博碩士論文 etd-0626117-134032 詳細資訊


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姓名 劉金興(Kim-Heng Low) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 105學年第2學期
論文名稱(中) 行動應用程式市場普及程度之實證分析研究:以遊戲與娛樂程式為例
論文名稱(英) An Empirical Analysis On IOS App Popularity:Game & Entertainment App
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    摘要(中) 在未來的2020年,遊戲app的市場逐漸擴大。本篇論文的研究對象為蘋果公司的遊戲行動應用程式。回顧研究文獻,有關學者研究app名字長度會影響進入app前25排行榜;跨過此門檻的app留在榜單的機率有明顯的提高。所以我們的研究問題將參考過去學者的研究,並注重在研究app特性:如app容量、系統相容性,提供多少語言版本,app名字長度等因素。觀察遊戲app進入前25排名榜和進入30萬世界排名的特性。
    透過分層隨機抽樣的方式,筆者從App Store的資料庫按照各類別對整體的比例抽出1,194個app,然後將抽得樣本綜合成二大種類,為主要分析方式—羅吉斯回歸的虛擬變數。從敘述統計觀察資料,觀察個類別變數的平均邊際效果、顯著情況。筆者的研究呼應過去學者的研究,發現提供程式內購買,app容量,更新頻率均會增加app跨入25排行榜的機率。
    筆者能相信研究結果對學術上有幫助以外,對遊戲app開發者也有實務意涵;讓開發者能利用這些數據對準特性便以開發。
    摘要(英) The mobile app market is expected to grow $108 billion, App Store already become a huge digital platform where hundreds of million users download use a mobile applications(apps) every day. This paper is focus on game in the App Store market and examines how app name length, app size, app language and other app-specific characteristics affects the probability of apps crossing the top 25 ranking.
    By stratified random sampling approach,1,194 app were semi-manually select from the Apple Store database .We collect two categories from 24 categories on App Store as our variable. Data gathered base on the proportional number of each app category separately to total app.We use the logistic regression analysis to determine the relationship between these app specific and the app crossing the top ranking base on gaming categories.
    關鍵字(中)
  • App Store 行銷
  • 羅吉斯回歸的交互作用
  • 遊戲
  • App Store 排行榜
  • 關鍵字(英)
  • App ranking analysis
  • logistic regression analysis
  • App Store Ranking
  • App Store Marketing
  • 論文目次 博碩士論文授權書 i
    誌謝 ii
    摘要 iii
    Abstract iv
    1.緒論. 1
    1.1研究背景與動機 1
    1.2研究問題 3
    2.文獻回顧 4
    2.1 App市場的趨勢 4
    2.2 Apple Store 排名演算法 6
    2.3 遊戲分級 7
    2.4 Youtube影片分享網站 10
    2.5 程式內購買行為 11
    2.6 App名字長度 12
    3.研究方法 14
    3.1資料來源 14
    3.2分析工具 21
    4.研究結果 22
    4.1敘述統計及樣本概括 22
    4.2進入世界排行榜結果 24
    4.3進入國家前25排行榜結果 26
    4.4 app存活在架上結果 28
    5.研究結論與建議 30
    5.1 研究結論 30
    5.2研究建議與未來方向 31
    參考文獻 33
    參考文獻 1. 中文文獻
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    Phillips, J. G., Butt, S., & Blaszczynski, A. (2006). Personality and self-reported use of mobile phones for games. CyberPsychology & Behavior, 9(6), 753-758.
    Tian, Y., Nagappan, M., Lo, D., & Hassan, A. E. (2015, September). What are the characteristics of high-rated apps? a case study on free android applications. In Software Maintenance and Evolution (ICSME), 2015 IEEE International Conference on (pp. 301-310). IEEE.
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    3. 相關網站
    硬塞報童(2011).閒聊蘋果 App Store 排行榜的規則,Website
    https://www.inside.com.tw/2011/04/22/the-ranking-algorithm-changes
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    Website:
    http://funiphone.pixnet.net/blog/post/38974943
    Alexandra (2016).了解 2016 年影响游戏应用表现的主要趋势及应用.Website:
    https://www.appannie.com/cn/insights/market-data/gaming-apps-maintain-revenue-stronghold/
    App Store(2016). App Store 审核指南.Website:
    https://developer.apple.com/library/content/documentation/LanguagesUtilities/Conceptual/iTunesConnect_Guide/Chapters/ChangingAppMetadata.html#//apple_ref/doc/uid/TP40011225-CH3-SW19
    科技報橘a(2016). App Annie 報告:中國超越美國,給 iOS App Store 貢獻了最多收入.Website:
    https://buzzorange.com/techorange/2016/10/24/app-store-in-china/
    科技報橘b(2016).蘋果開放 App 廠商付費刷榜,跟流氓收保護費有 87 分像.Website:
    https://buzzorange.com/techorange/2016/09/30/ios-appstore-asm/
    科技新報a(2016). App Store 與 Google Play 發表 2016 年度最佳 App.Website:
    http://technews.tw/2016/12/08/ios-android-best-app-2016/
    科技新報b(2016).App Store 為開發者帶來 700 億美元累計收入,賺錢能力遠勝 Google Play. Website:
    https://technews.tw/2017/06/02/app-store-mints-more-1-million-publishers-than-google-play/
    Adjust(2014),Zombie app definition,a look at the apple app store in july 2014.Website:
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    Apple developer(2016),Viewing and Changing Your App’s Metadata.Website:
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    Randy Nelson (2015). “Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year.Website:
    https://techcrunch.com/2015/01/30/zombie-apps-on-the-rise-83-of-apps-not-on-top-lists-up-from-74-last-year/
    Randy Nelson (2016). More Than 25% of Top iOS Apps Will Soon Need to Change Their Names.Website:
    https://sensortower.com/blog/new-app-name-length-rules
    Randy Nelson (2016).App Store Purge: 51% of Apps Still Haven't Been Updated in More Than a Year.Website:
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    Randy Nelson (2016).Worldwide iOS App Store App Removals Increased 238% in October.Website:
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    Sullivan, M.(2014).Why do iOS users buy more stuff than Android users? Because
    they have more money.Website
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    口試委員
  • 黃明新 - 召集委員
  • 楊淯程 - 委員
  • 佘健源 - 指導教授
  • 口試日期 2017-07-03 繳交日期 2017-07-27

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