本研究旨在深入分析建築業商業模式，以A公司為例，探討其商業模式的構成要素、運作方式以及對其業務績效和競爭地位的影響。 建築業作為關鍵的基礎產業，面臨市場競爭日益激烈、技術發展迅速、法規變化頻繁的挑戰。 因此，透過對A公司的分析，我們旨在為企業和相關利害關係人提供有關如何實現持續成長和競爭優勢的實用指導和建議。首先，本研究探討建築業市場的未來發展趨勢，研究顯示綠建築、數位轉型、永續發展等趨勢將對產業產生重大影響。 然後，透過SWOT分析和PEST分析，全面評估A公司的外部環境和內部優勢與劣勢，為商業模式分析提供基礎。接著，本研究深入分析A公司的商業模式，探討其價值主張、客戶細分、通路和合作夥伴等面向。 透過對A公司在市場定位、產品和服務組合、業務流程和成本結構等方面的分析，發現A公司透過技術創新、精細化管理和永續發展策略，成功提升了市場競爭力和業務績效。研究結果表明，A公司透過有效的商業模式設計和執行，成功應對了市場挑戰，實現了持續成長和競爭優勢。 未來，A公司可持續加強技術創新、強化客戶關係、拓展業務領域，以因應市場變化，維持產業領先地位。本研究對建築業從業人員和政策制定者提供了一系列實用的建議，旨在幫助他們在複雜多變的市場環境中取得成功，並推動整個建築業向永續、智慧化方向發展。 透過持續監控和調整商業模式，建築業企業可以在未來取得更好的績效和成長。

This study aims to conduct an in-depth analysis of the business model of the construction industry, taking Company A as an example, to explore the components of its business model, how it operates, and the impact on its business performance and competitive position. As a key basic industry, the construction industry faces the challenges of increasingly fierce market competition, rapid technological development, and frequent changes in regulations. Therefore, through the analysis of Company A, we aim to provide enterprises and relevant stakeholders with practical guidance and suggestions on how to achieve sustained growth and competitive advantage. First of all, this study explores the future development trends of the construction industry market. The research shows that trends such as green buildings, digital transformation, and sustainable development will have a significant impact on the industry. Then, through SWOT analysis and PEST analysis, we comprehensively evaluate Company A's external environment and internal strengths and weaknesses, providing a basis for business model analysis. Next, this study conducts an in-depth analysis of Company A’s business model and explores its value proposition, customer segmentation, channels, and partners. Through the analysis of Company A's market positioning, product and service portfolio, business processes and cost structure, it was found that Company A has successfully improved its market competitiveness and business performance through technological innovation, refined management and sustainable development strategies. The research results show that Company A successfully responded to market challenges and achieved sustained growth and competitive advantage through effective business model design and execution. In the future, Company A will continue to strengthen technological innovation, strengthen customer relationships, and expand business areas to respond to market changes and maintain its leading position in the industry. This study provides a series of practical suggestions to construction industry practitioners and policymakers, aiming to help them succeed in a complex and ever-changing market environment and promote the development of the entire construction industry in a sustainable and smart direction. By continuously monitoring and adjusting their business models, construction companies can achieve better performance and growth in the future.

論文審定書 i
誌　謝 ii
摘　要 iii
Abstract iv
目　錄 v
圖　次 vii
表　次 viii
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 2
第三節　研究流程 2
第二章　文獻探討 5
第一節　建築業定義 5
第二節　建築產業分析(上下游分析) 6
第三節　土地開發 15
第四節　理論分析 17
第五節　多角化 26
第三章　研究方法 28
第一節　研究架構 28
第二節　研究對象 29
第三節　研究方法 30
第四章　實證分析 32
第一節　建築產業市場未來發展趨勢分析 32
第二節　以SWOT進行個案分析 43
第三節　以PEST進行個案分析 51
第四節　以商業模式九宮格進行個案分析 60
第五章　結論與建議 64
第一節　A公司永續經營策略 64
第二節　研究限制與未來研究方向 64
參考文獻 66
一、英文參考文獻 66
二、中文參考文獻 66
三、網絡資料 67

一、英文參考文獻
Aguilar, F.J. (1967) Scanning the Business Environment. New York: MacMillan.
Alexander, O., Yves, P., Alan, S., and Tim, C. (2010), Business model generation: A handbook for visionaries, game changers, and challengers, New York: John Wiley & Sons.
Armstrong, M. (2006) A Handbook of Human Resource Management Practice. 10th Edition, Kogan Page Publishing, London.
Huselid, M. A., & Becker, B. E. (2011). Bridging micro and macro domains: Workforce differentiation and strategic human resource management. Journal of management, 37(2), 421-428.
Jerry Laiserin. (2010) Designer’s Bim. The Laiserinletter™ (www.laiserin.com). Issue No. 26. Special Edition.
Houben, G., Lenie, K. and Vanhoof, K. (1999) A Knowledge-Based SWOT-Analysis System as an Instrument for Strategic Planning in Small and Medium Sized Enterprises. Decision Support Systems, 26, 125-135. https://doi.org/10.1016/S0167-9236(99)00024-X
Jain, A. (2015). SWOT analysis in Thirukkural: Comparative analysis with Humphrey SWOT matrix. IQSR Journal of Business and Management (IQSRJBM), 7(1), 31-34.
二、中文參考文獻
袁牧、張曉光、楊明，SWOT 分析在城市策略規劃中的應用和創新，城市規劃，31(4)，pp. 53-58，2007。
申彧. (2009). SWOT 分析法的应用进展及展望. 知识经济, 9, 76.
許澤宇（2020）。建築業轉型多角化經營成功之策略探討—以L建設公司為例。﹝碩士論文。國立中興大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/jn683k。
黃柏全（2023）。建築業的ESG轉型從智慧綠建築來實踐。﹝碩士論文。逢甲大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/4re7e3。
周健群（2024）。建築業領導風格與企業文化關聯研究。﹝碩士論文。中原大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/t84r47。
三、網絡資料
內政部營建署不動產資訊平台
https://pip.moi.gov.tw/V3/Z/SCRZ0303.aspx
2022永續報告書
https://www.farglory.com.tw/report_top-detail/0/12/
經濟部商工登記公示資料查詢服務
https://findbiz.nat.gov.tw/fts/query/QueryBar/queryInit.do