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博碩士論文 etd-1011122-234905 詳細資訊
Title page for etd-1011122-234905
論文名稱
Title
假新聞對新聞使用的影響及其數位落差
The impact of fake news on news media use and its digital divide
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
149
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2022-11-08
繳交日期
Date of Submission
2022-11-11
關鍵字
Keywords
假新聞、風險感知、選擇性接觸、媒體可信度、脆弱性、數位落差、數位技巧
fake news, risk perception, media credibility, selective exposure, digital divide, digital skills, vulnerability
統計
Statistics
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The thesis/dissertation has been browsed 96 times, has been downloaded 0 times.
中文摘要
近年來假新聞盛行,對於新聞媒體的傷害非常巨大,人們必須在真新聞與假新聞之間做區分,如何應對假新聞變的非常重要,而不同的人判斷假新聞的方式有所不同,使得台灣的新聞媒體生態變的愈加分裂。
本研究以2019年的台灣民眾作為研究對象,利用《臺灣傳播調查資料庫第二期第三次》的調查樣本資料,以階層迴歸分析資料,針對暴露在假新聞風險中的閱聽人,考察假新聞的風險感知是否影響新聞媒體的可信度,以及新聞媒體的使用頻率,甚至是否出現選擇性接觸的情況。由於面對風險需要關注的是因應風險的能力,因此本研究也透過脆弱性的概念,輔以數位技巧探討假新聞造成的風險是否存在數位落差。結果發現,假新聞暴露與風險感知雖然會降低新聞媒體可信度、電視新聞使用,但也會增加網路、報紙新聞使用;數位技巧可以降低的假新聞風險危害為網路、報紙新聞使用,以及選擇性接觸,但不能降低的假新聞風險危害為新聞媒體可信度,以及電視新聞使用。
Abstract
Recently, the societal influence of fake news is a big problem for the news media. Fake news is information that is false or misleading and looks like real news, so people must discriminate between fake news and real news. In addition, many people often regard information that does not conform to their own opinions as fake news, which makes society more divided.
Data analyzed in this study were collected by the research project of the Taiwan Communication Survey (TCS) in 2019. I examined the concepts of fake news exposure, and their risk perceptions (i.e., prevalence, severity, and susceptibility) in relation to fake news. I also aim to research whether they influence news media use and enhance selective exposure. The capacity to cope and adapt to the risk of fake news is important, so I examine whether the digital skills generate a digital divide in the risks of fake news.
目次 Table of Contents
論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
目錄 v
圖次 viii
表次 ix
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 7
第二章 研究目的與問題 9
第三章 文獻回顧 10
第一節 假新聞暴露的風險 10
一、 假新聞的定義 10
二、 風險的定義 11
三、 風險感知的定義 11
四、 風險資訊搜尋與處理模型 13
五、 假新聞的影響 15
第二節 假新聞暴露和風險感知對新聞媒體可信度的危害 17
第三節 假新聞暴露的風險感知對新聞使用的影響 19
一、 新聞媒體使用 19
二、 增加選擇性接觸的風險 21
第四節 假新聞暴露風險的脆弱性 24
一、 脆弱性的定義 24
二、 數位落差的定義 25
三、 數位技巧的落差 26
第四章 研究方法 29
第一節 研究架構 29
第二節 臺灣傳播調查資料庫 30
第三節 調查樣本 31
第四節 衡量變數之題項 37
一、 假新聞的暴露與風險感知 37
二、 新聞媒體可信度 38
三、 新聞媒體使用 39
四、 選擇性接觸 41
五、 數位技巧 43
六、 人口變項 44
第五節 分析方法 46
第五章 資料分析與結果 47
第一節 樣本敘述性統計 47
一、 人口變項敘述性統計 47
二、 變數敘述性統計 49
三、 信效度分析 56
四、 相關性分析 58
第二節 研究問題與假說驗證 59
一、 假新聞暴露與風險感知對新聞媒體可信度的影響 60
二、 假新聞暴露與風險感知對新聞使用的影響 63
三、 假新聞暴露與風險感知是否具有數位落差 74
四、 新聞媒體可信度的中介效果 77
五、 數位技巧對新聞媒體可信度作為中介效果的調節 80
六、 假新聞暴露與風險感知對選擇性接觸的影響 82
七、 小結 86
第六章 討論與建議 90
第一節 研究結論 90
一、 新聞媒體可信度 90
二、 新聞媒體使用與選擇性接觸 91
三、 數位技巧 92
第二節 研究貢獻 95
一、 學術貢獻 95
二、 實務貢獻 96
第三節 研究限制與未來研究方向 97
參考文獻 99
一、 中文部分 99
二、 英文部分 102
附錄 111
附錄一:選擇性接觸有關的問卷題項 111
附錄二:選擇性接觸有關敘述性統計 116
附錄三:數位技巧相關敘述性統計(2000人) 117
附錄四:R程式語言 119
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