隨著COVID-19疫情的爆發，加速了組織對於數位轉型的迫切需求。然而，國內資訊服務廠商林立，市場競爭激烈。面對資訊服務產業的紅海，中小企業規模之資訊服務業者如何應對上市櫃與國外業者的威脅並能在飽和的市場上搶佔份額，成為當前資訊服務業者不可忽視的重要議題。
本研究針對國內某資訊軟體公司在當前環境中採取的策略進行探討，通過商業模式九宮格深入剖析個案公司在快速變遷的市場環境中所面臨的挑戰及其應對策略與做法，揭示其如何通過商業模式轉型來提升競爭力。
研究結果顯示，個案透過多層次系統方案與平台 （技術、知識、串接）的經營來支援其共創賦能、整合性服務、可修改系統之價值主張，並能達到創新與彈性的服務。個案藉平台發展連結其利害關係人網絡，可讓個案服務實現有效性與可行性，亦達成多元的收益模式，分散風險，突破營運瓶頸。
本研究為資訊服務業者提供了實踐經驗和理論支持，助其在高度競爭的市場環境中獲取持續的競爭優勢。

The outbreak of COVID-19 has accelerated the urgent need for organizations to undergo digital transformation. However, the domestic information service industry is crowded with numerous players, leading to fierce market competition. Faced with a red ocean in the information service industry, how small and medium-sized enterprises (SMEs) in this sector can counter the threats from larger companies and foreign competitors and seize market share in a saturated market has become a critical issue that cannot be ignored.
This study explores the strategies adopted by a domestic software company in the current environment, using the Business Model Canvas to deeply analyze the challenges and responses of the case company in a rapidly changing market. It reveals how the company enhances its competitiveness through business model transformation.
The results indicate that the case company supports its value propositions of co-creation empowerment, integrated services, and high-flexibility systems through multiple customer segmentation and platform operations (KM platform ,PaaS platform and System integration platform ). This enables innovative and flexible services. By developing a platform that connects information service providers, customers, partners, and distributors, the case company can achieve co-creation service effectiveness and feasibility. This also allows for diverse revenue models, risk diversification, and the overcoming of operational bottlenecks.This study provides practical experience and theoretical support for information service providers, helping them gain sustained competitive advantage in a highly competitive market environment.

目錄
論文審定書i
誌謝ii
摘要iii
Abstractiv
目錄v
圖目錄vi
表目錄vii
第一章、緒論1
第一節、研究背景與動機1
第二節、研究目的4
第二章、文獻探討5
第一節、資訊服務類型與定義5
第二節、商業經營與模式9
第三節、價值鏈14
第四節、內部資源與核心競爭力15
第五節、共創價值17
第三章、研究方法與設計22
第一節、個案研究法22
第二節、個案選擇23
第三節、資料蒐集24
第四節、研究步驟25
第四章、產業與個案背景26
第一節、軟體服務業產業發展現況26
第二節、個案介紹與背景27
第二節、訪談綱要與規劃37
第三節、受訪者選定與背景41
第五章、個案分析43
第一節、個案商業模式九宮格策略分析43
第二節、個案的互動關係分析86
第三節、個案的競爭環境與競爭策略分析88
第六章、結論與建議101
第一節、討論與建議101
第二節、研究貢獻103
第三節、研究限制104
參考文獻105

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