博碩士論文 etd-0623111-144244 詳細資訊


[回到前頁查詢結果 | 重新搜尋]

姓名 廖俐妤(Li-yu Liao) 電子郵件信箱 E-mail 資料不公開
畢業系所 傳播管理研究所(Communications Management)
畢業學位 碩士(Master) 畢業時期 99學年第2學期
論文名稱(中) 體驗價值與顧客滿意度及忠誠度關係之研究-以宜家家居(IKEA)為個案研究
論文名稱(英) Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA
檔案
  • etd-0623111-144244.pdf
  • 本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
    請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
    論文使用權限

    電子論文:校內一年後公開,校外永不公開

    論文語文/頁數 中文/88
    統計 本論文已被瀏覽 5576 次,被下載 32 次
    摘要(中)  體驗經濟時代來臨,現今的顧客越來越注重購買的產品或企業提供的服務是否能符合其體驗需求,Schmitt(1999)認為現今顧客想要的是令他們感官暈眩、能觸動他們的心、刺激他們心思,與他們相關,並且與他們生活型態結合的產品或行銷活動案(Pine II & Gilmore, 1999;Schmitt, 1999),顯示體驗經濟已成為一種商品消費的趨勢。
      本研究以Oliver(1980)心理學認知理論和Cronin、Brady及Hult(2000)所提出因果模式為建構研究架構之理論基礎,探討曾經到宜家家居購物的消費者認知體驗價值後,是否會影響顧客產生滿意度,進而對宜家家居品牌產生忠誠度,以提供企業在執行體驗行銷相關建議。
      由研究結果可知,消費者所認知的體驗價值確實會正面影響顧客滿意度,而當消費者的滿意度越高時,其品牌忠誠度也會越高,此外,當消費者所認知的趣味體驗價值程度越高時,其對品牌的忠誠度會越高,然而,美感、服務卓越、顧客投資報酬三種體驗價值類型必須使顧客產生滿意度後,才能提升顧客對品牌的忠誠度。
    摘要(英) When the generation of experience economy coming, customers are becoming care if the products or services which are company provide is what they need. Customers want what let them feel dizzy, what is able to touch their mind, stimulate their think, what is related to them, and also the product or marketing activities is connected to their life style(Pine II & Gilmore, 1999;Schmitt, 1999), it means that experience economy is becoming a trend of product consuming.
    Therefore, this study attempt to quote the Comprehensive model raised by Cronin, Brady and Hult (2000) and the Cognitive Model raised by Oliver(1980) as basic research frames, to prove the following goals of this study. After consumers which have been shopping in IKEA cognize the experiential value, whether their cognition will affect consumers’ satisfaction or not. In addition, consumers will have the brand loyalty to IKEA. According to the result, it provides some suggestions to their experiential marketing.
    According to the results, consumers’ experiential value will affect consumer satisfaction positively. When consumers’ satisfaction becomes higher, and their brand loyalty becomes higher. In addition, when consumers’ experiential value of playfulness becomes higher, and their brand loyalty becomes higher. However, some kinds of experiential value including aesthetics, service excellence and customer ROI have to let consumer have consumer satisfaction, then it can make consumers have loyalty to the brand.
    關鍵字(中)
  • 結構方程模式
  • 宜家家居
  • 體驗價值
  • 顧客滿意度
  • 品牌忠誠度
  • 關鍵字(英)
  • Consumer satisfaction
  • Brand loyalty
  • IKEA
  • SEM
  • Experiential Value
  • 論文目次 摘要………………………………………………………………………………Ⅰ
    目錄………………………………………………………………………………Ⅲ
    圖次………………………………………………………………………………Ⅴ
    表次………………………………………………………………………………Ⅵ
    第一章 緒論………………………………………………………………………1.
    第一節 研究背景與動機 …………………………………………………1
    第二節 研究目的與問題………………………………………………… 3
    第二章 文獻探討…………………………………………………………………4.
    第一節 品牌體驗 ………………………………………………………….4.
    第二節 顧客價值……………………………………………………………6
    第三節 體驗價值…………………………………………………………. 11
    第四節 顧客滿意度…………………………………………………………15
    第五節 品牌忠誠度………………………………………………………..18
    第三章 研究方法………………………………………………………………..23
    第一節 研究架構………………………………………………………….23
    第二節 研究變數的定義及假設………………………………………….25
    第三節 研究設計………………………………………………………….26
    第四章 研究結果………………………………………………………………..31
    第一節 描述性統計……………………………………………………….31
    第二節 信效度分析……………………………………………………….37
    第三節 假說檢定………………………………………………………….49
    第五章 研究結論與建議…………………………………………………………53
    第一節 研究結論………………………………………………………….53
    第二節 研究貢獻………………………………………………………….55
    第三節 研究限制與建議………………………………………………….56
    參考文獻…………………………………………………………….57


    圖次
    圖3-1研究架構圖之一…………………………………………………………….23
    圖3-2研究架構圖之二…………………………………………………………….24

    表次
    表1-1經濟價值遞進………………………………………………………………..4
    表2-1顧客體驗矩陣……………………………………………………………….10
    表3-1體驗價值之操作型定義…………………………………………………….25
    表3-2體驗價值之變項…………………………………………………………….28
    表3-3 顧客滿意度之變項…………………………………………………………29
    表3-4品牌忠誠度之變項………………………………………………………….29
    表3-5人口統計變項之問卷題項………………………………………………….30
    表4-1樣本結構分析表…………………………………………………………….32表4-2樣本的消費特徵…………………………………………………………….34
    表4-3受訪者對IKEA體驗感受之平均數及標準差……………………………..35
    表4-4潛在變項之相關矩陣分析………………………………………………….36
    表4-5信度檢測係數大小與可信程度…………………………………………….37
    表4-6構念之信度檢測結果……………………………………………………….38
    表4-7判斷標準…………………………………………………………………….39
    表4-8美感構面之參數估計表-刪除前………………………………………….40
    表4-9趣味構面之參數估計表-刪除前………………………………………….41
    表4-10趣味構面之參數估計表-刪除後………………………………………..41
    表4-11顧客投資報酬之參數估計表-刪除前…………………………………….42
    表4-12顧客投資報酬率之參數估計表-刪除後………………………………….42
    表4-13服務卓越之參數估計表-刪除前………………………………………….43
    表4-14服務卓越之參數估計表-刪除後………………………………………….43
    表4-15顧客滿意度之參數估計表-刪除前……………………………………….44
    表4-16顧客滿意度之參數估計表-刪除後……………………………………….45
    表4-17品牌忠誠度之參數估計表-刪除前……………………………………….45
    表4-18各構念之測量變項…………………………………………………………47
    表4-19各構念之組合信度與平均變異數萃取量…………………………………48
    表4-20整體適配度檢定指數……………………………………………………..49
    表4-21研究假設與實證結果比較表………………………………………………51
    參考文獻 王育英、梁曉鶯(譯)(2000)。Schmitt, B. H.著。體驗行銷。台北市:經典傳訊。
    李盈蒂(2006),餐飲服務業消費者體驗對顧客反應之影響-體驗行銷之觀點,國立東華大學企業管理學系碩士班碩士論文
    林珮萱(2010)。我家最美─我的家有我自己的美感。天下遠見,Vol.28。
    邱浩政(2003),結構方程式模式-LISREL的理論、技術與應用,台北:
    雙葉書廊有限公司。
    夏業良、魯煒(譯)(2008)。Pine II, B.J. & Gilmore, J.H.著。體驗經濟時代。臺北市 : 經濟新潮社出版。
    黃映瑀(2004),體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究,大葉大學事業經營研究所碩士論文。
    蔡青姿(2003),醫學雷射美容消費意向模式建構之實證研究--結構方程模式之應用,國立中正大學企業管理研究所碩士論文。
    鄭永安(2000),民航駕駛員工作壓力模式之研究-以中華航空公司為例,國立交通大學運輸工程與管理研究所碩士論文。
    Aaker, D. (1991). Managing brand equity. New York: The Free Press.
    Alicke, M. (1983). Philosophical investigations of values, in L. R.
      Kahle(Ed.), Social values and social change( pp. 3-23). New York: Praeger.
      
    Anderson, E. W., & Mary, W. S. (1993). The antecedents and
      consequences of customer satisfaction. Marketing Science, 12 (Spring), 125-143.
    Assael, H. (1998). Consumer behavior and marketing action, 6th, 282-310.
    Babin, B. J., William R. D., & Mitch G. (1994).Work and/or fun: measuring
           hedonic and utilitarian shopping value. The Journal of Consumer Research,
    20(4), 644-656.
    Babin, B. J., & William R. D. (1995).Consumer self-regulation in a retail
      environment. Journal of Retailing, 71(1), 47–70.
    Baldinger, A.L., & Rubinson J. (1996). Brand loyalty: The link between attitude
      and behavior. Journal of Advertising Research,36 (3), 22-34.
    Batra, R., & Olli T. A. (1991). Measuring the Hedonic and Utilitarian
      Sources of Consumer Attitudes. Marketing Letters, 2(April), 159–170.
    Bass, F. M., & Wilkie, W. L.(1973) A comparative analysis of attitudinal
      prediction of brand preference. Journal of Marketing Research,
      10(August), 262-269.
    Baylis, C.A. (1958). Grading, values, and choice, Mind 67:485-501.
    Becker, G. M., & McClintock, C. G. (1967) Value: Behavior decision
      theory. Annual Review of Psychology, 18, 239-86.
    Bellenger, D. N., & Pradeep K, K. (1980). Profoiling the recreational
      shopper. Journal of Retailing, 56(3), 71-91.
    Bellizzi, Joseph A., & Robert E. H. (1992). Environmental,color, consumer
      feelings, and purchase likelihood. Psychology and Marketing, 9(5), 347–63.
    Bentler, P. M. (1989). EQS structural equations program manual. Los Angeles,
      CA: BMDP.
    Bleri, J. (1967). Attitudes and arousal: Affect and cognition in personality
      functioning, In Carolyn and Muzafer Sherif (Eds.), Attitude, Ego-Involvement
      and Change, New York: John Wiley.
    Bloemer, J., & Odekerken-Schroeder, G. (2002). Store satisfaction and store loyalty
      explained by customer and store related factors. Journal of Consumer
      Satisfaction, Dissatisfaction and Complaining Behaviour, 15, 68–80.
    Bolton, Ruth N., & James H. D. (1991). A multistage model of customers’
      assessment of service quality and value. Journal of Consumer Research,
      17(March), 375–384.
    Bond, E. J. (1983). Reason and value, Cambridge, UK: Cambridge University Press.
    Brightman, E. S. (1962) Axiology, in D.D. Runes(Eds.), Dictionary of Philosophy( pp. 32-3). Littlefield, NJ: Adams & Co.
    Brakus, J. J., Schmitt, B. H., & Zarantonello, L. ( 2009 ). Brand experience:
      What is it? how do we measure it? and does it affect loyalty? Journal of
      Marketing, 73 (3), 52 – 68.
    Brandt, R. B. (1967). Personal values and the justification of institutions, In
         S.Hook(Eds.), Human values and economic policy (pp. 22-40), New York
         University Press.
      
    Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit.
      in K. A.Bollen & J. S. Long(Eds.), Testing structural equation
      models (pp.136-162).Newbury Park,CA:Sage.
    Buber, M. (1923) I and Thou, New York: Charles Scribner’s Sons.
    Business International (1990). Maximizing customer satisfaction: Meeting the
      demands of the new global marketplace, research report. New York: Business
      International Corporation.
    Byrne, B. M., Shavelson, R. J., & Muthen, B. (1989). Testing for equivalence of
      factor covariance and mean structures: The issue of partial
      measurement invariance. Psychological Bulletin,105, 456-466.
    Cardozo, R. N. (1965). An experiential study of consumer effect,expectation and
      satisfaction. Journal of Marketing Research, 2(8), 491-504.
    Carmines, E., & McIver, J. (1981). Analyzing models with unobserved variables:
      Analysis of covariance structures, Social measurement: Current issues. Beverly
      Hills: Sage.
    Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and
      brand affect to brand performance: The role of brand loyalty. Journal of
      Marketing, 65(2), 81-93.
    Cronin, J. J. Jr., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of
      quality, value, and customer satisfaction on consumer behavioral intentions
      in service environments. Journal of Retailing, 76(2), 193-218.
    Crowley, A. E., Eric R. S., & Kevin R. H. (1992). Measuring hedonic and utilitarian
      dimensions of attitudes toward product categories. Marketing Letters, 3(3),
      239–249.
    Day, G. S. (1969). A two-dimensional concept to brand loyalty. Journal of
      Advertising Research, 9(September), 29-35.
    Darden,W. R., Reynold, S., & Fred, D. (1971). Shopping orientations and product
      usage rate. Journal of Marketing Research, 8 (November), 505-508.
    Deighton, J., & Kent, G. (1995). Marketing and seduction: Building
      exchange relationships by managing social consensus. Journal of Consumer
      Research, 21(March), 660–676.
    Deci, E. L. (1975). Intrinsic Motivation, New York: Plemun Press.
    Diesng, P. (1962). Reason in society: Five types of decisions and their social
      conditions, Urbana, IL: University of Illinois Press.
    Dodds, W. B., & Kent, B. M. (1985). The effect of brand and price information on
      subjective product evaluations. Advances in ConsumerResearch, 12, 87–90.
    Espinoza, M. M. (1999). Assessing the cross-culture applicability of a
      service quality measurement: A comparative study between Quebec and
      Peru. International Journal of Service Industry Management, 10(5), 449.
    Fallon, C. (1971). Value analysis to improve productivity, New York: Willey.
    Forseter, M. (2000). The roper starch report, Chain Store Age, (April), S36.
    Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error, Journal of marketing research, 18(1) , 39.
    Fornell, C. (1992). A national customer satisfaction barometer: The swedish
      experience. The Journal of Marketing, 56(1), 6-21.
    Frankena, W. (1962). Ethics and value, In D. D. Runes (Eds.), Dictionary of Philosophy (pp. 98-100, 330-1.), Totowa, NJ: Littlefield, Adams & Co.
      ─ (1967). Value and valuation, In P. Edwards(Eds.), The Encyclopedia of
      Philosophy(pp. 229-32), 8, New York: The Macmillan Company.
    Fromm, E. (1941). Escape from Freedom, Oxford: Farrar.
    Frondizi, R. (1971). What is value? An introduction to axiology, Second Edition,
      La Salle, IL: Open Court Publishing Company.
    Gale, B. T. (1994). Managing customer value: Creating quality and service that
      customers can see, New York :The Free Press.
    Gob é, M. (2001). Emotional branding: The new paradigm for connecting brands
      to people. New York: llworth Press .
    Gorn, G. J., Amitava C., Tracey Y., & Darren W. D. (1997). Effects of color as an
      executional cue in advertising: They are in the shade. Management Science,
      43(10), 1387–1400.
    Gummesson, E. (1998). Implementation requires a relationship marketing
      paradigm. Journal of Academy of Marketing Science, 26(3), 242–249.
    Hartman, R. S. (1967). The structure of values: Foundation of scientific axiology,
      Carbondale, IL:Southern Illinos University Press.
    Hall, E. W. (1961). Our knowledge of fact and value, Chapel Hill, NC: The
      University of North Carolina Press.
    Hartman, R. S. (1967). The structure of values: Foundation of scientific axiology,
      Carbondale, IL: Southern Illinos University Press.
    Hilliard, A. L. (1950). The forms of value: The extention of hedonistic axiology, New York: Columbia University Press.
    Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of
      consumption: consumer fantasies, feelings, and fun. Journal of Consumer
      Research 9 (2) : 132 -140 . 
    Holbrook, M. B., & Kim P. C. (1985). Quality and value in the consumption
      experience: Phaedrus rides again, In Perceived quality: How consumers
      view stores and merchandise (pp. 31–57), Jacob Jacoby and Jerry C. Olson
      (Eds.), Lexington, MA: Lexington Books
    Holbrook, M. B. (1994). The nature of customer value: An axiology of services
      in the consumption experience(pp. 21–71), In Service quality: New directions in
      theory and practice, Roland T. Rust and Richard L. Oliver, (Eds.), Newbury
      Park, CA: Sage.
    Huizinga, J. (1955). Homo ludens: A study of the play element in Culture.mBoston,
      MA: The Beacon Press.
    Hui,C.H., & Triandis, H. C. (1985). Measurement in cross-culture psychology: A review and comparison of strategies. Journal of Education Psychology,16, 131-152.
    Hyde, L. (1983). The Gift: Imagination and the Erotic Life of Property, New York: Vintage.
    Jacoby, & Kyner, (1973). Brand loyalty versus repeat purchasing. Journal of
      Marketing Research, 10(Februrary),1-9.
    Jacoby, Jacob, & Robert, W. C. (1978). Brand loyalty: Measurement and
      management. New York : John Wiley.
    Jöreskog, K. G. (1971). Simultaneous factor analysis in several 
      populations. Psychometrika,36, 409-426.
    Jones, T. O., Earl, W., & Sasser, J. R. (1995) Why satisfied customer defect? Harvard
      Business Review (Nov-Dec), 88-99.
    Keller, K. L. (1987). Memory factors in advertising: The effects of advertising
      retrieval cues on brand evaluations. Journal of Consumer Research, 14
      (December), 316–33.
    Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based
      brand equity. Journal of Marketing, 57 (January),1–22.
    Keng, C. J., Huang, T. L., Zheng L.J. & Maxwell, K. H. (2007).Modeling service
      encounters and customer experiential value in retailing-An empirical
      investigation of shopping mall customers in Taiwan. International Journal of
      Service Industry Management ,18(4), 349-367.
    Lamont, W.D. (1955). The value judgement, Westport, CT: Greenwood Press.
    Laudan, L. (1977). Process and its problems: Towards a theory of scientific
      growth, Berkeley, CA: University of California Press.
    Lamont,W. D. (1955). The value judgement, Westport, CT: Greenwood Press.
    Levitt, T. (1960). Marketing myopia, Harvard Business Review,
      38,(July-August), 24-47.
    Lewis, C.I. (1946). An analysis of knowledge and valuation, La Salle, IL: Open Court.
    Lee, H. N. (1957). The meaning of intrinsic value, In R. Lepley(Eds.), The
      Language of Value, New York: Columbia University Press,178-96.
    Lia, Z. & Bernd, H. S. (2010). Using the brand experience scale to
      profile consumers and predict consumer behavior. Brand Mangement,
      17(February), 532-540.
    Lindstrom, M. (2005). Brand sense: Build powerful rands through touch, taste,
      smell, sight, and sound. New York: The Free Press .
    Loring, L. M. (1966). Two kinds of values, New York: The Humanities Press.
    Luce, R. D. & Raiffa, H. (1957). Games and decisions, New York:Wiley.
    Mathwick, C., Malhotra, N., Rigdon, E. (2001). Experiential value:Conceptualization,
      measurement and application in the catalog and internet shopping
      environment. Journal of Retailing, 77: 39-56.
    Mano, Haim, & Richard, L. O. (1993). Assessing the dimensionality and
      structure of the consumption experience: Evaluation, feeling and satisfaction.
      Journal of Consumer Research, 20, 451–466.
    Mandel, Naomi, & Eric J. J. (2002). When web pages influence choice:
      Effects of visual primes on experts and novices. Journal of Consumer Research,
      29 (September), 235–45.
    Meredith, W. (1993). Measurement invariance, factor analysis & factorial invariance.
      Psychometrika, 58, 523-543.
    Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent, and
      repurchase behavior: Investigating the moderating effect of customer
      characteristics. Journal of Marketing Research, 38(1), 131-142.
    Moschis, G. P. (1976). Shopping orientations and consumer uses of information.
      Journal of Retailing, 52(2), 61.
    Morrison, S. & Crane, F. (2007). Building the ervice brand by creating and
      managing an motional brand experience. Journal of Brand Management, 14(5)
      , 410 -421.
    Moore, W. (1957). The language of values, In R Lepley(Eds.), The Language of
      Value(pp.9-28), New York: Columbia University Press.
    Morris, C. (1956). Varieties of human value, Chicago, IL: The University of
      Chicago Press.
      ─ (1964) Signification and significance, Cambridge, MA: The MIT Press.
    Mukerjee, R. (1964). The dimension of values, London: George Allen &
      Unwin.
    Murali, C., Kristin R., Stephen S. T., & Rajdeep G., (2007). Satisfaction Strength and
      customer loyalty. Journal of Marketing Research, 44 (February), 153–63.
    Nozick R. (1981). Philosophical explanation, Cambridge, MA: Harvard
      University Press.
    Nunnally, J. C. (1978). Psychometric theory (2nd Eds.). New York.
    Oliver, R. L. (1980). A cognitive model of the antecedents and consequences
      of satisfaction decisions. Journal of Marketing Research, 17 (November),
      460–69.
    Oliver, R. L. (1981). Measurement and evaluation of satisfaction process in
      retailing setting. Journal of Retailing, 57, 25-48
    Oliver (1989). Processing of the satisfaction response in consumption: A suggested
      framework and research propositions. Journal of Consumer Satisfaction.
      Dissatisfaction and Complaining Behavior. 2, i-16.
    Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the
      satisfaction response. Journal of Consumer Research, 20(December), 418-30.
    Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer.
      Boston: McGraw-Hill.
    Oliver, R. (1999). Value as excellence in the consumption experience, In Customer
      Value, a framework for analysis and research (pp.43–62), Morris Holbrook,
      (Eds.), London and New York: Routledge.
    Oliver, R. L.Whence consumer loyalty? (1999). Journal of Marking, (63), 33-44.
    Olson, J. C., & Philip D. (1979). Disconfirmation of consumer expectations
      through product trial. Journal of Applied Psychology, 64 (April), 179-89.
    Olson, J. C. (1981). What is an esthetic response? In Symbolic Consumer
      Behavior( pp. 71–74), Elizabeth C. Hirschman and Morris B. Holbrook, (Eds).
      Ann Arbor, NY: Association for Consumer Research.
    Osborne, H.(1993). Foundations of the philosophy of value, Cambridge, UK: Cambridge University Press.

    Parsons, T. (1937). The structure of social action, 1,New York: The Free Press.
    Parker, D. H. (1957). The philosophy of value, Ann Arbor, MI:The Measurment of
      Meaning, Urbana, IL: University of Michigan Press.
    Perry, R. B. (1954). Realms of value, Cambridge, MA: MA: Harvard University Press.
    Pepper, S. C. (1958). The sources of value, Berkeley, CA: University of California
      Press.
    Pettit, P. (1983). The possibility of aesthetic realism, In E. Schaper(Eds.) pleasure,
      preference and value: Studies in philosophical aesthetics, New York: Cambridge
      University Press, 17-38.
    Peterson, R. A. (1995). Relationship marketing and the consumer. Journal of the
      Academy of Marketing Science, 23(4), 278-281
    Petrick, J. F., Morais, D. D., & Norman, W. C.(2001). An examination of the
      determinants of entertainment vacationers’ intentions to revisit. Journal of
      Travel Research, 40, 41-48.
    Pine II , J. B. & Gilmore , J. H. (1999). The experience economy: Work is
      theatre and every business a stage. Cambridge, MA: Harvard Business School
      Press .
    Reise, S. P.,Widaman, K. F., & Pugh, R. H. (1993). Confirmatory factor analysis
      and item response theory: Two approaches for exploring measurement
      invariance. Psychological Bulletin, 114, 552-566.
    Reicheld, F. (1996). The loyalty effect: The hidden force behind growth,
      profits, and lasting value. Boston: Harvard Business School Press.
    Riesman, D. (1950). The lonesly crowd, New Haven, CT: Yale University Press.
    Rokeach, M. (1973). The nature of human values, New York: The Free Press.
    Schmitt, B. H. (1999). Experiential marketing: How to get customers to sense,
      feel, think, act, relate to your company and brands. Simon & Schuster.
    Schmitt, B. H., & Rogers, D. L. (Eds.) (2008). Handbook on brand and
      experience management. Cheltenham, UK and Northampton, MA: Edward
      Elgar .
    Sheth, J. N. (1983). Affect, behavioral intension, and buying behavior as a function
      of evaluative believes. Insight in Consumer and Marketing Behavior, 5, 88-95.
    Siegel, Eli. (1981). Self and world. New York: Definition Press.
    Smith, S., & Milligan, A. (2002). Uncommon ractice: People who deliver a
      great brand experience. Cambridge, UK: Pearson Education.
    Spiegelman, P. (2000). Live customer interaction and the internet join in
      internation. Direct Marketing, (August), 38–41.
    Stone, G. P. (1954). City and urban identification: Observations on the social
      psychology of city life. American Journal of Sociology, 60(July), 39-40
      University of Chicago.
    Taylor, P. W. (1961). Normative Discourse, Englewood Cliffs, NJ: Prentice- Hall.
    Tauber, E. M. (1972). Why do people shop? Journal of Marketing, 36
      (October), 46-49.
    Tatsuoka, M. M. (1988). Multivariate analysis:Technigues for educational
      research. New York:Macmillian.
    Thurstone, L. L. (1947). Mutiple factor analysis. Chicago,IL:University of
      Chicago Press.
    Tse, D. K. & Wilton, P. C. (1988). Models of consumer satisfaction formation: An
      extension. Journal of Marketing Research, 15(5), 204-212.
    Tucker, W.T. (1964).The development of brand loyalty. Journal of Marketing
      Research, 1(August), 32-35.
    Unger, L. S., & Jerome, B. K. (1983). On the meaning of leisure: An
      investigation of some determinants of the subjective experience. Journal of
      Consumer Research, 9(March), 381-392.
    Veryzer, R. W. (1993). Aesthetic response and the influence of design
      principles on product preferences(pp. 224-228), In Advances in Consumer
      Research, 20, Association for Consumer Research.
    Veryzer, R. W. & Wesley, H. (1998).The influence of unity and
      prototypicality on aesthetic responses to new product designs. Journal of
      Consumer Research, 24 (March), 374-94.
    Von, W., Georg, H., (1963).The varieties of goodness, London: Routledge & Kegan
      Paul.
    Weiner, B. (1986). An attributional theory of motivation and emotion, New
      York: Springer.
    Weiner, B. (1986), Dan R., & David L. (1979).The cognition-emotion process in
      achievement-related contexts. Journal of Personality and Social Psycholog,.
      37(July), 1211-1220.
    Westbrook, R. A., & Black, W. C., (1985). A motivation-based shopper typology.
      Journal of Retailing, 61(1), 78.
    Westbrook, R, A, (1987). Product/Consumption-based affective responses
      and postpurchase processes. Journal of Marketing Research, 24 (August),
      258-270.
    Westbrook, R. A, & Oliver, R. L. (1991). The dimensionality of
      consumption emotion pattems and consumer satisfaction. Journal of Consumer
      Research, 18 (June) .
    Widaman, Pugh. (1993). Confirmatory factor analysis and item response theory: Two
      approaches for exploring measurement invariance.Psychological bulletin, 114
      (3), 552.
    Woodruff, R. B., Schumann, D. W., & Gardial, S .F.(1993). Understanding value and
      satisfaction from the customer’s point of view. Survey of Business, 29, 33-40.
    Woodruff, R. B., & Gardial, S. F.(1996). Know your customer:
      New approaches to understanding customer value and satisfaction,
      Cambridge, MA: Blackwell.
    Woodruff, R. B. (1997). Consumer value: The next source for competitve
      advantage. Journal of the Academy of Marketing Science, 25(Spring), 139-153.
    Yadav, M. S., & Kent B. M. (1993). How buyers perceive savings in a
      bundle price: An examination of a bundle’s transaction value. Journal of
      Marketing Research, 30(August), 350–358.
    Yi, Y. (1989). A critical review of consumer satisfaction. In Review of
      Marketing,1990. ed. Valarie A. Zeithaml, Chicago: American Marketing
      Association,68-123.
    Yoo, B., & Donthu, N. (2001) Developing and validating a multidimensional
      consumer-based brand equity scale. Journal of Business Research, 52.
    Zeithaml, V. A., L.L. Berry, and A. Parasuraman(1996).The behavioral consequences
      of services quality.Journal of Marketing ,60(2), pp.31-46.
    Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A
      means-end model and synthesis of evidence. Journal of Marketing, 52(July),
      2–22.
    Zimmermann, H. J.(1986). Fuzzy set theory and its applications, Kluwer-Nijhoff
      Publishing, Boston.
    口試委員
  • 吳基逞 - 召集委員
  • 黃北豪 - 委員
  • 黃明新 - 指導教授
  • 口試日期 2011-06-17 繳交日期 2011-06-23

    [回到前頁查詢結果 | 重新搜尋]


    如有任何問題請與論文審查小組聯繫