古代豬又名「烏金」，象徵財富、多子多孫、開枝散葉。早期年代，養豬產業的產值在台灣農業中名列前茅。小時候生長在屏東林邊農村，除綠油油稻田與黑珍珠蓮霧外，毛豬更是我難忘的回憶，也是我深厚情感所在。
本研究以毛豬為探討對象，除了向台灣牧農業者長久以來飼養的辛苦致意外，並期對台灣農牧產業的發展有所貢獻。本研究首先探討毛豬產業的發展，包括1997年外來口蹄疫侵襲導致農民痛失大量愛豬、開放美萊豬進口及因烏俄戰爭所衍生的原物料（黃豆、玉米）大幅度上漲等，然後檢視毛豬產銷結構現狀，以及相關問題的改善方案，如導入數位轉型、發展精緻農業、透過多角化提升附加價值，及進行期貨證劵金融交易與國際接軌可行性分析等，期提升台灣豬品牌之價值，經由「營養、美味、衛生、安全」之策略，達到行銷全球的目標。
本研究使用個案研究法與深度訪談法，並輔以次級資料分析法，訪談對象包括東林牧場實際經營者洪先生、中央禽產會、高雄肉品市場、零售市場豬肉商、證劵公司高階主管等專業人士及消費者等；依不同領域，針對不同研究目的，進行分析比較。實證結果顯示，創新、數位轉型與農業自動機械化、發展精緻農業、自創台灣品牌及政府政策支持，是毛豬產業生存的主要基礎，農民不能僅依據過往的飼養做法進行簡易產銷行為，必須擁有創新轉型的心態來從事相關的產銷行法，方能打造一個永續健全發展的豬產業生態圈，進而開拓國際市場。

In ancient times, the pig was also called "Wujin", symbolizing wealth, having many children and grandchildren, and spreading branches and leaves. In the early years, the output value of the pig industry ranked among the top in Taiwan's agriculture. When I was a child, I grew up in the forest-side countryside of Pingtung. In addition to the green rice fields and black pearl lotus mist, the woolly pig was an unforgettable memory of my childhood and a place of deep emotion for me.
This study takes woolly pigs as the object of study. In addition to paying tribute to the long-term hard work of Taiwanese livestock farmers, it also hopes to contribute to the development of Taiwan's agricultural and animal husbandry industry. This study first discusses the development of the pig industry, including the invasion of foot-and-mouth disease in 1997, which caused farmers to lose a large number of beloved pigs, the opening up of the import of Myrai pigs, and the substantial increase in raw materials (soybeans, corn) derived from the Ukraine-Russia war, etc., and then examines The current situation of the pig production and sales structure, as well as improvement plans for related issues, such as introducing digital transformation, developing precision agriculture, increasing added value through diversification, and analyzing the feasibility of integrating with international standards through futures and securities financial transactions, etc., in the hope of improving Taiwan's pig brand The value is achieved through the strategy of "nutrition, deliciousness, hygiene and safety" to achieve the goal of global marketing.
This research uses case study method and in-depth interview method, supplemented by secondary data analysis method. The interviewees include Mr. Hong, the actual operator of Donglin Ranch, the Central Poultry Association, Kaohsiung Meat Market, retail market pork dealers, and securities companies Professionals such as senior executives and consumers, etc.; analyze and compare according to different fields and for different research purposes. Empirical results show that innovation, digital transformation and agricultural automatic mechanization, the development of refined agriculture, self-created Taiwanese brands and government policy support are the main foundations for the survival of the wool pig industry. Farmers cannot simply rely on past breeding practices to conduct simple production and marketing activities, but must have innovation Only by engaging in related production and marketing activities with a transformed mentality can we create a sustainable and sound development of the pig industry ecosystem and then explore the international market.

論文審定書 i
誌　謝 ii
摘　要 iii
Abstract iv
目　錄 vi
圖　次 viii
表　次 ix
第壹章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 2
第三節　研究流程 4
第貳章　文獻探討 6
第一節　養豬產業現況分析 6
第二節　產業競爭與五力分析 9
第三節　豬轉型與數位轉型策略 12
第四節　多角化經營模式分析 17
第五節　期貨金融交易分析 19
第三章　研究方法 22
第一節　研究架構 22
第二節　研究對象 23
第三節　研究方法 23
第四章　研究發現 26
第一節　深入探討豬價格的產生 26
第二節　檢視養豬產業轉型與數位轉型後差異性分析 29
第三節　危害分析與重要控制點（HACCP）理論導入與ESG概念 32
第四節　淺談未來發展毛豬產業與金融期貨交易聯結之可行性 36
第五章　結論與建議 38
第一節　研究結論 38
第二節　研究建議 40
第三節　研究限制與未來研究方向 41
參考文獻 42
附錄一　論文訪談邀請函 43
附錄二　訪談紀錄表 45
附錄三　訪談逐字稿訪談紀錄表-高階領導者-1(節錄) 50
附錄三　訪談逐字稿訪談紀錄表-高階領導者-2(節錄) 51
附錄三　訪談逐字稿訪談紀錄表-高階領導者-3(節錄) 52
附錄三　訪談逐字稿訪談紀錄表-高階領導者-4(節錄) 53
附錄三　訪談逐字稿訪談紀錄表-高階領導者-5(節錄) 54

＃環保 | 獨立特派員 https://pts.org.tw
2023年我國畜牧產銷回顧，中央畜產會《畜產報導》，2024年02月號
HACCP概論 - HACCP - 驗證中心 - 財團法人中央畜產會 https://naif.org.tw
天下雜誌
台灣畜產種原資料庫
台灣養豬統計手冊
家豬維基百科https://ZH.wikipedia.org/zh-tw
財團法人中央畜產會
農業保險3-毛豬c:/users/jqk/Downloads/13
農業部畜產行情資訊網 https://naif.org.tw
維基百科 https://buzzorange.com/techorange/2021/03/16/delta-pig-farming-automation-system/(台達電)
維基百科https://www.epochtimes.com/b5/9/11/18/n2726724.htm
維基百科豬類期貨 - 維基百科，自由的百科全書 https://wikipedia.org
網路農傳媒 https://agriharvest.tw
銘菓-Mizicor https://Mizicor.co
價格發現：公開性、權威性、原因、股指期貨，中文百科全書 https://newton.com.tw
養豬產業簡介 https://swineroc.com.tw
https://agrkb.angrin.tlrin.tlri.gov.tw/modules/icontent/icoutent/index.php？page=5195
https://www.naiforg.tw/upload/47/20240118- 171246.11537.pdf