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姓名 邱梅真(Mei-Chen Chiu) 電子郵件信箱 E-mail 資料不公開
畢業系所 公共事務管理研究所(Institute of Public Affairs Management)
畢業學位 碩士(Master) 畢業時期 109學年第1學期
論文名稱(中) 遊客對澎湖海上平台的食品安全風險認知、知覺風險與消費行為意向之探討
論文名稱(英) A Study on Tourists' Food Safety Risk Cognitions, Perceived Risks and Consumer Behavioral Intentions in Penghu's Offshore Recreational Facilities
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    摘要(中) 澎湖縣以「觀光島嶼」為發展目標,而為全國唯一具在地海洋特色的「海上平台」遊憩據點,幾已成為遊客必遊之處。澎湖縣政府特制定「澎湖縣海上平台管理自治條例」,以達觀光產業永續經營之政策與目標。因此,本研究主要探討遊客對澎湖縣海上平台食品安全風險認知及知覺風險之程度,與消費行為、態度的關係,並針對海上平台之遊客採便利抽樣發放470份問卷,回收問卷427份,其中有效問卷412份,回收率87.7%。再利用SPSS統計軟體經由描述性統計、單因子ANOVA分析、皮爾森相關分析及迴歸分析,進行驗證各變項間的影響程度及相關性。
    經研究結果發現:(一)遊客之屬性不同,對海上平台食品安全風險認知部分有顯著差異;(二)遊客之屬性不同,對海上平台知覺食品安全風險程度部分有顯著差異;(三)遊客對海上平台食品安全的風險認知與知覺風險程度有正相關;(四)遊客對海上平台食品安全的風險認知與部份的消費行為意向有正相關;(五)遊客對海上平台知覺風險程度與部份的消費行為意有正相關。
    最後,本研究提出之建,包括:政府單位跨域合作,增加查驗並加重業者責任;強化業者風險管理及溝通;提昇遊客風險觀念並落實正確「食」的行為及消費態度。希冀透過本研究之建議措施,防止海上平台食物中毒事件發生並提供政府相關單位管理之參考。
    摘要(英) Penghu County aims to develop into a "tourist island", and the only "offshore recreational facility" in Taiwan has become a must-visit scenic spot for tourists.To achieve objectives and implement policies pertaining to the sustainable development of the tourism industry, the Penghu County Government has stipulated the”Penghu County Autonomy Ordinance for the Management of Offshore Recreational Facilities”. This study explored tourists’ risk cognition and perceived risk of food safety on offshore recreational facilities associated with consumption behaviors and attitudes. Through convenience sampling, 470 questionnaires were distributed to tourists on offshore recreational facilities, with 427 questionnaires returned and 412 valid, representing a return rate of 87.7%.. Data collected were analyzed using the following statistical methods: descriptive statistics, independent samples t test, one-way ANOVA, regression analysis, and pearson correlation.
    The study results revealed the following:
    (1) Tourists with different attributes exhibited significant different risk cognition in relation to partial aspects of food safety on offshore recreational facilities.
    (2) Tourists with different attributes exhibited significantly different level of perceived risk for partial aspects of food safety on offshore recreational facilities.
    (3) Tourists’ risk cognition and perceived risk of food safety on offshore recreational facilities were positively correlated.
    (4) Tourists’ risk cognition for food safety on offshore recreational facilities was partially positively correlated with consumption behavioral intentions.
    (5) Tourists’ perceived risk of food safety on offshore recreational facilities was partially positively correlated with consumption behavioral intentions.
    Finally, suggestions were proposed as follows: Government agencies should partake in interdisciplinary collaboration, increase inspections of, and impose severe punishment on unethical vendors; enhance vendors’ risk management and communication; and strengthen tourists’ awareness of risk and encourage them to engage in proper “consumer” behavior and attitudes.These measures can prevent food poisoning on offshore recreational facilities and provide a management reference for relevant government agencies.
    關鍵字(中)
  • 食品安全
  • 消費行為意向
  • 知覺風險
  • 風險認知
  • 海上平台
  • 澎湖縣
  • 關鍵字(英)
  • Offshore Recreational Facilities
  • Penghu County
  • Risk Cognition
  • Perceived Risk
  • Consumer Behavioral Intention
  • Food Safety
  • 論文目次 論文審定書..........................................................i
    誌謝...............................................................ii
    摘要..............................................................iii
    Abstract...........................................................iv
    目錄............................................................... v
    圖次............................................................. vii
    表次.............................................................viii
    第一章 緒論 .......................................................1
    第一節 研究背景 ...............................................1
    第二節 研究動機 ...............................................5
    第三節 研究目的 ...............................................6
    第四節 研究範圍 ...............................................6
    第五節 研究流程................................................7
    第六節 名詞界定................................................8
    第二章 文獻探討 ..................................................11
    第一節 食品安全風險管理.......................................11
    第二節 風險認知概述...........................................14
    第三節 知覺風險...............................................18
    第四節 消費行為意向...........................................23
    第三章 研究方法...................................................27
    第一節 研究架構...............................................27
    第二節 研究假設...............................................28
    第三節 研究變項之操作定義.....................................34
    第四節 研究對象與抽樣方法.....................................36
    第五節 問卷發放與設計.........................................36
    第六節 效度、項目分析與信度...................................38
    第七節 因素分析...............................................41
    第八節 資料處理及分析方式.....................................48
    第四章 資料分析與討論.............................................51
    第一節 各變項之描述性統計分析.................................51
    第二節 受訪者背景屬性與各研究變項之關係.......................64
    第三節 風險認知、知覺風險與消費行為意向之相關性分析...........72
    第五章 結論與建議.................................................91
    第一節 研究結論...............................................91
    第二節 研究建議...............................................99
    第三節 研究限制及後續研究建議................................107
    參考文獻..........................................................109
    附錄一 澎湖縣歷年食品中毒事件列表................................119
    附錄二 澎湖縣歷年海上平台食品中毒事件列表........................124
    附錄三 預試問卷..................................................126
    附錄四 正式問卷..................................................130
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    三、網頁部分
    衛生福利部食品藥物管理署網站,https://www.fda.gov.tw/TC/siteContent.aspx?sid=2275,檢索日期:2018/5/20
    澎湖縣旅遊處觀光促進科網站,https://www.penghu.gov.tw/tourism/home.jsp?id=26,檢索日期:2018/12/07
    口試委員
  • 馬群傑 - 召集委員
  • 鄭安授 - 委員
  • 謝政勳 - 指導教授
  • 郭瑞坤 - 指導教授
  • 口試日期 2019-12-26 繳交日期 2020-12-14

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