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博碩士論文 etd-0704125-143007 詳細資訊
Title page for etd-0704125-143007
論文名稱
Title
企業轉型與策略之研究:以日本環球影城及富士軟片為例
Research Regarding Corporate Transformation and Strategy: Based on Universal Studios Japan Limited Liability Company and Fujifilm Corporation
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
66
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2025-04-25
繳交日期
Date of Submission
2025-08-04
關鍵字
Keywords
管理策略、企業轉型、組織改造、日本行銷、日本環球影城、富士軟片
Management Strategy, Corporate Restructurings, Organizational Transformations, Marketing in Japan, Universal Studios Japan, Fujifilm
統計
Statistics
本論文已被瀏覽 207 次,被下載 6
The thesis/dissertation has been browsed 207 times, has been downloaded 6 times.
中文摘要
日本- 一個維護傳統及其悠久歷史的國家- 經歷了無數次重大變革,其人民仍以紀律、組織和團隊合作而聞名世界。許多日本成功的企業領導人完美地體現了這些文化特質,在帶領組織經歷重大變革的同時忠於自我的價值。其中,二十一世紀初的兩位優秀的當代企業領導人- 日本環球影城有限責任公司的森岡毅先生和富士軟片公司的古森重隆先生- 為本論文的探討對象。
森岡毅先生以非凡的行銷技巧引領其團隊,不僅將主題公園的知名度從關西地區延伸到全日本,也將客群由日本拓展至國際,成功地將日本環球影城轉型。古森重隆先生則運用研發創新和投資併購策略,帶領富士軟片度過傳統攝影產業衰退的危機。兩位企業領導人不僅克服困境,甚至逆勢成長,隨後更擴大公司規模。
本論文除研究探討兩位領導人如何成為成功的領導者及如何執行規劃、重塑組織、打造成功轉型的企業,並深入分析歸納出兩位企業領導人共享的核心價值觀及思維與領導和管理風格上相似之處。本論文旨在歸納日本出色企業領導人的特色,並揭示日本成功企業營運之道。
Abstract
Japan is a country steeped in tradition despite having undergone numerous significant transformations over its long history, and its people are known for their discipline, organization, and collaboration. Japan's most successful corporate leaders exemplify these cultural traits, staying true to their values while leading their organizations through major changes. This thesis focuses on two such leaders: Mr. Tsuyoshi Morioka of Universal Studios Japan (USJ) Limited Liability Company and Mr. Shigetaka Komori of Fujifilm Corporation.
Morioka, with his extraordinary marketing skills, triggered the organizational transformation in USJ that attracted people outside of Japan and elevated the theme park beyond Japan. Komori led Fujifilm through the emergence of the digital camera, which was devastating to the entire industry at the time. Both leaders not only succeeded in overcoming deficits but also subsequently led their respective companies to grow. After carefully examining five different books written by the two leaders and other coeditors, this thesis summarizes the undertaking of organizational transformations and restructuring actions that these leaders directed.
The important content of these five books in Japanese is translated into English to the best of the author's ability. Moreover, after comparing findings between the two companies, this study discusses the similarity of the core values and mindsets of the two CEOs, as well as their leadership and management styles. This thesis intends to reveal some of the common practices within successful corporate operations in Japan and provide insight into how to excel as a chief executive officer (CEO) in Japan.
目次 Table of Contents
Thesis Validation Letter i
摘要 ii
Abstract iii
TABLE OF CONTENTS iv
TABLE OF FIGURES vi
TABLE OF TABLES vii
Chapter 1. Introduction 1
1.1 UNIVERSAL STUDIOS JAPAN (USJ): REGIONAL MOVIE-BASED ENTERTAINMENT PARK 2
1.1.1 HISTORY AND BACKGROUND OF UNIVERSAL STUDIOS JAPAN 3
1.1.2 ADVERSITY AND CHALLENGES OF USJ 5
1.1.3 INTRODUCTION TO MR. TSUYOSHI MORIOKA 6
1.2 FUJIFILM: BUSINESS-TO-CLIENT (B-TO-C) COLOR FILM SUPPLIER 6
1.2.1 HISTORY AND BACKGROUND OF FUJIFILM 7
1.2.2 ADVERSITY AND CHALLENGES OF FUJIFILM 8
1.2.3 INTRODUCTION TO MR. SHIGETAKA KOMORI 8
1.3 COMPARISON OF USJ AND FUJIFILM 9
1.4 PROJECT STATEMENTS 10
1.4.1 OBJECTIVES 10
Chapter 2. List of Actions Towards Adversity 11
2.1 LIST OF ACTIONS TAKEN WITHIN USJ 11
2.1.1 INCREASE PUBLICITY 11
2.1.2 PRECISE MARKETING PREDICTION 11
2.1.3 ORGANIZATION RESTRUCTURINGS 12
2.1.4 INNOVATION AND RENOVATION OF USJ 13
2.2 LIST OF ACTIONS TAKEN WITHIN FUJIFILM 16
2.2.1 EMBRACE DIGITIZATION 16
2.2.2 ORGANIZATIONAL RESTRUCTURING 17
2.2.3 MERGERS AND ACQUISITIONS 18
Chapter 3. Transformations 20
3.1 INTRODUCTION TO TRANSFORMATIONS 20
3.2 USJ: UNLIMITED ENTERTAINMENT PARK 20
3.2.1 SUCCESS BASED ON NUMBER OF VISITORS TO USJ 20
3.3 FUJIFILM: BUSINESS-TO-BUSINESS (B2B) CORPORATION 24
3.3.1 SUCCESS BASED ON REVENUE MEASUREMENT 24
3.4 RESULTS AND DISCUSSION 26
Chapter 4. Leadership and Management Style 28
4.1 MR. MORIOKA'S MANAGING STYLE AND PHILOSOPHY 28
4.2 MR. KOMORI'S MANAGING STYLE AND PHILOSOPHY 31
4.3 FINDINGS ON SIMILARITY BETWEEN THE TWO MARVELOUS LEADERS 34
4.3.1 GLOBAL VIEW AND VISION BASED ON FOREIGN EXPERIENCE 35
4.3.2 TURNING VISIONS AND GOALS INTO PRACTICAL PLANS 37
4.3.3 ALACRITY, COMMANDINGNESS, AND PERSEVERANCE 38
4.3.4 EXTRAORDINARY HUMAN MANAGEMENT SKILLS 42
4.3.5 FOCUS ON PREDICTION/FORECAST 46
Chapter 5. Conclusion and Direction for Future Study 51
5.1 CONCLUSION 51
5.2 FUTURE STUDY 53
5.3 CONSIDERATION 54
Acknowledgments 56
參考文獻 References
Brandenburger, A. M., & Nalebuff, B. J. (2017). Co-opetition. Somewhere Else Publishing Co., Ltd.
Chen, S.-J. (2024). Revolution of Human Resource Management (顛覆人力資源管理). Taipei: Knowledge Sharing Publishing CO., LTD.
Fujifilm Holdings Corporation. (2024, 2 6). Earings Presentations. Retrieved 2 26, 2025
Komori, S. (2013). The Spirit of Management. Tokyo: Toyo Keizai.
Komori, S., & Kotler, P. (2021). Never Stop. Tokyo: Nikkei Business Publication.
Morioka, T. (2014). Why does a roller coaster at USJ run backwards? Tokyo: Kadokawa.
Morioka, T. (2018). Marketing is all about "Corporate Transformation.". Tokyo: Nikkei Business Publication.
Morioka, T., & Imanishi, S. (2016). Probability Strategy for Marketing. Tokyo: KADOKAWA.
Statistics Bureau of Japan (SBJ). (2011, 5). Preliminary Counts of the 2010 Population Census of Japan Released. Retrieved 2 25, 2025
Tokyo Disney. (2025, 3 1). Purchase Park Tickets. Retrieved from Tokyo Disney Resort: plan.tokyodisneyresort.jp
Universal Studios. (2025, 3 1). Universal Studios Japan. Retrieved from Tickets: Studio Pass (Park Entry Ticket): store.usj.co.jp
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