博碩士論文 etd-0701118-110602 詳細資訊


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姓名 彭譯瑩(Yi-ying Peng) 電子郵件信箱 E-mail 資料不公開
畢業系所 企業管理學系研究所(Business Management)
畢業學位 碩士(Master) 畢業時期 106學年第2學期
論文名稱(中) 美國各州音樂類型偏好初探 一個 Pollstar 票房資料的應用
論文名稱(英) A preliminary investigation on genre preferences of popular music in different states in the U.S.: A application of Pollstar box office data
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    摘要(中) 本篇論文的研究美國流行音樂演唱會票房資料,以歌手及策展商的角度為出發點,
    探討歌手的音樂類型屬性與演出地區對於市場表現的因果關係,以了解不同音樂類型屬性
    的歌手所適合舉辦演唱會的地區,進而能夠選擇適當的地點舉辦演唱會、增加演出所帶來
    的收益。
    以 Pollstar 網站的歷史票房資料、Spotify 網站的歌手音樂類型分類、以及 Youtube 網站的歌手影音點擊數量作為資料來源,並利用演唱會市場理論模型進行分析,探討不同 音樂類型屬性的歌手在不同地區演出,演唱會平均票價變動的幅度。
    研究結果指出,音樂類型為 Blues 與 Folk 之演唱會平均票價普遍較高,音樂類型 為 Alternative、Electronic 與 Hip-Hop 之演唱會平均票價普遍較低,而音樂類型為 Country 時,在美中地區票價普遍偏低。另外,當歌手之音樂類型為 Pop 時,較不適合在 Kansas 舉辦演唱會、較適合在 Nevada 舉辦演唱會;而當歌手之音樂類型為 Rock 時,較不適合 在 Arkansas 舉辦演唱會。
    摘要(英) This thesis discusses the relationship between the genre attribute of each performer and the change of average ticket price in each state of US. The purpose of this thesis is to know how to choose a suitable venue to hold a concert to increase the concert revenue, base on the result of this analysis.
    By using the historical box office data from the Pollstar website, the genre attribute data of each performer from the Spotify website, the view count data from Youtube website, and the concert market theory model to conduct the regression analysis to observe the change of average ticket price.
    Results suggest that the average ticket price of the concert of Blues and Folk is generally higher in US concert market, the average ticket price of the concert of Alternative, Electronic and Hip-Hop is generally lower. The average ticket price of the concert of Country is generally lower in middle US. In addition, it is less suitable for concerts in Kansas, and more suitable for concerts in Nevada for the singer of genre Pop. It is less suitable for concerts in Arkansas for the singer of genre Rock.
    關鍵字(中)
  • 演唱會理論模型
  • 演唱會地點選擇
  • 流行音樂類型
  • 美國地區演唱會票房
  • 流行 音樂演唱會
  • 關鍵字(英)
  • live music performance
  • concert venue selection
  • music genre
  • concert theory model
  • box office in US
  • 論文目次 目錄
    第一章 緒論............................................................................................................................. 1
    1.1 研究動機 .............................................................................................................................................1
    1.2 研究背景 .............................................................................................................................................2
    1.3 研究問題 .............................................................................................................................................6
    第二章 文獻回顧..................................................................................................................... 7
    2.1 演唱會之特性 .....................................................................................................................................7
    2.2 音樂類型之定義 .................................................................................................................................9
    2.3 音樂偏好的改變 ...............................................................................................................................15
    2.4 歌手之網路聲浪之影響 ...................................................................................................................18
    第三章 研究方法................................................................................................................... 19
    3.1 計量模型 ...........................................................................................................................................19
    3.2 研究對象 ...........................................................................................................................................24
    3.3 資料來源及蒐集過程 .......................................................................................................................24
    3.4 變數解釋 ...........................................................................................................................................32
    第四章 研究結果................................................................................................................... 36
    4.1 敘述統計 ...........................................................................................................................................36
    4.2 迴歸分析結果 ...................................................................................................................................41
    第五章 結論與建議............................................................................................................... 74
    5.1 研究結論 ...........................................................................................................................................74
    5.2 研究限制、建議與未來方向 ...........................................................................................................74
    參考文獻....................................................................................................................................... 76
    附錄............................................................................................................................................... 82
    參考文獻 參考文獻
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    謝啟彬. (2014, 1). 到底什麼是「R&B」?. Retrieved from Chipin & Kaiya's Jazz: http://www.chipinkaiyajazz.com/2014/01/r.html
    邱文彥. (2015, 7). 你一定要看演唱會的十大理由. Retrieved from 立場新聞: https://www.thestandnews.com/culture/你一定
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  • 佘健源 - 指導教授
  • 口試日期 2018-07-25 繳交日期 2018-08-07

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