論文使用權限 Thesis access permission:校內校外完全公開 unrestricted
開放時間 Available:
校內 Campus:開放下載的時間 available 2021-08-16
校外 Off-campus:開放下載的時間 available 2021-08-16
論文名稱 Title |
如何吸引千禧世代並使其投入藝術-為數位世代重新設計藝術博物館 How to Attract and Engage Millennials to Art – Redesigning Art Museums for the Digital Generation |
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系所名稱 Department |
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畢業學年期 Year, semester |
語文別 Language |
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學位類別 Degree |
頁數 Number of pages |
72 |
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研究生 Author |
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指導教授 Advisor |
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召集委員 Convenor |
林帆 Francois Bouchetoux |
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口試委員 Advisory Committee |
雷英瑞 Ryan Brading |
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口試日期 Date of Exam |
2021-08-09 |
繳交日期 Date of Submission |
2021-08-16 |
關鍵字 Keywords |
藝術博物館、數位科技、千禧世代、滿意度、數位博物館、博物館體驗、體驗經濟 Art Museum, digital technology, Millennials, satisfaction, digital museum, museum values, experience economy |
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統計 Statistics |
本論文已被瀏覽 156 次,被下載 67 次 The thesis/dissertation has been browsed 156 times, has been downloaded 67 times. |
中文摘要 |
在二十一世紀數位時代,新科技技術新不僅在日常生活中變得越來越重要,且在博物館產業中也越發重要。博物館正在從以保留及教育為目標的傳統展示方式轉變為以體驗及娛樂為導向的角色。本研究主要目的為探討千禧世代對於博物館及藝術的總體滿意度是可以藉由可個人化、有效率且富含豐富資訊的科技方法讓該世代與藝術互動來提升。本研究將體驗經濟理論與客戶滿意度文獻相結合並加以分析。研究結果發現數位科技可以提升博物館的參觀體驗並可以吸引更多千禧一代,提高他們的整體滿意度。 |
Abstract |
The traditional interpretation of museums is shifting from purely conservational and educational purposes to an experience-oriented and entertaining role. 21st century is the digital age, where new technologies are becoming more and more important not just in daily life, but also in museums. This study emphasizes that Millennials’ overall satisfaction in museums and art that can be increased through technological methods and allow them to interact with art in a more personalized, effective, and informative way. Combining theory from experience economy with customer satisfaction literatures, and applying effective analysis, the results show that museum values enhanced by digital technologies can attract more Millennials and enhance their overall satisfaction. |
目次 Table of Contents |
Table of Contents VALIDATION LETTER i ACKNOWLEDGMENT ii 摘要 iii ABSTRACT iv TABLE OF FIGURES vii TABLE OF TABLES viii ABBREVIATIONS ix CHAPTER 1 1 1. BACKGROUND TO THE STUDY 1 1.1 INTRODUCTION 2 1.2 PROBLEM STATEMENT 5 1.3 RESEARCH OBJECTIVES 8 1.4 RESEARCH QUESTIONS AND HYPOTHESES 8 1.5 THESIS DESIGN AND STRUCTURE 11 CHAPTER 2 12 2. LITERATURE REVIEW 12 2.1 DEFINITION OF MUSEUMS 12 2.1.1 Origin and Evolution of Museums 13 2.1.2 Functions of Art Museums 15 2.2 EXPERIENCE ECONOMY IN GENERAL 16 2.3 MUSEUM VALUES 18 2.3.1 Entertainment 18 2.3.2 Escapism 18 2.3.3 Education 19 2.3.4 Authenticity 21 2.4 DIGITAL TECHNOLOGIES 23 2.4.1 Experimental platforms 24 2.4.2 Informational platforms 27 2.5 SATISFACTION 30 2.6 WHO ARE MILLENNIALS? 31 CHAPTER 3 33 3. METHODOLOGY 33 3.1 RESEARCH METHOD 33 3.2 SAMPLES 34 3.3 DATA COLLECTION PROCESS 36 3.4 DATA ANALYSIS 37 CHAPTER 4 38 4. RESEARCH RESULTS 38 4.1 DESCRIPTIVE ANALYSIS 38 4.2 VALIDITY AND RELIABILITY 40 4.3 PRELIMINARY RESULTS 41 4.3.1 The effect of technology on value proportion 41 4.4 EMPIRICAL FINDINGS 42 CHAPTER 5 44 5. DISCUSSION AND CONCLUSION 44 5.1 THEORETICAL AND PRACTICAL IMPLICATIONS 46 CHAPTER 6 49 6. LIMITATIONS AND FUTURE RESEARCH 49 6.1 LIMITATIONS 49 6.2 FUTURE RESEARCH 50 REFERENCES 51 APPENDIX 58 |
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