本研究探討A公司自1993年成立以來的發展歷程，特別是其如何從代工轉型為面向終端客戶的製造商。在台灣淨水市場中，A公司憑藉其專業的水系統團隊、高性價比的產品和創新設計，成功建立了穩固的市場地位。公司不僅注重產品的品質，還遵循台灣的法規要求，確保其產品符合BSMI認證標準，進而保障水質安全。此外，A公司獲得了多項國際認證，顯示其在品質管理和國際市場上的競爭力。自2004年以來，公司成功將產品外銷至近90個國家，並在全球市場上獲得了廣泛的認可。
在行銷策略方面，A公司採用精確的市場細分、明確的目標市場選擇和有效的市場定位，以滿足不同消費者的需求。透過行銷4.0理念，A公司在數位平台上提升品牌知名度，並利用各種資訊科技工具來優化其網站，吸引潛在客戶。這些策略不僅增強了消費者對品牌的信任，也為公司的長期發展奠定了堅實的基礎。
本研究建議，A公司應繼續加強對客戶需求的研究，特別是在水質特性和消費行為上，並進一步細分市場以提升產品的競爭力。同時，應加大對數位行銷的投入，建立完善的客戶關係管理系統，並強化其社會責任實踐，以提升品牌形象和顧客滿意度。這些措施將有助於A公司在日益競爭的市場中保持領先地位，實現持續增長。

This study explores the development history of Company A since its establishment in 1993, particularly how it transitioned from OEM to a manufacturer focused on end customers. In the Taiwanese water purification market, Company A has successfully established a strong market position through its professional water system team, high cost-performance products, and innovative designs. The company not only emphasizes product quality but also adheres to Taiwanese regulatory requirements, ensuring that its products meet BSMI certification standards to guarantee water quality safety. Additionally, Company A has obtained various international certifications, demonstrating its competitiveness in quality management and the international market. Since 2004, the company has successfully exported its products to nearly 90 countries, gaining widespread recognition in the global market.
In terms of marketing strategy, Company A employs precise market segmentation, clear target market selection, and effective market positioning to meet the diverse needs of consumers. By adopting the concept of Marketing 4.0, Company A enhances its brand awareness on digital platforms and uses various information technology tools to optimize its website and attract potential customers. These strategies have not only strengthened consumer trust in the brand but also laid a solid foundation for the company's long-term development.
This study recommends that Company A continue to strengthen its research on customer needs, particularly in terms of water quality characteristics and consumer behavior, and further segment the market to enhance product competitiveness. Additionally, the company should increase its investment in digital marketing, establish a comprehensive customer relationship management system, and reinforce its social responsibility practices to enhance brand image and customer satisfaction. These measures will help Company A maintain its leading position in an increasingly competitive market and achieve sustainable growth.

論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
目錄 vi
圖目錄 viii
表目錄 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 5
第四節 研究範圍與限制 6
第二章 產業現況 7
第一節 家用淨水產業介紹 7
第二節 淨水設備介紹 9
第三節 家用淨水設備設計介紹 11
第四節 家用淨水器設備製作流程說明 13
第三章 分析工具文獻探討 16
第一節 SWOT分析 16
第二節 STP+4P 行銷組合 19
第三節 五力分析 23
第四節 行銷4.0 27
第四章 研究設計 30
第一節 研究結構 30
第二節 研究模式 31
第三節 研究方法 32
第五章 實證分析 33
第一節 A公司介紹 33
第二節 以SWOT分析A公司 40
第三節 以STP+4P探討A公司的成長 42
第四節 以五力分析探討A公司 45
第五節 利用行銷4.0分析探討A公司的發展策略 48
第六節 網路行銷應用實績 50
第六章 結論與建議 55
第一節 結論 55
第二節 建議 56
參考文獻 57

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