在這個數位時代，Z 世代年輕人逐漸成為職場生力軍。他們對於工作的期待，不僅僅是為了薪水，更希望在工作中找到樂趣、挑戰和自我實現。因此本研究主要
目的為探討對於 Z 世代的求職者來說，相較於傳統招募方式，遊戲化招聘是否更能夠符合他們需求。本研究將涵蓋企業如何利用遊戲化來優化招聘流程，使其更具吸引力和挑戰性。採用質性研究方法，透過半結構式訪談調查曾經歷遊戲化和傳統招聘流程的Z 世代求職者及企業人資。這些訪談將探討他們對兩種招聘方式的看法、體驗和偏好，並深入分析遊戲化招聘如何影響他們對企業的認知及其求職或錄取決定。本研究成果將幫助企業更有效地吸引 Z 世代人才，並能夠作為企業未來招募型態轉型之重要參考。

In this digital age, Generation Z (Gen Z) is emerging as a vital force in the workforce. Their expectations for work go beyond mere salary; they pursue enjoyment, challenges, and self-actualization. Therefore, this study investigates whether gamified recruitment is a more effective option for Gen Z job-seekers than traditional recruitment methods. The research focuses on exploring how companies utilize gamification to improve their recruitment processes, making it more engaging and challenging. Employing a qualitative approach, the research will conduct semi-structured interviews with Gen Z job-seekers and HR professionals who have experienced both gamified and traditional
recruitment processes. These interviews will explore their perceptions, experiences, and preferences regarding each approach. The interviews will also delve into how gamified recruitment impacted their understanding of the company and their decision to apply or accept a job offer. The findings of this research could underpin companies in attracting Gen Z talents more effectively and serve as a valuable reference for future transformations in corporate recruitment strategies.

Thesis Validation Letter .............i
Acknowledgment .............ii
中文摘要 .............iii
Abstract .............iv
Chapter 1: Introduction .............1
1.1 Research Background .............1
1.2 Research Objective .............3
1.3 Research Structure .............4
Chapter 2: Literature Review .............6
2.1 Human Resource Management .............6
2.2 The Role of Recruitment in the Employee Life Cycle .............11
2.3 The Transformation of Recruitment Methods .............13
2.4 Overview of Gamification .............18
2.5 Key Facts About Gen Z .............30
Chapter 3: Research Methodology .............36
3.1 Research Design .............36
3.2 Data Collection .............38
Chapter 4: Research Results .............45
4.1 Gamified Recruitment .............46
4.2 Research Results and Analysis .............47
Chapter 5: Conclusions and Implications .............68
5.1 Conclusions .............68
5.2 Contributions to Theoretical and Practical Knowledge .............69
5.3 Research Limitations .............70
5.4 Implications and Future Research .............72
References .............74
Appendix .............81

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