參考文獻 |
(一)中文文獻 胡德中、馬黛,「由承銷價低估、市價高估與股權結構觀點分析最適釋股策略與IPO折價」,中央研究院經濟研究所經濟論文,民國九十三年。 陳軒基、葉秀娟與陳右超,「承銷商與折價程度:台灣初次上市櫃股票之實證分析(1980~2000)」,證券市場發展季刊,14 卷,4 期,175-198頁,民國九十四年。 盧正壽、劉維琪,「在初次上市股票市場發射『低價發行訊號』之探討」,現代財務論壇學術研討會,民國九十四年。 (二)英文文獻 Aaker, David A. (1996), Building strong brands. New York: Free Press. Anderson, E. W., Fornell, C., and Mazvancheryl, S. K. (2004), “Customer satisfaction and shareholder value,” Journal of Marketing, 68 (4), 172-185. Baker, N. R. and Freeland, J. (1975), “Recent advances in R&D benefit measurement and project selection methods,” Management Science, 21(10), 1164-1175. Baron, D. P. (1982), “A Model of the Demand for Investment Banking Advising and Distribution Services for New Issues,” Journal of Finance, 37 (4), 955-976. Beatty, R. P. and Ritter, J. R. (1986), “Investment Banking, Reputation, and the Underpricing of Initial Public Offerings,” Journal of Financial Economics, 15 (1-2), 213-232. Benzion, U. (1978), “Investment Aspect of Nonproduction Expenditures - Empirical-Test,” Journal of Economics and Business, 30 (3), 224-229. Bissel, john (1994), What’s in a Brand Name? Nothing Inherent to Start, Brand-Week, 7 February, 16. Boulding, William, Lee, Eunkyu, and Staelin, Richard (1994), “Mastering the Mix - Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation,” Journal of Marketing Research, 31 (3), U325-U325. Brau, J. C. and Fawcett, S. E. (2006), “Initial public offerings: An analysis of theory and practice,” Journal of Finance, 61 (1), 399-436. Bromiley, P., Navarro, P., and Sottile, P. (2008), “Strategic business cycle management and organizational performance: a great unexplored research stream,” Strategic Organization, 6 (2), 207-219. Carter, R. and Manaster, S. (1990), “Initial Public Offerings and Underwriter Reputation,” Journal of Finance, 45 (4), 1045-1067. Carter, R. B., Dark, Frederick H., and Singh, Ajay K. (1998), “Underwriter reputation, initial returns, and the long-run performance of IPO stocks,” Journal of Finance, 53 (1), 285-311. Chalk, A. J. and Peavy, J. W. (1987), “Initial public offerings: daily returns, offering types and the price effect,” Financial Analysts Journal, 43 (5) 65-69. Chan, Kalok L., Wang, Junbo B., and Wei, K. C. J. (2004), “Underpricing and long-term performance of IPOs in China,” Journal of Corporate Finance, 10 (3), 409-430. Chan, L. K. C., Lakonishok, J., and Sougiannis, T. (2001), “The stock market valuation of research and development expenditures,” Journal of Finance, 56 (6), 2431-2456. Chemmanur, T. and Yan, A. (2009), “Product market advertising and new equity issues,” Journal of Financial Economics, 92 (1), 40-65. Chemmanur, T. J. (1993), “The Pricing of Initial Public Offerings - a Dynamic-Model with Information Production,” Journal of Finance, 48 (1), 285-304. Chen, G., Firth, M., and Krishnan, G.V. (2001), “Earnings forecast errors in IPO prospectuses and their associations with initial stock returns,” Journal of Multinational Financial Management, 11 (2), 225-240. Chen, Ming-Chi, Peng, Chi-Lu, Shyu So-De, and Zeng Jhih-Hong (2011), “Market States and the Effect on Equity REIT Returns due to Changes in Monetary Policy Stance,” The Journal of Real Estate Finance and Economics, 1-19. Chen, M. L. (2004), “The effects of advertising on retail price competition under vertical restraint - A Japanese case,” Journal of Business Research, 57 (3), 277-283. Cooper, Rober G. and Elko J. Kleinschmidt (1990), New Product : The Key Factors in success, Chicago: American Marketing Association. Crawford, C. Merle (1996), New Products Management, 5th ed, Homewood, Illions : Richard D. Irwin. Doyle, P. (2000), “Value-based marketing,” Journal of Strategic Marketing, 8 (4), 299-311. Durand, R. B., Simon, M., and Szimayer, A. (2009), “Anger, sadness and bear markets,” Applied Financial Economics, 19 (5), 357-369. Erickson, G. and Jacobson, R. (1992), “Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising,” Management Science, 38 (9), 1264-1279. Fehle, F., Tsyplakov, S., and Zdorovtsov, V. (2005), “Can companies influence investor behaviour through advertising? Super bowl commercials and stock returns,” European Financial Management, 11 (5), 625-647. Gao, Y. (2010), “What comprises IPO initial returns: Evidence from the Chinese market,” Pacific-Basin Finance Journal, 18 (1), 77-89. Garfinkel, J. A. (1993), “Ipo Underpricing, Insider Selling and Subsequent Equity Offerings - Is Underpricing a Signal of Quality,” Financial Management, 22 (1), 74-83. Gatignon, H. (1984), “Competition as a Moderator of the Effect of Advertising on Sales,” Journal of Marketing Research, 21 (4), 387-398. Gompers, P. A. (1996), “Grandstanding in the venture capital industry,” Journal of Financial Economics, 42 (1), 133-156. Graham, R. C. and Frankenberger, K. D. (2011), “The Earnings Effects of Marketing Communication Expenditures during Recessions,” Journal of Advertising, 40 (2), 5-24. Gruca, T. S. and Rego, L. L. (2005), “Customer satisfaction, cash flow, and shareholder value,” Journal of Marketing, 69 (3), 115-130. Gupta, S., Lehmann, D. R., and Stuart, J. A. (2004), “Valuing customers,” Journal of Marketing Research, 41 (1), 7-18. Heeley, M. B., Matusik, S. F., and Jain, N. (2007), “Innovation, appropriability, and the underpricing of initial public offerings,” Academy of Management Journal, 50 (1), 209-225. Ho, Y. K., Xu, Z., and Yap, C. M. (2004), “R&D investment and systematic risk,” Accounting and Finance, 44 (3), 393-418. Joshi, A. M. and Hanssens, D. M. (2009), “Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?",” Marketing Science, 28 (2), 239-250. Keller, K. L.andLehmann, D. R. (2006), “Brands and branding: Research findings and future priorities,” Marketing Science, 25 (6), 740-759. Kim, Kenneth A. and Nofsinger, J. R. (2003), “The behavior and performance of individual investors in Japan,” Pacific Basin Finance Journal, 11, 1-22. Kothari, SP, Laguerre, T.E., and Leone, A.J. (2002), “Capitalization versus expensing: Evidence on the uncertainty of future earnings from capital expenditures versus R&D outlays,” Review of accounting Studies, 7 (4), 355-382. Lamb, Charles W., Jr., Joseph F. Hair, Jr., and Cral McDaniel (2007), Marketing, Student ed., Cincinnati, Ohio: South-Western College Publishing. Lee, J. S. (2008), “A study of the factor of Taiwan IPO: quantile regression,” Review of Securities and Futures Markets, 20 (1), 47-100. Lee, P. J., Taylor, S. L., and Walter, T. S. (1996), “Australian IPO pricing in the short and long run,” Journal of Banking & Finance, 20 (7), 1189-1210. Lee, W. Y., Jiang, C. X., and Indro, D. C. (2002), “Stock market volatility, excess returns, and the role of investor sentiment,” Journal of Banking & Finance, 26 (12), 2277-2299. Ljungqvist, Alexander and Wilhelm, William J. (2005), “Does prospect theory explain IPO market behavior ?,” Journal of Finance, 60 (4), 1759-1790. Logue, D. E. (1973), “On the pricing of unseasoned equity issues: 1965–1969,” Journal of Financial and Quantitative Analysis, 8 (01), 91-103. Loughran, T. and Ritter, J. (2004), “Why has IPO underpricing changed over time?.” Review of Financial Studies, 33(3), 5-37. Loughran, T. and Ritter, J. R. (2002), “Why don't issuers get upset about leaving money on the table in IPOs?,” Review of Financial Studies, 15 (2), 413-443. Luo, X. M. (2008), “When marketing strategy first meets Wall Street: Marketing spendings and firms' initial public offerings,” Journal of Marketing, 72 (5), 98-109. Luo, X. M. and Donthu, N. (2006), “Marketing's credibility: A longitudinal investigation of marketing communication productivity and shareholder value,” Journal of Marketing, 70 (4), 70-91. Machleit, K. A., Allen, C. T., and Madden, T. J. (1993), “The Mature Brand and Brand Interest - an Alternative Consequence of Ad-Evoked Affect,” Journal of Marketing, 57 (4), 72-82. Mansfield, E. (1969), “Industrial Research and Development - Characteristics, Costs, and Diffusion of Results,” American Economic Review, 59 (2), 65-71. Mansfield, E., Schwartz, M., and Wagner, S. (1981), “Imitation costs and patents: an empirical study,” The Economic Journal, 91 (364), 907-918. McAlister, L., Srinivasan, R., and Kim, M. (2007), “Advertising, research and development, and systematic risk of the firm,” Journal of Marketing, 71 (1), 35-48. Mizik, N. and Jacobson, R. (2008), “The financial valueimpact of perceptual brand attributes,” Journal of Marketing Research, 45 (1), 15-32. Navarro, P. (2009), “Recession-proofing your organization,” Sloan Management Review, 50 (3), 44-51. Pagan, A. R. and Sossounov, K. A. (2003), “A simple framework for analysing bull and bear markets,” Journal of Applied Econometrics, 18 (1), 23-46. Pauwels, K., Silva-Risso, J., Srinivasan, S., and Hanssens, D. M. (2004), “New products, sales promotions, and firm value: The case of the automobile industry,” Journal of Marketing, 68 (4), 142-156. Peng, C.L., Chen, Miao-Ling, Shyu, So-De, and Wei, An-Pin (2011), “When is money likely to be smart? Evidence from mutual fund investors in Taiwan.” Investment Analysts Journal, 73, 13-25. Rickwood, C. and White, L. (2009), “Pre-purchase decision-making for a complex service: retirement planning,” Journal of Services Marketing, 23 (2-3), 145-152. Ritter, J. R. (1984), “The" hot issue" market of 1980,” Journal of Business, 57(2), 215-240. Ritter, J. R. and Welch, I. (2002), “A review of IPO activity, pricing, and allocations,” Journal of Finance, 57 (4), 1795-1828. Rock, K. (1986), “Why New Issues Are Underpriced,” Journal of Financial Economics, 15 (1-2), 187-212. Rust, R. T., Ambler, T., Carpenter, G. S., Kumar, V., and Srivastava, R. K. (2004), “Measuring marketing productivity: Current knowledge and future directions,” Journal of Marketing, 68 (4), 76-89. Shah, S. Z. A. and Akbar, S. (2008), “Valuerelevance of advertising expenditure: A review of the literature,” International Journal of Management Reviews, 10 (4), 301-325. Srivastava, R. K., Shervani, T. A., and Fahey, L. (1998), “Market-based assets and shareholder value: A framework for analysis,” Journal of Marketing, 62 (1), 2-18. Steenkamp, J. B. E. M. and Fang, E. (2011), “The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from US Companies Spanning Three Decades,” Marketing Science, 30 (4), 628-645. Stevens, Greg A. and Burley, James (1997), “3,000 raw ideas= 1 commercial success,” Research-Technology Management, 40 (3), 16-27. Su, D. (2004), “Adverse-selection versus signaling: evidence from the pricing of Chinese IPOs,” Journal of Economics and Business, 56 (1), 1-19. Teece, D. J. (1998), “Capturing valuefrom knowledge assets: The new economy, markets for know-how, and intangible assets,” California Management Review, 40 (3), 55-79. Tetlock, P. C. (2007), “Giving content to investor sentiment: The role of media in the stock market,” Journal of Finance, 62 (3), 1139-1168. Tinic, S. M. (1988), “Anatomy of initial public offerings of common stock,” Journal of Finance, 43 (4), 789-822. Welch, I. (1989), “Seasoned Offerings, Imitation Costs, and the Underpricing of Initial Public Offerings,” Journal of Finance, 44 (2), 421-449. Xu, M. and Zhang, C. (2004), “The explanatory power of R&D for the cross-section of stock returns: Japan 1985–2000,” Pacific-Basin Finance Journal, 12 (3), 245-269. |