在當今的數位時代，社群媒體已成為人們日常生活中不可或缺的一部分。隨著社群媒體的普及，過度使用、過度社交以及強迫性使用這些平台導致了使用者的疲勞感。據此，本研究乃根據情緒勞動理論探討社群媒體疲勞在資訊表層演出與資訊迴避意圖之間的中介效果，以及外向性個性的調節效果，其中，特別關注假裝正面情緒和隱藏負面情緒這兩類資訊表層演出策略。
本研究採用問卷調查法，藉由社群平台蒐集問卷以增加填答者的多元性，共回收404份有效問卷，並利用統計軟體AMOS及SPSS進行量化分析。統計分析顯示：(1)假裝正面情緒和隱藏負面情緒對提升社群媒體疲勞有正向影響；(2)社群媒體疲勞對資訊迴避意圖具有正向影響；(3)社群媒體疲勞在假裝正面情緒和隱藏負面情緒與資訊迴避意圖之間都具有中介效果；(4)個性外向性對假裝正面情緒和隱藏負面情緒與社群媒體疲勞的關係都具有正向調節效果。
研究結果顯示，假裝正面情緒和隱藏負面情緒均與社群媒體疲勞呈正相關，而社群媒體疲勞進一步促使使用者產生資訊迴避的意圖。綜言之，本研究不僅填補了假裝正面情緒及隱藏負面情緒與社群媒體疲勞之間關聯性的研究缺口，還揭示了外向性在這一過程中的調節作用。研究結果對個人心理健康的維護以及社群媒體平台的設計均具有重要參考價值。

In today's digital era, social media has become an indispensable part of people's daily lives. However, the widespread use of social media platforms has led to issues such as excessive usage, over-socialization, and compulsive engagement, resulting in user fatigue. Based on emotional labor theory, this study explores the mediating effect of social media fatigue on the relationship between surface acting on social media and information avoidance intention, as well as the moderating role of extroversion. The study specifically focuses on two surface acting strategies: faking positive emotions and hiding negative emotions.
A survey was conducted using a questionnaire distributed through social media platforms to increase respondent diversity, resulting in 404 valid responses. The data were quantitatively analyzed using AMOS and SPSS statistical software. The statistical analysis revealed the following findings: (1) Faking positive emotions and hiding negative emotions have a positive impact on social media fatigue; (2) Social media fatigue positively influences information avoidance intention; (3) Social media fatigue mediates the relationship between both faking positive emotions and hiding negative emotions and information avoidance intention; (4) Extroversion positively moderates the relationship between both faking positive emotions and hiding negative emotions and social media fatigue.
The results indicate that both faking positive emotions and hiding negative emotions are positively correlated with social media fatigue, which in turn leads to a greater intention to avoid information. In summary, this study not only fills the research gap regarding the relationship between faking positive emotions, hiding negative emotions, and social media fatigue but also reveals the moderating role of extroversion in this process. The findings provide valuable insights for maintaining personal mental health and for the design of social media platforms.

論文審定書 i
誌 謝 ii
中文摘要 iii
Abstract iv
目 錄 vi
圖 次 viii
表 次 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 7
第一節 情緒勞動理論 7
第二節 變數介紹 9
第三節 假說推導 14
第三章 研究方法 20
第一節 研究架構 20
第二節 研究樣本 21
第三節 研究假說彙整 25
第四節 操作型定義與衡量方式 26
第五節 統計分析方法 33
第四章 資料分析 35
第一節 模型檢測 35
第二節 相關分析 36
第三節 廻歸分析 38
第五章 結論與建議 51
第一節 研究分析結果 52
第二節 研究意涵 55
第三節 研究限制與未來研究建議 57
參考文獻 59
附錄一：問卷 65

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