博碩士論文 etd-0803111-140025 詳細資訊


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姓名 陳建甫(Jeff Chen) 電子郵件信箱 jeff.chen@nanho.com.tw
畢業系所 高階經營碩士班(EMBA)
畢業學位 碩士(Master) 畢業時期 99學年第2學期
論文名稱(中) 台灣新流感防疫決策因素之研究 – 以國光生技與大學生為例    
論文名稱(英) A Study on H1N1 Prevention Decision Factors in Taiwan: Adimmune Corporation and College Students
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    摘要(中) none
    摘要(英) A global outbreak of a new strain of H1N1 influenza virus caused the 2009 flu pandemic. Taiwan was one of the 12 countries in the world capable of producing H1N1 vaccine domestically. The domestic vaccine manufactured by Adimmune Corporation proved to be safe and effective. However, the public opinion generally criticized negatively toward this H1N1 prevention work. This study explored the various entities and relations surrounding the prevention.
    The first experiment looked into people’s recall toward government’s promotion. This experiment used EyeLink to track subjects’ eye movements on the promotional posters. The data showed the correlation between eye movement and recall, as well as the amount of information received by the subjects. The second experiment looked into people’s decision toward H1N1 prevention. This experiment constructed an AHP model to study the problem. The subjects from various fields answered their view toward H1N1 prevention alternatives, and reported the actual inoculation rate of H1N1 vaccine. The goal aimed to choose a prevention method. The criteria included convenience, confidence, safety, and comfort. The alternatives included vaccination, medication, and sanitation. The experiment outcome summarized the inoculation statistics, attention distribution, involvement correlations, and decision priorities.
    The experiment result shows the subjects do not receive government’s promotion well. The result also shows the subjects prefer sanitation for prevention. In addition, this study investigates Taiwan’s vaccine and disease prevention development status. The analysis examines Adimmune Corporation and the vaccine market from different aspects. Finally, the conclusion provides recommendations for the people, the vaccine factory, and the government.
    關鍵字(中)
  • none
  • 關鍵字(英)
  • H1N1
  • Eye Movement and Recall
  • Disease Prevention and Control
  • Adimmune Corporation
  • Analytical Hierarchy Process (AHP)
  • 論文目次 Dedication i
    Acknowledgements ii
    Abstract iii
    Table of Contents iv
    List of Figures x
    List of Tables xii
    Chapter 1 Introduction 1
    Section 1.1 Research Background and Motivation 1
    1.1.1 Biotechnology 1
    1.1.2 Diamond Takeoff Plan 1
    1.1.3 Taiwan’s Biotechnology Industry 3
    Section 1.2 Research Purpose 5
    Section 1.3 Research Procedure 6
    Section 1.4 Research Scope and Limitation 7
    Chapter 2 Literature Review 10
    Section 2.1 Purposes and Benefits of Vaccination 10
    Section 2.2 History and Development of Influenza Vaccine 11
    2.2.1 History of Influenza 11
    2.2.2 Major Flu Pandemics 11
    2.2.3 Origin and Development of Influenza Vaccine 11
    2.2.4 Antigenic Drift 12
    2.2.5 Reassortment and Reverse Genetics 12
    Section 2.3 Flu Pandemic of 2009 13
    2.3.1 2009 H1N1/A 13
    2.3.2 Genetic Origins of the 2009 Swine Flu Virus 13
    2.3.3 Timeline of H1N1 Events 14
    2.3.4 Industry Status 15
    2.3.5 2009 Flu Pandemic Data from World Health Organization 15
    Section 2.4 Literatures from Vaccine Journal 16
    2.4.1 Introduction 16
    2.4.2 Vaccine 16
    2.4.3 Results 16
    Chapter 3 Case Study: Adimmune and H1N1 19
    Section 3.1 Government Hierarchy 19
    Section 3.2 Prevention Policy 20
    Section 3.3 Procurement Process 21
    Section 3.4 Prevention Promotion and Administration 22
    Section 3.5 Adimmune Corporation 23
    3.5.1 Corporate Vision 23
    3.5.2 Sophisticated Equipments 24
    3.5.3 Products 24
    3.5.4 Awards, Accreditations, and Major Milestones 25
    3.5.5 Innovation, Research, and Development 27
    3.5.6 Contract Manufacturing Services 27
    3.5.7 Future Prospects 28
    Section 3.6 Vaccine Manufacturing Process 29
    Section 3.7 Vaccine Delivery and Clinical Tests 31
    3.7.1 Adimmune Vaccine Delivery 31
    3.7.2 Adimmune Clinical Trial Result – Effectiveness 31
    3.7.3 Adimmune Clinical Trial Result – Adverse Reactions 31
    3.7.4 Adimmune Clinical Trial Result – Painfulness 31
    Section 3.8 Demographics of Taiwan 32
    Section 3.9 Prevention Results 34
    Chapter 4 Research Design 36
    Section 4.1 Research Framework 36
    Section 4.2 Targeted Subjects 37
    Section 4.3 Attention Experiment Setup 37
    4.3.1 Attention Economy 37
    4.3.2 CDC Posters 38
    4.3.3 Equipments 38
    Section 4.4 Analytical Hierarchy Process (AHP) 40
    4.4.1 Introduction 40
    4.4.2 Weight Calculation in the Hierarchy 41
    4.4.3 Final Score 42
    4.4.4 Application 43
    Section 4.5 AHP of Prevention Decision 44
    Chapter 5 Results 45
    Section 5.1 Sample Pool 45
    5.1.1 Sex 45
    5.1.2 Major 45
    Section 5.2 Poster Design 46
    Section 5.3 Questionnaire Results 47
    5.3.1 Statistics of Familiarity 47
    5.3.2 Statistics of Involvement 47
    5.3.3 Statistics of Need for Cognition 48
    5.3.4 Statistics of Attention 49
    5.3.5 Statistics of Poster Recall 50
    5.3.6 Statistics of Vaccine Question 51
    Section 5.4 Correlations of Vaccine Question Correctness 53
    5.4.1 Correlation between Attention and Vaccine Question 53
    5.4.2 Correlation between Involvement and Vaccine Question 53
    5.4.3 Correlation between Cognition and Vaccine Question 54
    5.4.4 Correlation between Familiarity and Vaccine Question 54
    5.4.5 Correlation Analysis 54
    Section 5.5 Inoculation Results 55
    Section 5.6 AHP Questionnaire Results 56
    Section 5.7 Correlations of Decision Factors 58
    5.7.1 Correlation between Involvement and Convenience 58
    5.7.2 Correlation between Involvement and Confidence 58
    5.7.3 Correlation between Involvement and Safety 59
    5.7.4 Correlation between Involvement and Comfort 59
    5.7.5 Correlation Analysis 59
    Section 5.8 Eye Movement Analysis 60
    5.8.1 Eye Movement and Cognitive Process 60
    5.8.2 Correlation between Poster Eye Movement and Recall 60
    5.8.3 Correlation between Overall Eye Movement and Recall 61
    Section 5.9 AHP Calculations 62
    5.9.1 Notations 62
    5.9.2 Hierarchical Structure 62
    5.9.3 Level 2 Comparisons 62
    5.9.4 Level 3 Comparisons 63
    5.9.5 Goal: Picking the Best Prevention Decision 64
    Chapter 6 Conclusion 65
    Section 6.1 Summary 65
    6.1.1 People’s Reception toward Government 65
    6.1.2 People’s Decision toward Prevention 65
    Section 6.2 Recommendations 66
    6.2.1 Recommendations for Government 66
    6.2.2 Recommendations for Vaccine Factory 66
    6.2.3 Recommendations for People 66
    Section 6.3 Analysis of Adimmune Corporation 67
    6.3.1 SWOT Analysis 67
    6.3.2 Diamond Model Analysis 67
    6.3.3 PEST Analysis 68
    6.3.4 Vaccine Market Analysis 68
    Section 6.4 Managerial Implications 69
    6.4.1 Economic Aspect 69
    6.4.2 Supply Chain Aspect 71
    6.4.3 Value Chain Aspect 71
    6.4.4 Marketing 4C/4P Aspect 72
    6.4.5 Porter’s Five Forces Aspect 72
    6.4.6 Marketing Strategy Aspect 73
    6.4.7 Externality Aspect 74
    Section 6.5 Conclusion 75
    References 76
    Appendix 82
    Appendix A: AHP Questionnaire in Chinese 82
    Appendix B: Involvement Questionnaire in Chinese 83
    Appendix C: Need for Cognition Questionnaire in Chinese 84
    Appendix D: Poster Questionnaire in Chinese 85
    Set 1 85
    Set 2 86
    Set 3 87
    Set 4 88
    Set 5 89
    Set 6 90
    Set 7 91
    Appendix E: Promotional Posters of H1N1 92
    Appendix F: Promotional Posters of Anti-Smoking 93
    Appendix G: EyeLink Specifications 94
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    口試委員
  • 林信惠 - 召集委員
  • 林芬慧 - 委員
  • 郭峰淵 - 指導教授
  • 口試日期 2011-06-10 繳交日期 2011-08-03

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