近年來因全球暖化議題日趨重要及天然能源日益短缺，人們開始重視保護環境、減少碳排放量與尋找替代能源。在此趨勢下，無排放汙染的綠色運具如自行車逐漸盛行。
臺北市政府為推廣民眾騎乘自行車作為短程接駁交通工具，開始在捷運站、觀光區、學校等地建置公共自行車租賃系統，簡稱為「YouBike微笑單車」。期藉由市區自行車道路網搭配自行車租賃站服務，鼓勵民眾使用低污染、低耗能的公共自行車作為短程接駁運具，減少及移轉私人機動車輛之持有及使用，以達改善都市道路交通擁擠、環境污染及能源損耗目的。
本研究採用科技接受模式(TAM)及修正後的DeLone和McLean資訊系統成功模型(2003)，加入溝通品質構面進行分析，以問卷調查的方式，探討公共自行車資訊系統使用意願。本研究問卷以網路問卷方式進行調查，問卷回收共195份，其中無效問卷4份，有效率達97.95%。
研究結果顯示：1.系統品質、資訊品質及服務品質對使用態度具有顯著正向影響。2.資訊品質及服務品質對使用者滿意度具有顯著正向影響。3.使用態度與使用者滿意度間具有顯著正向關係。4.使用態度及使用者滿意度對行為意向具有顯著正向影響。5.行為意向對實際行為具有顯著正向影響且溝通品質存在調節效果。最後，依據研究的結論提出個人建議，以供系統改善參考。

In recent years, due to the growing importance of global warming issues and the increasing shortage of natural energy, people began to pay attention to protect the environment, reduce carbon emissions and find alternative energy sources. In this trend, green transportation with no pollution emissions such as bicycles gradually prevailed.
Taipei City Government build public rental bicycle system near MRT stations, tourist areas, schools and so on, in order to encourage citizens to use bikes as short-distance transit vehicles, which is also well-known as “YouBike”. Hope to encourage citizens to use low-pollution and low-energy-consumption Bike Sharing system as short-distance transit vehicles by equipping urban road network of bike station with bike rental service to reduce and replace personal possession and use of motor vehicles to improve traffic congestion, environmental pollution and energy loss in the city.
The purpose of this study is to analyze users’ intention of using public bicycles information systems. Research model based on Technology Acceptance Model (TAM) and revised information systems successful model from DeLone and McLean (2003), and jointed the “Communication quality” dimension to do analysis. Data obtained from internet and 195 questionnaires were collected totally, which included four invalid questionnaires, and the effective rate is 97.95%.
The result showed that: 1. System quality, information quality and service quality have significant positive impacts on the use of attitude. 2. Information quality and service quality have significant positive impacts on service satisfaction. 3. Attitude toward uing has a significant positive impact on service satisfaction vice versa. 4. Attitude toward ssing and service satisfaction have significant positive impacts on Behavior Intention. 5. Behavior intention has a significant positive impact on actual behavior and the moderating effect of communication quality. Based on the findings of this study, made personal recommendations to improve the system for reference.

論文審定書 i
論文公開授權書 ii
誌謝 iii
摘要 iv
Abstract v
目錄 vii
圖次 ix
表次 x
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的及流程 2
第貳章 文獻探討 3
第一節 公共自行車系統 3
第二節 科技接受模型 6
第三節 資訊系統成功模型 7
第四節 溝通品質 13
第參章 研究設計 14
第一節 研究架構與假設 14
第二節 研究變項之操作型定義及衡量方法 16
第三節 問卷設計與前測 24
第四節 資料分析方法 33
第肆章 資料分析與討論 35
第一節 樣本特性分析 35
第二節 信度分析 47
第三節 效度分析 49
第四節 研究構面之相關分析 55
第五節 使用者滿意度分析 59
第六節 人口統計變數分析 67
第伍章 結論與建議 80
第一節 研究結論 81
第二節 管理意涵 85
第三節 研究限制 87
第四節 後續研究建議 88
參考文獻 89
附錄 研究問卷 94

一、 中文部分
臺北市 U-bike 微笑單車官方網站(2016)，微笑單車介紹，擷取日期2016年4月，網站：https://taipei.youbike.com.tw/cht/index.php。
邱皓政(2011)。量化研究與統計分析：SPSS(PASW)資料分析範例解析(第五版)。台北市: 五南出版社。

二、 英文部分
Ahituv, Niv. (1980). "A Systematic Approach Toward Assessing the Value of an Information System," MIS Quarterly. 4. 4, pp.61-75.
Alloway, R. M. (1980). Defining Success for Data Processing: A Practical Approach to Strategic Planning for The DP Department. Massachusetts Institute Of Technology. CISR Working Paper.
Bailey, J. E. & Pearson, S. W. (1983). Development of a Tool for Measuring and Analyzing Computer User Satisfaction. Management Science, 29,5, pp. 530-545.
BG Tabachnick, & LS Fidell. (2007). Using multivariate statistics (第 5 版). Authored Book.
Bucciarelli, L. L. (1988). An ethnographic perspective on engineering design, Design Studies (9:3), pp. 159-168.
Cenfetelli, R., Benbasat I., and Al-Natour, S. (2008).“Addressing the What and How of Online Services: Comparing Service Content and Service Quality for E-Business Success,” Information Systems Research (19:2), pp. 161-181.
Cooper, Adam. (2009)."The UBC public bicycle system feasibility study."
Davis, Fred D., Richard P. Bagozzi, and Paul R. Warshaw. "User acceptance of computer technology: a comparison of two theoretical models." Management science 35.8 (1989): 982-1003.
DeLone, W. H., & McLean, E. R. (1992). Information Systems Success: The Quest for The Dependent Variable. Information Systems Research, 3(1), pp. 60-95.
DeLone, W. H., & McLean, E. R. (2003). The Delone and Mclean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), pp. 9-30.
Emery, J. C.（1971）. "Cost/Benefit Analysis of Information Systems," SMIS Workshop Report Number I, The Society for Management Information Systems, Chicago. IL.
Hamilton, Scott & Norman, L. Chervany. (1981). Evaluating Information System Effectiveness. Part I. Comparing Evaluation Approaches. MIS Quarterly, 5,3, pp. 55-69.
Jablin, F., Putnam, L., Roberts, K., & Porter, L. (1987). Handbook of organizational communication.CA: Sage Publications, Newbury Park.
Jingjun (David) Xu, Izak Benbasat & Ronald, T. Cenfetelli. (2013). Integrating Service Quality with System And Information Quality：An Empirical Test In The E-Service Context. MIS Quarterly, 37(3), pp. 777-794.
Kettinger, W. J., Park, S. H. S., and Smith, J. （2009）. “Understanding the Consequences of Information Systems Service Quality on IS Service Reuse,” Information & Management (46:6), pp. 335-341.
King, William R. & Barry, J. Epstein. (1983). Assessing Information System Value. Decision Sciences, 14,I, pp. 34-45.
Larcker. David F. and V. Parker Lessig, (1980). "Perceived Usefulness of information: A Psychometric Examination, "Decision Sciences, 11. 1, pp.121-134.
Mohr, J., & Nevin, J.R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54(4), 36–51.
Mohr, J., & Spekman, R. (1994). Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques. Strategic Management Journal,15(2), 135–152.
Odekerken-Schroder, G., De Wulf, K., & Schumacher, P. (2003). Strengthening outcomes of retailer–consumer relationships: the dual impact of relationship marketing tactics and consumer personality. Journal of Business Research, 56(3), 177–190.
Oliver, R. L. (1993). A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concepts. In Advances in Services Marketing Management, 2, pp. 65-85.
Parasuraman, A., Zeithaml, V. A., & Berry L.L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), pp. 12-40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal Of Marketing, 49(4), pp. 41-50.
Pitt, L.F., Watson, R.T. & Kavan, C.B. (1995). Service Quality: A Measure of Information Systems Effectiveness. MIS Quarterly, 19.2, pp. 173-188.
Richard, T. Watson, Leyland, F. Pitt & Kavan, C. Bruce. (1998). Measuring Information Systems Service Quality: Lessons from Two Longitudinal Case Studies. MIS Quarterly, pp. 61-79.
Seddon, M.E., Marshall, M. N., Campbell, S. M. & Roland, M. O. (2001). Systematic Review of Studies of Quality of Clinical Care in General Practice in the UK, Australia and New Zealand. Qual Health Care, 10, pp. 152-158.
Swanson, E. B. (1974). Management Information Systems: Appreciation and Involvement. Management Science, 21.2, pp. 178-188.
van Riel, A. C. R., Liljander V., and Jurriens P. （2001）. “Exploring Consumer Evaluations of E-Services: A Portal Site,” International Journal of Service Industry Management (12:3/4), pp.359-377.
Wixom, B. H. & Todd, P. A. (2005). A Theoretical Integration of User Satisfaction and Technology Acceptance. Information Systems Research, 16(1), pp. 85-102.
Wu, S. H., Huang, S. C. T., Tsai, C. Y. D., & Chen, H. I. (2013). Relationship quality in a coproduction context and the moderating effects of relationship orientation. Total Quality Management & Business Excellence, 24(9-10), 1062-1083.