議 ..................................................................................................... 61
    參考文獻 .............................................................................................................................. 63
    附錄 中文問卷 .................................................................................................................... 69
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    口試委員
  • 廖俊芳 - 召集委員
  • 王致遠 - 委員
  • 黃明新 - 指導教授
  • 口試日期 2012-03-23 繳交日期 2012-06-19

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