博碩士論文 etd-0716121-185200 詳細資訊


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姓名 穆艾琳(Agnes Muhi ) 電子郵件信箱 E-mail 資料不公開
畢業系所 管理學院國際經營管理碩士學程(Master of Business Administration Program in International Business)
畢業學位 碩士(Master) 畢業時期 109學年第2學期
論文名稱(中) 如何吸引千禧世代並使其投入藝術-為數位世代重新設計藝術博物館
論文名稱(英) How to Attract and Engage Millennials to Art – Redesigning Art Museums for the Digital Generation
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    論文語文/頁數 英文/72
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    摘要(中) 在二十一世紀數位時代,新科技技術新不僅在日常生活中變得越來越重要,且在博物館產業中也越發重要。博物館正在從以保留及教育為目標的傳統展示方式轉變為以體驗及娛樂為導向的角色。本研究主要目的為探討千禧世代對於博物館及藝術的總體滿意度是可以藉由可個人化、有效率且富含豐富資訊的科技方法讓該世代與藝術互動來提升。本研究將體驗經濟理論與客戶滿意度文獻相結合並加以分析。研究結果發現數位科技可以提升博物館的參觀體驗並可以吸引更多千禧一代,提高他們的整體滿意度。
    摘要(英) The traditional interpretation of museums is shifting from purely conservational and educational purposes to an experience-oriented and entertaining role. 21st century is the digital age, where new technologies are becoming more and more important not just in daily life, but also in museums. This study emphasizes that Millennials’ overall satisfaction in museums and art that can be increased through technological methods and allow them to interact with art in a more personalized, effective, and informative way. Combining theory from experience economy with customer satisfaction literatures, and applying effective analysis, the results show that museum values enhanced by digital technologies can attract more Millennials and enhance their overall satisfaction.
    關鍵字(中)
  • 藝術博物館
  • 數位科技
  • 千禧世代
  • 滿意度
  • 數位博物館
  • 博物館體驗
  • 體驗經濟
  • 關鍵字(英)
  • Art Museum
  • digital technology
  • Millennials
  • satisfaction
  • digital museum
  • museum values
  • experience economy
  • 論文目次 Table of Contents
    VALIDATION LETTER i
    ACKNOWLEDGMENT ii
    摘要 iii
    ABSTRACT iv
    TABLE OF FIGURES vii
    TABLE OF TABLES viii
    ABBREVIATIONS ix
    CHAPTER 1 1
    1. BACKGROUND TO THE STUDY 1
    1.1 INTRODUCTION 2
    1.2 PROBLEM STATEMENT 5
    1.3 RESEARCH OBJECTIVES 8
    1.4 RESEARCH QUESTIONS AND HYPOTHESES 8
    1.5 THESIS DESIGN AND STRUCTURE 11
    CHAPTER 2 12
    2. LITERATURE REVIEW 12
    2.1 DEFINITION OF MUSEUMS 12
    2.1.1 Origin and Evolution of Museums 13
    2.1.2 Functions of Art Museums 15
    2.2 EXPERIENCE ECONOMY IN GENERAL 16
    2.3 MUSEUM VALUES 18
    2.3.1 Entertainment 18
    2.3.2 Escapism 18
    2.3.3 Education 19
    2.3.4 Authenticity 21
    2.4 DIGITAL TECHNOLOGIES 23
    2.4.1 Experimental platforms 24
    2.4.2 Informational platforms 27
    2.5 SATISFACTION 30
    2.6 WHO ARE MILLENNIALS? 31
    CHAPTER 3 33
    3. METHODOLOGY 33
    3.1 RESEARCH METHOD 33
    3.2 SAMPLES 34
    3.3 DATA COLLECTION PROCESS 36
    3.4 DATA ANALYSIS 37
    CHAPTER 4 38
    4. RESEARCH RESULTS 38
    4.1 DESCRIPTIVE ANALYSIS 38
    4.2 VALIDITY AND RELIABILITY 40
    4.3 PRELIMINARY RESULTS 41
    4.3.1 The effect of technology on value proportion 41
    4.4 EMPIRICAL FINDINGS 42
    CHAPTER 5 44
    5. DISCUSSION AND CONCLUSION 44
    5.1 THEORETICAL AND PRACTICAL IMPLICATIONS 46
    CHAPTER 6 49
    6. LIMITATIONS AND FUTURE RESEARCH 49
    6.1 LIMITATIONS 49
    6.2 FUTURE RESEARCH 50
    REFERENCES 51
    APPENDIX 58
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    口試委員
  • 林帆 - 召集委員
  • 雷英瑞 - 委員
  • 金志衍 - 指導教授
  • 口試日期 2021-08-09 繳交日期 2021-08-16

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