在現今社會中，隨著科技日新月異的快速發展下與員工在職場的日常工作密不可分，網路閒逛行為的普遍性漸漸受到企業界及學術界越來越多的關注。傳統觀點下，網路閒逛普遍被視為不利於生產力行為，但近年來研究學者對其潛在的正向影響保持不同觀點，進而越來越多的研究出現探討網路閒逛行為對員工後續產生的影響，包括員工創新工作行為。有鑑於創新能力對組織的可持續發展具有舉足輕重的影響力，因此，本研究旨在探討網路閒逛行為對提供創新工作行為的潛在正向影響，及多工自我效能的中介效果做進一步的研究，並且討論主管溝通型態在此關係中潛在的調節效果。本研究以262筆有效一二階問卷皆完成資料中，得出的結果顯示網路閒逛行為對創新工作行為具有正向影響。在中介的間接效果驗證中，多工自我效能完全中介網路閒逛行及創新工作行為間關係。反之，被動型、攻擊型及自信型主管溝通型態的對網路閒逛及多工自我效能以及創新工作行為則無顯著調節效果。本研究結果提升網路閒逛行為、多工自我效能、創新工作行為及主管溝通型態之間的交互作用提供進一步的瞭解，並提供管理實務意涵。

The prevalence of cyberloafing is becoming increasingly pertinent in the modern world as technology has grown inextricably linked to our daily lives in the workplace, thereby attracting increased focus from both business and academics. While cyberloafing behavior is generally viewed as detrimental to productivity, this behavior has sparked interest in understanding its positive impact on various aspects of employee performance in recent years, including innovative work behavior, given the pivotal role of innovation to the sustainable growth of organization. Consequently, the purpose of this research is to examine the potential positive impact of cyberloafing behavior toward increasing innovative work behavior through the hidden mechanism of multitasking self-efficacy, and explore the possible moderated effect of communication style with managers that may affect these dynamics. The results drawn from the complete 262 two staged data revealed the positive effect of cyberloafing on innovative work behavior. Concerning the mediation effect, a complete mediation of multitasking self-efficacy within this relationship has been displayed. Whereas the failing nonsignificant moderated effect of passive, aggressive and assertive communication styles was reported from cyberloafing to multitasking self-efficacy, and further to innovative work behavior. These findings shed light on the interplay between cyberloafing, multitasking self-efficacy, and managerial communication styles, offering practical implications for managing employee behavior.

論文審定書i
誌謝ii
中文摘要iii
Abstractiv
Table of Contentsv
List of Figuresviii
List of Tablesix
Chapter I. Introduction1
1.1 Research Background1
1.2 Research Motivation4
1.3 Research Purpose6
Chapter II. Literature Review8
2.1 Cyberloafing8
2.2 Multitasking Self-Efficacy11
2.3 Innovative Work Behavior (IWB)14
2.4 Managerial Communication Style (CS)17
2.5 Conservation of Resource Theory (COR) and The Relationship Between Cyberloafing and Innovative Work Behavior20
2.6 Self-Determination Theory (SDT) and Multitasking Self-Efficacy as Mediator22
2.7 Moderating Effect of Managerial Communication Style — Passive, Aggressive, Assertive25
Chapter III. Research Method30
3.1 Research Structure30
3.2 Research Design and Data Collection Procedure32
3.3 Measurement35
3.3.1 Cyberloafing35
3.3.2 Managerial Communication Style35
3.3.3 Multitasking Self-Efficacy36
3.3.4 Innovative Work Behavior36
3.3.5 Control Variable37
3.4 Data Analysis Method37
3.4.1 Descriptive Analysis and Correlation Coefficient Analysis38
3.4.2 Regression Analysis38
3.4.3 Confirmatory Factor Analysis (CFA)38
3.4.4 Mediation and Moderated Mediation Analysis39
3.5 Common Method Variance (CMV)39
Chapter V. Research Findings and Analyses42
4.1 Descriptive Analysis42
4.2 Correlation Coefficient Analysis46
4.3 Confirmatory Factor Analysis (CFA)49
4.4 Hypotheses Testing52
4.4.1 Direct Effect Analysis52
4.4.2 Mediation Effect Analysis53
4.4.3 Moderated Mediation Effect Analysis55
Chapter IV. Conclusion and Implication58
5.1 Result and Discussion58
5.2 Theoretical Contribution61
5.2.1 Extending the Application of COR Theory61
5.2.2 Integrating COR Theory and SDT61
5.2.3 Shedding Light on the Beneficial Effect of Cyberloafing62
5.3 Management Implication62
5.3.1 From Organization Perspective63
5.3.2 From Manager Perspective63
5.3.3 From Employee Perspective64
5.4 Limitation and Future Research Directions64
References66
Appendix I – First Stage Questionnaire79
Appendix II – Second Stage Questionnaire86

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