快速時尚產業因其對環境和社會的重大影響而受到嚴格的檢視，也進而引發了對於其供應鏈落實永續方面的質疑。本研究透過對兩家快速時尚領導品牌 H&M 和 Inditex 企業報告的批判性分析，探討其永續供應鏈管理 (SSCM) 的倡議。基於 Seuring 和 Müller (2008) 所提出的 SSCM 框架，本研究評估這些公司在以下五個概念上的永續實踐方法：風險避免、提升供應鏈表現、供應商標準、供應商溝通及供應商改進。研究結果顯示，儘管這兩家品牌承諾了有企圖的環境目標，並改善了社會規範層面的表現，但在執行上效果仍然有限，尤其是在依賴複雜的多層次供應鏈，且處於監管較薄弱地區的條件下。研究顯示，儘管 H&M 和 Inditex 推行了多項措施——例如供應商審核和促進勞工權益的合作夥伴關係——但其對永續發展的論述主張往往缺乏深度，無法解決快速時尚模式中的結構性問題。最終，本研究認為，漸進式的 SSCM 措施雖然能夠帶來益處，但不足以帶來轉型性的變革。反之，必須進行業務實踐層面的徹底轉變，才能使快速時尚模式與永續道德生產原則相互協調。

The fast fashion industry faces intense scrutiny due to its substantial environmental and social impacts, raising questions about the sustainability of its supply chain practices. This thesis explores sustainable supply chain management (SSCM) initiatives by two leading fast fashion brands, H&M and Inditex, through a critical analysis of their corporate reports. Using the SSCM framework established by Seuring and Müller (2008), this study assesses these companies' approaches to sustainability across five concepts: risk avoidance, improving supply chain performance, supplier criteria, communication with suppliers, and supplier improvement. Findings reveal that while both brands have committed to ambitious environmental goals and improved social standards, limitations persist in their execution, especially given their reliance on complex, multi-tiered supply chains in regions with weaker regulatory frameworks. The discussion highlights that although H&M and Inditex implement various measures—such as supplier audits and partnerships to promote labor rights—their claims of progress toward sustainability often lack the depth needed to address the structural issues inherent in the fast fashion model. Ultimately, this thesis argues that incremental SSCM measures, though beneficial, are insufficient for transformative change. Instead, a radical shift in business practices is essential to reconcile the fast fashion model with sustainable and ethical production principles.

Thesis Validation Letter i
中文摘要 ii
Abstract iii
Table of Contents iv
Table of Figures vi
1. Introduction 1
1.1. Problem Statement 1
1.2. Research Objective and Question 2
1.3. Structure of the Thesis 3
2. Literature Review 4
2.1. Sustainability 4
2.2. Corporate Social Responsibility 6
2.3. Supply Chain Management 7
2.4. Sustainable Supply Chain Management 9
2.5. Corporate Reporting 11
2.6. The Fast Fashion Industry 14
2.7. SSCM in the Fast Fashion Industry 17
2.8. SSCM Framework 19
3. Methodology 24
3.1. Research Design 24
3.2. Data Analysis 24
4. Findings 27
4.1. Objectives 27
4.2. Risk Avoidance 29
4.3. Improving Supply Chain Performance 31
4.4. Supplier Criteria 34
4.5. Communication with Suppliers 36
4.6. Supplier Improvement 37
5. Discussion 40
5.1. Environmental Impact 40
5.2. Sustainable Material and Circularity 41
5.3. Social and Labor Issues and Suppliers Audits 43
5.4. Growth Objectives and Sustainability 45
6. Conclusion 47
7. References 49
8. Appendix: Content Analysis Findings 54

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