博碩士論文 etd-0726106-234249 詳細資訊

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姓名

林振盛(CHEN-SHENG LIN)

電子郵件信箱

E-mail 資料不公開

畢業系所

資訊管理學系研究所(Information Management)

畢業學位

碩士(Master)

畢業時期

94學年第2學期

論文名稱(中)

機車通路商電子化之接受模式探討—以某機車廠牌通路商e化為例

論文名稱(英)

A Study of Using the Decomposed Theory of Planned Behavior on the Adoption of e-Dealer Management System in Motorcycle Business

檔案

etd-0726106-234249.pdf

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論文語文/頁數

中文/117

統計

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摘要(中)

近年來，各大機車廠牌無不競相投入通路商e化系統的建置，透過電子化策略的導入，企圖深化包含供應鏈管理、協同商務、顧客關系管理等之管理思維，並搭配通路店頭實務活動，強化整體通路成效，期望在同業競爭中脫穎而出，達到提升機車行整體競爭力之目的。
  本研究主要在探討影響機車行採用e化管理系統意願之影響因素。在資管領域，探討使用者採用新資訊系統的影響因素，解決科技與人間的問題，始終是很重要的議題。因此，在透過文獻探討、實務經驗解析、店頭訪談後以Taylor and Todd(1995b)「分解計畫行為理論」為理論基礎，建立本研究模式，採問卷調查方式，以研究個案全省經銷商為對象，回收有效樣本共250份，進行實証研究。
  研究結果顯示：(1).影響機車行採用e化系統「行為意向」主要因素是對e化系統的支持程度，也就是「態度」，其次是「知覺行為控制」，也就是對使用e化系統所感知在資源、知識、能力上的掌握度，而「主觀規範」的影響，也就是因為同儕或上級因素而採用的影響，則不顯著。(2).「態度」受到「知覺有用性」、「知覺易用性」、「相容性」影響。對機車行而言，「知覺有用性」與「相容性」的考慮因素高於「知覺易用性」。(3).「知覺行為控制」受到「自我效能」與「科技助益條件」的影響，對機車行而言「資源助益條件」的影響並不顯著。
  最後，本研究比較了「科技接受模式」(TAM)(Davis,1989)、計畫行為理論(TPB)(Ajzen, 1985 )、「分解計畫行為理論」(D-TPB)(Taylor and Todd,1995b)三種理論應用在本研究的結果，發現三種理論結果解釋力均非常接近，「分解計畫行為理論」因為考慮較多的社會心理因素，因此，比「科技接受模式」有較高的解釋力。

摘要(英)

Today’s motorcycle business has come to the saturation point in the market of Tawian; consequently, the major motorcycle companies recently competed with each other in building the DMS (Dealer Management System) by using the e-solutions. Through the deployment of an e-DMS (e-solutions of Dealer Management System) for shops of motorcycle, the manufacturers hope that all the channels could be more competitive.
The purpose of this research is to explore the influence factors concerning the adoption of e-DMS of motorcycle’s shops. After the studies of literature and empiric, the research is based on “Decomposed Theory of Planned Behavior” (Taylor and Todd, 1995b) to establish the research model.This resrerch suveryed 250 samples of motorcycle’s shops for study cases
The result of the research indicated that factors influenced the adoption of e-DMS for motorcycle shops as follows:
(1).“Behavioral Intention” was principally influenced by “Attitude” and “Perceived Behavioral Control”. The later was less important than the former. “Subject Norms” showed no obvious influence.
(2).“Attitude” was mainly influenced by “Perceived Usefulness”, “Perceived Ease of Use” and “Compatibility”. The first two factors were more important than the last one.
(3).“Perceived Behavioral Control” was chiefly influenced by “Self-efficacy” and “Technology Facilitating Conditions”. The later was less essential than the former. “Resource Facilitating Conditions” showed no apparent influence.
In the end, this research checks explanation by using three acceptance models, TAM (Davis, 1989), TPB (Ajzen, 1985) and D-TPB (Taylor and Todd, 1995b) to evaluate. All the explanations were nearly close. Because D-TPB considered the contruct of society psychology, it shows better explanation than the others.

關鍵字(中)

部份最小平方法

科技接受模式

分解計畫行為理論

機車通路商e化

計畫行為理論

關鍵字(英)

Decomposed Theory of Planned Behavior (D-TPB)

Technology Acceptance Model (TAM)

Partial Least Sequares (PLS)

Theory of Planned Behavior (TPB)

e-DMS in Motorcycle Business

論文目次

第一章緒論
第一節研究背景
第二節研究動機
第三節研究目的
第四節研究範圍
第五節研究流程
第六節論文架構
第二章文獻探討
第一節理性行為理論 (THEORY OF REASONED ACTION，TRA)
第二節科技接受模型(TECHNOLOGY ACCEPTANCE MODEL，TAM)
第三節計畫行為理論(THEORY OF PLANNED BEHAVIOR，TPB)
第四節「資訊系統接受行為」之相關研究
第五節個案公司通路商E化系統簡介
第三章研究方法
第一節研究模式
第二節研究假說
第三節操作性定義
第四節問卷設計
第五節研究分析方法
第四章研究分析
第一節問卷發放與回收處理
第二節回收樣本敘述性統計
第三節信度與效度分析
第四節研究假說檢定
第五節研究結果分析
第五章結論與建議
第一節研究結論
第二節研究貢獻
第三節實務建議
第四節研究限制
第五節未來研究建議
參考文獻
中文部份：
英文部份：
附錄
附錄一、機車行訪談內容(台南一)
附錄二、機車行訪談內容(台南二)
附錄三、機車行訪談內容(高雄一)
附錄四、機車行訪談內容(高雄二)
附錄五、前測問卷內容
附錄六、正式問卷內容

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口試委員

黃明祥 - 召集委員

林芬慧 - 委員

林信惠 - 指導教授

口試日期

2006-07-13

繳交日期

2006-07-26

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